Rascasse Audience Intelligence

Miami metropolitan area Audience in United States

A data profile of the people who buy, follow and care about Miami metropolitan area in United States — modelled from more than twelve digital signal sources. Miami metropolitan area has an estimated audience of 8,920,730 people in United States.

#249among POI in United States#348in Travel & Leisure

The average Miami metropolitan area fan in United States is 32.8 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include New England Patriots, Kansas City Chiefs, Manchester United F.C., with strongest over-indexing on New England Patriots (1.65× the country average).

Demographically, the Miami metropolitan area audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Luxury Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Miami metropolitan area fan in United States is balanced, around 32.8 years old, with strong Luxury Orientation tendencies and a notable affinity for New England Patriots.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miami metropolitan area profile in United States.

Audience size
8.9M
in United States
Gender
51.4%♀
48.6% male
Age
32.8
average years
Country rank
#4011
POI in United States
Fig. 01

Search interest · 12-month trend

-62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miami metropolitan area fans

51.4% are female, 48.6% are male, average age 32.8.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Miami metropolitan area audience in United States
MetricValue
Female51.4%
Male48.6%
Average age32.8
Estimated audience size8,920,730
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Miami metropolitan area audience in United States
Age bracketShare%
16-1934%
20-2925%
30-3918%
40-4914%
50+8%
Fig. 04

Worldwide distribution

61.3%

of the worldwide Miami metropolitan area audience comes from United States.

Worldwide audience distribution share by country for Miami metropolitan area
CountryShare
United States61.3%
Mexico3.6%
United Kingdom2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miami metropolitan area audience in United States is strongest.

Fig. 05

Top regions by affinity

Miami metropolitan area fans by region: top regions in United States
#RegionReachAffinity×
01Florida~3M4.87×
02Massachusetts~200K1.28×
03Vermont~20K1.22×
04New Hampshire~40K1.19×
05Alaska~20K1.19×
06South Dakota~20K1.15×
07Rhode Island~30K1.12×
08North Dakota~20K1.12×
09Montana~30K1.10×
10Maine~30K1.09×
11Delaware~30K1.08×
12Washington, District of Columbia~30K1.03×
13Nebraska~40K0.99×
14West Virginia~40K0.99×
15Idaho~40K0.97×
16New Mexico~40K0.97×
17Hawaii~40K0.97×
18Mississippi~70K0.96×
19Arkansas~70K0.95×
20Kansas~70K0.95×
21Connecticut~80K0.93×
22Iowa~70K0.93×
23Kentucky~100K0.91×
24Oklahoma~90K0.91×
25Utah~70K0.91×
26Missouri~100K0.90×
27Colorado~100K0.90×
28Louisiana~100K0.90×
29Nevada~80K0.90×
30Georgia~200K0.89×
31South Carolina~100K0.89×
32Alabama~100K0.89×
33New York~400K0.88×
34Wisconsin~100K0.88×
35Minnesota~100K0.88×
36Oregon~90K0.87×
37New Jersey~200K0.86×
38Indiana~100K0.86×
39Illinois~300K0.85×
40Michigan~200K0.85×
41Tennessee~200K0.85×
42Maryland~100K0.85×
43Virginia~200K0.84×
44Arizona~100K0.82×
45Washington~100K0.82×
46North Carolina~200K0.81×
47Pennsylvania~200K0.79×
48Ohio~200K0.79×
49Texas~500K0.63×
50California~600K0.59×
Fig. 06

Affinity by region

Affinity by region — Miami metropolitan area, United States
0.59×1.00×4.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miami metropolitan area audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miami metropolitan area audience
#·InterestCategoryAffinity×
01Florida PanthersSports2.98×
02Luxury WatchesFashion & Accessoires2.18×
03Manchester United F.C.Sports1.94×
04GymsharkSports1.91×
05Standup paddleboardingSports1.85×
06New York KnicksSports1.84×
07Outfit of the dayFashion & Accessoires1.79×
08Atlanta FalconsSports1.77×
09Facial hairBeauty & Wellness1.72×
10Manchester City F.C.Sports1.72×
11St. Louis CardinalsSports1.71×
12Kansas City ChiefsSports1.69×
13Teyana TaylorMovies & TV1.66×
14New England PatriotsSports1.65×
15Jennifer LopezMusic & Radio1.62×
16NightlifeArts & Culture1.59×
17Handmade jewelryFashion & Accessoires1.57×
18Internet celebrityInternet & Social Media1.51×
19Eyelash extensionsBeauty & Wellness1.51×
20GraffitiArts & Culture1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miami metropolitan area audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miami metropolitan area audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.44×
Career OrientationPOWER1.20×
TravellingTHRILL1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miami metropolitan area audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.61×
IndividualismJOY0.71×
TraditionCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miami metropolitan area have in United States?

Miami metropolitan area has an estimated audience of 8,920,730 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Miami metropolitan area fans?

51.4% of Miami metropolitan area fans are female, 48.6% are male, with an average age of 32.8 years.

03

Which brands do Miami metropolitan area fans like most?

Miami metropolitan area fans show strongest brand affinity for New England Patriots (1.65×), Kansas City Chiefs (1.69×), and Manchester United F.C. (1.94×) over the country average.

04

Where do Miami metropolitan area fans live in United States?

Miami metropolitan area fans in United States are most concentrated in Florida (reach ~3M), California (reach ~600K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Miami metropolitan area fans also like?

Beyond Miami metropolitan area itself, the audience over-indexes on Kansas City Chiefs (1.69×), Manchester United F.C. (1.94×), New York Knicks (1.84×), and Nightlife (1.59×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Miami metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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