Miami metropolitan area Audience in United States

Miami metropolitan area logo

Miami metropolitan area has an estimated audience of 8,920,730 people in United States. 51.4% are female, 48.6% are male, average age 32.8. Top regions: Florida, California, New York. Top brand affinities: Tierra Cali, Consequence (rapper), Graham Greene (actor), Julio Cesar Chavez Jr., Nasal cavity.

The average Miami metropolitan area fan in United States is 32.8 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Tierra Cali, Consequence (rapper), Graham Greene (actor), with strongest over-indexing on Tierra Cali (2.88× the country average). Demographically, the Miami metropolitan area audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Miami metropolitan area fans

Demographic split for Miami metropolitan area audience in United States
MetricValue
Female51.4%
Male48.6%
Average age32.8
Estimated audience size8,920,730

Audience persona

The typical Miami metropolitan area fan in United States is balanced, around 32.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Tierra Cali.

Top regions in United States

Top regions ranked by reach for Miami metropolitan area in United States
RegionReachAffinity
Florida2,763,2374.58×
California472,3980.48×
New York458,9940.92×
Texas371,8050.48×
Massachusetts303,4851.73×
Illinois257,1960.87×
Pennsylvania206,3130.69×
Georgia202,7280.74×
New Jersey186,6840.82×
Michigan186,2080.8×
Ohio176,0480.64×
North Carolina174,0040.65×
Virginia157,9880.73×
Colorado126,6110.9×
Missouri120,8200.84×
Tennessee119,7520.67×
Indiana109,9030.67×
Minnesota102,2100.8×
Wisconsin100,7790.75×
Arizona99,6770.55×
South Carolina97,5550.73×
Maryland92,3210.6×
Washington91,6970.51×
Kentucky79,9150.71×
Connecticut77,7000.87×
Alabama67,6850.54×
New Hampshire66,2251.88×
Louisiana65,7890.57×
Utah55,5290.7×
Oregon53,3240.52×
Nevada51,4410.6×
Iowa50,7440.69×
Arkansas48,4350.66×
Oklahoma47,3680.48×
Mississippi46,7320.64×
Maine46,0151.44×
Kansas44,5430.63×
Rhode Island40,9271.44×
Nebraska38,9090.87×
West Virginia38,5800.93×
Alaska38,4992.02×
Idaho35,6260.8×
Hawaii34,0330.89×
Montana33,5611.36×
New Mexico33,5450.75×
South Dakota33,1261.61×
North Dakota32,2541.76×
Wyoming31,2092.36×
Vermont30,1901.93×
Washington, District of Columbia29,7711.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Miami metropolitan area audience
BrandAffinityCategory
Tierra Cali2.88×Travel & Leisure
Consequence (rapper)2.28×Music & Radio
Graham Greene (actor)1.8×
Julio Cesar Chavez Jr.2.11×Sports
Nasal cavity2.32×Health
Ken Griffey Jr.2.12×Sports
Sub Zero (Official)2.53×Literature
New York Harbor3.22×Travel & Leisure
Fernando Valenzuela2.6×Sports
Tierra caliente1.73×Travel & Leisure
Grover Cleveland1.83×Politics & Society
Temple Grandin1.59×Literature
Austin3602.99×Sports
E-box2.53×Health
Otto Graham3.93×Sports
Bulacan2.96×Travel & Leisure
Equinix2.29×Business & Career
Iyanla Vanzant2.36×Business & Career
Cadena SER2.5×Music & Radio
Shelby Foote2.04×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Miami metropolitan area audience
TraitClusterScore
Luxury OrientationPREMIUM2.14
Sports ActivityPOWER1.77
Urban LifestyleOPEN1.42
TravellingTHRILL1.42
ExtroversionTHRILL1.39
MindfulnessBALANCE1.38

Worldwide distribution

Worldwide audience distribution share by country for Miami metropolitan area
CountryShare
United States61.3%
Mexico3.6%
United Kingdom2.9%

See Miami metropolitan area audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Miami metropolitan area have in United States?

Miami metropolitan area has an estimated audience of 8,920,730 people in United States, concentrated in Florida and California.

What is the gender split and age of Miami metropolitan area fans?

51.4% of Miami metropolitan area fans are female, 48.6% are male, with an average age of 32.8 years.

Which brands do Miami metropolitan area fans like most?

Miami metropolitan area fans show strongest brand affinity for Tierra Cali (2.88×), Consequence (rapper) (2.28×), and Graham Greene (actor) (1.8×) over the country average.

Where do Miami metropolitan area fans live in United States?

Miami metropolitan area fans in United States are most concentrated in Florida (reach 2,763,237), California (reach 472,398), and New York (reach 458,994). These three regions account for the largest share of the active audience.

What other brands do Miami metropolitan area fans also like?

Beyond Miami metropolitan area itself, the audience over-indexes on Consequence (rapper) (2.28×), Graham Greene (actor) (1.8×), Julio Cesar Chavez Jr. (2.11×), and Nasal cavity (2.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Miami metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.