Mönchengladbach Audience in Germany
Mönchengladbach has an estimated audience of 1,346,633 people in Germany. 49.7% are female, 50.3% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Postbank, Sports betting, Ryanair, S.S.C. Napoli, Fressnapf.
The average Mönchengladbach fan in Germany is 39.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Postbank, Sports betting, Ryanair, with strongest over-indexing on Postbank (2.53× the country average). Demographically, the Mönchengladbach audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Mönchengladbach fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 39.8 |
| Estimated audience size | 1,346,633 |
Audience persona
The typical Mönchengladbach fan in Germany is balanced, around 39.8 years old, with strong Family Orientation tendencies and a notable affinity for Postbank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,009,975 | 4.89× |
| Bayern | 157,759 | 0.73× |
| Baden-Württemberg | 147,254 | 0.8× |
| Niedersachsen | 113,150 | 0.87× |
| Hessen | 107,706 | 1.05× |
| Rheinland-Pfalz | 74,921 | 1.11× |
| Berlin | 43,556 | 0.72× |
| Sachsen | 43,217 | 0.65× |
| Schleswig-Holstein | 33,453 | 0.69× |
| Hamburg | 24,386 | 0.8× |
| Brandenburg | 22,508 | 0.54× |
| Thüringen | 20,059 | 0.58× |
| Sachsen-Anhalt | 18,214 | 0.52× |
| Mecklenburg-Vorpommern | 13,171 | 0.51× |
| Saarland | 11,770 | 0.71× |
| Bremen | 9,331 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Postbank | 2.53× | Business & Career |
| Sports betting | 4.86× | Games |
| Ryanair | 1.51× | Travel & Leisure |
| S.S.C. Napoli | 4.5× | Sports |
| Fressnapf | 1.96× | Shopping |
| Tour de France | 3.05× | Sports |
| Employment agency | 2.13× | Business & Career |
| Meghan Markle | 3.28× | Fashion & Accessoires |
| Garden centre | 1.84× | Home & Garden |
| Arnold Schwarzenegger | 2.93× | Movies & TV |
| FC Schalke 04 | 1.56× | Sports |
| Comedy club | 3.88× | Movies & TV |
| Iron Maiden | 3.5× | Music & Radio |
| FIS Alpine Ski World Cup | 3.1× | Sports |
| Sido | 3.07× | Music & Radio |
| MSV Duisburg | 2.19× | Sports |
| Thermomix | 1.55× | Home & Garden |
| Terraced house | 1.63× | Home & Garden |
| Fast casual restaurants | 1.84× | Food & Beverages |
| Minecraft | 2.05× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.18 |
| Need for Security | CONSERVATISM | 1.11 |
| Price Sensitivity | PREMIUM | 1.07 |
| Patriotism | CONSERVATISM | 1.06 |
| Sustainability | BALANCE | 1.03 |
| Urban Lifestyle | OPEN | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 62.0% |
| Netherlands | 8.9% |
| United Kingdom | 4.3% |
See Mönchengladbach audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Mönchengladbach have in Germany?
Mönchengladbach has an estimated audience of 1,346,633 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mönchengladbach fans?
49.7% of Mönchengladbach fans are female, 50.3% are male, with an average age of 39.8 years.
Which brands do Mönchengladbach fans like most?
Mönchengladbach fans show strongest brand affinity for Postbank (2.53×), Sports betting (4.86×), and Ryanair (1.51×) over the country average.
Where do Mönchengladbach fans live in Germany?
Mönchengladbach fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,009,975), Bayern (reach 157,759), and Baden-Württemberg (reach 147,254). These three regions account for the largest share of the active audience.
What other brands do Mönchengladbach fans also like?
Beyond Mönchengladbach itself, the audience over-indexes on Sports betting (4.86×), Ryanair (1.51×), S.S.C. Napoli (4.5×), and Fressnapf (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mönchengladbach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.