Neckermann Reisen Audience in Germany
Neckermann Reisen has an estimated audience of 283,320 people in Germany. 67.3% are female, 32.7% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Artistic inspiration, Saving, VfL Wolfsburg.
The average Neckermann Reisen fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Artistic inspiration, with strongest over-indexing on Rossmann (2.2× the country average). Demographically, the Neckermann Reisen audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Travelling, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine · Subtype: Travel website
Demographics of Neckermann Reisen fans
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 40.0 |
| Estimated audience size | 283,320 |
Audience persona
The typical Neckermann Reisen fan in Germany is more female, around 40.0 years old, with strong Travelling tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,308 | 1.04× |
| Bayern | 40,802 | 0.9× |
| Baden-Württemberg | 40,374 | 1.04× |
| Niedersachsen | 29,752 | 1.08× |
| Hessen | 20,901 | 0.97× |
| Rheinland-Pfalz | 16,521 | 1.16× |
| Sachsen | 14,388 | 1.04× |
| Schleswig-Holstein | 12,020 | 1.18× |
| Thüringen | 8,481 | 1.17× |
| Berlin | 7,988 | 0.63× |
| Brandenburg | 7,910 | 0.9× |
| Sachsen-Anhalt | 7,811 | 1.06× |
| Saarland | 5,066 | 1.46× |
| Hamburg | 4,931 | 0.77× |
| Mecklenburg-Vorpommern | 3,984 | 0.74× |
| Bremen | 2,084 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.2× | Shopping |
| Home Office | 3.15× | Business & Career |
| Artistic inspiration | 2.1× | Arts & Culture |
| Saving | 2.28× | Business & Career |
| VfL Wolfsburg | 2.35× | Sports |
| Orson Welles | 8.88× | Movies & TV |
| Cocktail | 1.55× | Food & Beverages |
| Time (magazine) | 2.61× | News |
| Mothercare | 2.43× | Kids & Family |
| Natural rubber | 2.36× | Cars & Mobility |
| Jack White | 1.93× | Movies & TV |
| Progressive rock | 1.5× | Music & Radio |
| Zamalek SC | 4.92× | Sports |
| Islamism | 3.98× | Politics & Society |
| Sixx | 2.14× | Movies & TV |
| JDM Cars | 4.72× | Cars & Mobility |
| Braun Büffel | 5.8× | Fashion & Accessoires |
| Bank account | 1.81× | Business & Career |
| Mohamed Salah | 2.04× | Sports |
| Go for It (film) | 4.85× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.37 |
| Family Orientation | CONSERVATISM | 2.03 |
| Quality Awareness | PREMIUM | 1.76 |
| Indulgence | JOY | 1.75 |
| Convenience Orientation | PREMIUM | 1.6 |
| DIY Mentality | THRILL | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.7% |
| Austria | 3.6% |
| Switzerland | 1.9% |
See Neckermann Reisen audiences in other countries
More Travel website audiences in Germany
- Airbnb (15,006,516)
- Booking.com (8,178,794)
- TUI (7,505,211)
- HolidayCheck (5,793,485)
- Trivago (5,433,685)
Frequently asked questions
How many fans does Neckermann Reisen have in Germany?
Neckermann Reisen has an estimated audience of 283,320 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Neckermann Reisen fans?
67.3% of Neckermann Reisen fans are female, 32.7% are male, with an average age of 40.0 years.
Which brands do Neckermann Reisen fans like most?
Neckermann Reisen fans show strongest brand affinity for Rossmann (2.2×), Home Office (3.15×), and Artistic inspiration (2.1×) over the country average.
Where do Neckermann Reisen fans live in Germany?
Neckermann Reisen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,308), Bayern (reach 40,802), and Baden-Württemberg (reach 40,374). These three regions account for the largest share of the active audience.
What other brands do Neckermann Reisen fans also like?
Beyond Neckermann Reisen itself, the audience over-indexes on Home Office (3.15×), Artistic inspiration (2.1×), Saving (2.28×), and VfL Wolfsburg (2.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Neckermann Reisen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.