A data profile of the people who buy, follow and care about Monica Lierhaus in Germany — modelled from more than twelve digital signal sources. Monica Lierhaus has an estimated audience of 634,993 people in Germany.
The average Monica Lierhaus fan in Germany is 43.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Barbara Schöneberger, Sportschau, Transfermarkt, with strongest over-indexing on Barbara Schöneberger (50.6× the country average).
Demographically, the Monica Lierhaus audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Monica Lierhaus fan in Germany is balanced, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for Barbara Schöneberger.
The key figures that characterise the Monica Lierhaus profile in Germany.
45.3% are female, 54.7% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 43.0 |
| Estimated audience size | 634,993 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide Monica Lierhaus audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 93.8% |
| Austria | 2.0% |
| Switzerland | 1.7% |
Where the Monica Lierhaus audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~10K | 1.21× | |
| 02 | Sachsen-Anhalt | ~20K | 1.18× | |
| 03 | Thüringen | ~20K | 1.18× | |
| 04 | Brandenburg | ~20K | 1.16× | |
| 05 | Niedersachsen | ~70K | 1.12× | |
| 06 | Sachsen | ~30K | 1.12× | |
| 07 | Nordrhein-Westfalen | ~100K | 1.07× | |
| 08 | Rheinland-Pfalz | ~30K | 1.05× | |
| 09 | Schleswig-Holstein | ~20K | 1.05× | |
| 10 | Saarland | ~8K | 1.03× | |
| 11 | Hamburg | ~10K | 0.86× | |
| 12 | Baden-Württemberg | ~70K | 0.83× | |
| 13 | Bremen | ~4K | 0.83× | |
| 14 | Bayern | ~80K | 0.80× | |
| 15 | Hessen | ~40K | 0.79× | |
| 16 | Berlin | ~20K | 0.72× |
The strongest cross-interests of the Monica Lierhaus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barbara Schöneberger | Movies & TV | 50.60× | ||
| 02 | Wales national football team | Sports | 14.31× | ||
| 03 | Self storage | Home & Garden | 13.45× | ||
| 04 | Love Actually | Movies & TV | 10.20× | ||
| 05 | New Year's Eve | Home & Garden | 8.05× | ||
| 06 | SpVgg Greuther Fürth | Sports | 7.32× | ||
| 07 | Sportschau | Sports | 6.15× | ||
| 08 | Das Erste | Movies & TV | 5.22× | ||
| 09 | Telegram | Internet & Social Media | 5.07× | ||
| 10 | Ina Müller | Movies & TV | 5.06× | ||
| 11 | Transfermarkt | Sports | 4.93× | ||
| 12 | Fundraising | Business & Career | 4.45× | ||
| 13 | Roland Kaiser | Music & Radio | 3.83× | ||
| 14 | Hugendubel | Shopping | 3.45× | ||
| 15 | Tagesschau | Movies & TV | 3.26× | ||
| 16 | Tipico | Games | 3.06× | ||
| 17 | VfB Stuttgart | Sports | 2.59× | ||
| 18 | SV Werder Bremen | Sports | 2.39× | ||
| 19 | Borussia Dortmund | Sports | 2.14× | ||
| 20 | FC Bayern Munich | Sports | 1.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.42× | |
| Patriotism | CONSERVATISM | 1.41× | |
| Spirituality | BALANCE | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.77× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.79× |
Monica Lierhaus has an estimated audience of 634,993 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
45.3% of Monica Lierhaus fans are female, 54.7% are male, with an average age of 43.0 years.
Monica Lierhaus fans show strongest brand affinity for Barbara Schöneberger (50.6×), Sportschau (6.15×), and Transfermarkt (4.93×) over the country average.
Monica Lierhaus fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Monica Lierhaus itself, the audience over-indexes on Sportschau (6.15×), Transfermarkt (4.93×), Tagesschau (3.26×), and Love Actually (10.2×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Monica Lierhaus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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