Rascasse Audience Intelligence

Mönchengladbach Audience in Germany

A data profile of the people who buy, follow and care about Mönchengladbach in Germany — modelled from more than twelve digital signal sources. Mönchengladbach has an estimated audience of 1,346,633 people in Germany.

#81among City in Germany#352among POI in Germany#398in Travel & Leisure

The average Mönchengladbach fan in Germany is 39.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Postbank, Fortuna Düsseldorf, CHECK24, with strongest over-indexing on Postbank (3.5× the country average).

Demographically, the Mönchengladbach audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Tradition, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mönchengladbach fan in Germany is balanced, around 39.8 years old, with strong Tradition tendencies and a notable affinity for Postbank.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mönchengladbach profile in Germany.

Audience size
1.3M
in Germany
Gender
49.7%♀
50.3% male
Age
39.8
average years
Country rank
#4935
POI in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mönchengladbach fans

49.7% are female, 50.3% are male, average age 39.8.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Mönchengladbach audience in Germany
MetricValue
Female49.7%
Male50.3%
Average age39.8
Estimated audience size1,346,633
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Mönchengladbach audience in Germany
Age bracketShare%
16-1916%
20-2919%
30-3922%
40-4927%
50+16%
Fig. 04

Worldwide distribution

61.6%

of the worldwide Mönchengladbach audience comes from Germany.

Worldwide audience distribution share by country for Mönchengladbach
CountryShare
Germany61.6%
Netherlands8.8%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mönchengladbach audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mönchengladbach fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1M4.87×
02Rheinland-Pfalz~70K1.11×
03Hessen~100K1.05×
04Niedersachsen~100K0.86×
05Bremen~10K0.85×
06Hamburg~20K0.80×
07Baden-Württemberg~100K0.79×
08Saarland~10K0.76×
09Bayern~200K0.71×
10Berlin~40K0.71×
11Schleswig-Holstein~30K0.71×
12Sachsen~40K0.66×
13Thüringen~20K0.61×
14Brandenburg~20K0.56×
15Sachsen-Anhalt~20K0.56×
16Mecklenburg-Vorpommern~10K0.56×
Fig. 06

Affinity by region

Affinity by region — Mönchengladbach, Germany
0.56×1.00×4.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mönchengladbach audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mönchengladbach audience
#·InterestCategoryAffinity×
01PostbankBusiness & Career3.50×
02Fortuna DüsseldorfSports3.27×
03Marc-André ter StegenSports2.93×
04Sports bettingGames2.64×
05MSV DuisburgSports2.58×
06N26Business & Career2.37×
07Garden centreHome & Garden2.14×
08Aral AGCars & Mobility2.06×
09Tour de FranceSports1.93×
10Employment agencyBusiness & Career1.72×
11CHECK24Business & Career1.71×
12Terraced houseHome & Garden1.70×
13Jürgen KloppSports1.68×
14Garden furnitureHome & Garden1.67×
15TipicoGames1.64×
16Efficient energy useTechnology & Electronics1.64×
17Public transportCars & Mobility1.63×
18Breaking newsMovies & TV1.56×
19Junge FreiheitNews1.55×
20EurowingsTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mönchengladbach audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mönchengladbach audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.31×
Family OrientationCONSERVATISM1.27×
Need for SecurityCONSERVATISM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mönchengladbach audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.64×
Pet OwnershipJOY0.66×
Early Adopter MentalityPOWER0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mönchengladbach have in Germany?

Mönchengladbach has an estimated audience of 1,346,633 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mönchengladbach fans?

49.7% of Mönchengladbach fans are female, 50.3% are male, with an average age of 39.8 years.

03

Which brands do Mönchengladbach fans like most?

Mönchengladbach fans show strongest brand affinity for Postbank (3.5×), Fortuna Düsseldorf (3.27×), and CHECK24 (1.71×) over the country average.

04

Where do Mönchengladbach fans live in Germany?

Mönchengladbach fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mönchengladbach fans also like?

Beyond Mönchengladbach itself, the audience over-indexes on Fortuna Düsseldorf (3.27×), CHECK24 (1.71×), Aral AG (2.06×), and Garden centre (2.14×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Mönchengladbach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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