Rascasse Audience Intelligence

Neckermann Reisen Audience in Germany

A data profile of the people who buy, follow and care about Neckermann Reisen in Germany — modelled from more than twelve digital signal sources. Neckermann Reisen has an estimated audience of 285,336 people in Germany.

#21among Travel website in Germany#586among Website / Newspaper / Magazine in Germany#1453in Travel & Leisure

The average Neckermann Reisen fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alltours, HolidayCheck, Eurowings, with strongest over-indexing on Alltours (18.18× the country average).

Demographically, the Neckermann Reisen audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Travelling, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Neckermann Reisen fan in Germany is more female, around 40.0 years old, with strong Travelling tendencies and a notable affinity for Alltours.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine · Subtype: Travel website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Neckermann Reisen profile in Germany.

Audience size
285K
in Germany
Gender
67.3%♀
32.7% male
Age
40.0
average years
Country rank
#17987
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Neckermann Reisen

67.3% are female, 32.7% are male, average age 40.0.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Neckermann Reisen audience in Germany
MetricValue
Female67.3%
Male32.7%
Average age40.0
Estimated audience size285,336
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Neckermann Reisen audience in Germany
Age bracketShare%
16-1913%
20-2921%
30-3922%
40-4929%
50+14%
Fig. 04

Worldwide distribution

93.9%

of the worldwide Neckermann Reisen audience comes from Germany.

Worldwide audience distribution share by country for Neckermann Reisen
CountryShare
Germany93.9%
Austria3.5%
Switzerland1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Neckermann Reisen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Neckermann Reisen fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~5K1.43×
02Thüringen~9K1.20×
03Rheinland-Pfalz~20K1.15×
04Schleswig-Holstein~10K1.15×
05Niedersachsen~30K1.08×
06Sachsen-Anhalt~8K1.07×
07Sachsen~10K1.02×
08Nordrhein-Westfalen~60K1.01×
09Baden-Württemberg~40K1.01×
10Hessen~20K0.95×
11Brandenburg~8K0.91×
12Bremen~2K0.91×
13Bayern~40K0.89×
14Hamburg~5K0.81×
15Mecklenburg-Vorpommern~4K0.80×
16Berlin~8K0.63×
Fig. 06

Affinity by region

Affinity by region — Neckermann Reisen, Germany
0.63×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Neckermann Reisen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Neckermann Reisen audience
#·InterestCategoryAffinity×
01AlltoursTravel & Leisure18.18×
02Low-cost carrierTravel & Leisure9.97×
03HolidayCheckTravel & Leisure7.10×
04Mineral waterFood & Beverages6.50×
05NordseeFood & Beverages5.65×
06ZDF-FernsehgartenMovies & TV5.29×
07Non-alcoholic beverageFood & Beverages4.76×
08TrivagoTravel & Leisure3.52×
09EurowingsTravel & Leisure3.30×
10Public transportCars & Mobility3.03×
11FlixBusCars & Mobility2.97×
12DeichmannShopping2.68×
13Aral AGCars & Mobility2.54×
14PostbankBusiness & Career2.53×
15QVCMovies & TV2.49×
16CHECK24Business & Career2.31×
17TK MaxxShopping2.13×
18TchiboShopping2.09×
19Helene FischerMusic & Radio1.98×
20Deutsche BahnCars & Mobility1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Neckermann Reisen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Neckermann Reisen audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.04×
Convenience OrientationPREMIUM1.95×
Quality AwarenessPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Neckermann Reisen audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.54×
Pet OwnershipJOY0.58×
MindfulnessBALANCE0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Neckermann Reisen have in Germany?

Neckermann Reisen has an estimated audience of 285,336 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Neckermann Reisen fans?

67.3% of Neckermann Reisen fans are female, 32.7% are male, with an average age of 40.0 years.

03

Which brands do Neckermann Reisen fans like most?

Neckermann Reisen fans show strongest brand affinity for Alltours (18.18×), HolidayCheck (7.1×), and Eurowings (3.3×) over the country average.

04

Where do Neckermann Reisen fans live in Germany?

Neckermann Reisen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Neckermann Reisen fans also like?

Beyond Neckermann Reisen itself, the audience over-indexes on HolidayCheck (7.1×), Eurowings (3.3×), Nordsee (5.65×), and Deichmann (2.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel website audiences in Germany

See Neckermann Reisen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Neckermann Reisen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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