A data profile of the people who buy, follow and care about Mord mit Aussicht in Germany — modelled from more than twelve digital signal sources. Mord mit Aussicht has an estimated audience of 1,215,249 people in Germany.
The average Mord mit Aussicht fan in Germany is 46.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Ina Müller, Anna Loos, Roland Kaiser, with strongest over-indexing on Ina Müller (11.57× the country average).
Demographically, the Mord mit Aussicht audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mord mit Aussicht fan in Germany is more female, around 46.1 years old, with strong Community Orientation tendencies and a notable affinity for Ina Müller.
The key figures that characterise the Mord mit Aussicht profile in Germany.
66.5% are female, 33.5% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 46.1 |
| Estimated audience size | 1,215,249 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 10% | |
| 30-39 | 26% | |
| 40-49 | 40% | |
| 50+ | 22% |
of the worldwide Mord mit Aussicht audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 88.3% |
| Austria | 5.5% |
| Switzerland | 2.8% |
Where the Mord mit Aussicht audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~30K | 1.17× | |
| 02 | Rheinland-Pfalz | ~60K | 1.16× | |
| 03 | Sachsen | ~60K | 1.16× | |
| 04 | Thüringen | ~30K | 1.15× | |
| 05 | Nordrhein-Westfalen | ~300K | 1.11× | |
| 06 | Niedersachsen | ~100K | 1.11× | |
| 07 | Brandenburg | ~40K | 1.10× | |
| 08 | Mecklenburg-Vorpommern | ~20K | 1.04× | |
| 09 | Schleswig-Holstein | ~40K | 1.01× | |
| 10 | Saarland | ~10K | 0.99× | |
| 11 | Berlin | ~40K | 0.89× | |
| 12 | Bremen | ~8K | 0.86× | |
| 13 | Hessen | ~70K | 0.84× | |
| 14 | Hamburg | ~20K | 0.83× | |
| 15 | Bayern | ~100K | 0.82× | |
| 16 | Baden-Württemberg | ~100K | 0.78× |
The strongest cross-interests of the Mord mit Aussicht audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anna Loos | Movies & TV | 11.65× | ||
| 02 | Snap! | Music & Radio | 11.65× | ||
| 03 | Ina Müller | Movies & TV | 11.57× | ||
| 04 | Barbara Schöneberger | Movies & TV | 7.50× | ||
| 05 | Beck | Music & Radio | 6.97× | ||
| 06 | Michael Patrick Kelly | Music & Radio | 6.48× | ||
| 07 | Udo Lindenberg | Music & Radio | 5.82× | ||
| 08 | Roland Kaiser | Music & Radio | 5.33× | ||
| 09 | Udo Jürgens | Music & Radio | 5.19× | ||
| 10 | Nordsee | Food & Beverages | 5.04× | ||
| 11 | Ulla Popken | Fashion & Accessoires | 3.74× | ||
| 12 | Garden centre | Home & Garden | 3.46× | ||
| 13 | Der Tagesspiegel | News | 3.41× | ||
| 14 | Hugendubel | Shopping | 3.28× | ||
| 15 | ZDF | Movies & TV | 2.57× | ||
| 16 | Tchibo | Shopping | 2.45× | ||
| 17 | Tagesschau | Movies & TV | 2.26× | ||
| 18 | Nature | Home & Garden | 2.12× | ||
| 19 | Müller (company) | Food & Beverages | 1.96× | ||
| 20 | Family | Kids & Family | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.53× | |
| Convenience Orientation | PREMIUM | 1.29× | |
| Need for Security | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Price Sensitivity | PREMIUM | 0.73× | |
| Sports Activity | POWER | 0.83× |
Mord mit Aussicht has an estimated audience of 1,215,249 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
66.5% of Mord mit Aussicht fans are female, 33.5% are male, with an average age of 46.1 years.
Mord mit Aussicht fans show strongest brand affinity for Ina Müller (11.57×), Anna Loos (11.65×), and Roland Kaiser (5.33×) over the country average.
Mord mit Aussicht fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~100K), and Niedersachsen (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Mord mit Aussicht itself, the audience over-indexes on Anna Loos (11.65×), Roland Kaiser (5.33×), Barbara Schöneberger (7.5×), and Udo Lindenberg (5.82×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Mord mit Aussicht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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