Netbook Audience in Germany
Netbook has an estimated audience of 271,861 people in Germany. 62.4% are female, 37.6% are male, average age 45.9. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Aldi, Aral AG, REWE, Bild, Price–performance ratio.
The average Netbook fan in Germany is 45.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Aldi, Aral AG, REWE, with strongest over-indexing on Aldi (2.86× the country average). Demographically, the Netbook audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Netbook fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 45.9 |
| Estimated audience size | 271,861 |
Audience persona
The typical Netbook fan in Germany is more female, around 45.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Aldi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 54,943 | 0.92× |
| Bayern | 37,494 | 0.86× |
| Niedersachsen | 31,156 | 1.18× |
| Baden-Württemberg | 30,257 | 0.82× |
| Hessen | 18,972 | 0.92× |
| Sachsen | 15,749 | 1.18× |
| Berlin | 13,624 | 1.12× |
| Rheinland-Pfalz | 12,017 | 0.88× |
| Schleswig-Holstein | 9,733 | 1× |
| Brandenburg | 9,141 | 1.08× |
| Sachsen-Anhalt | 8,219 | 1.17× |
| Thüringen | 7,824 | 1.13× |
| Hamburg | 5,870 | 0.96× |
| Mecklenburg-Vorpommern | 5,701 | 1.1× |
| Saarland | 2,820 | 0.84× |
| Bremen | 1,969 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aldi | 2.86× | Shopping |
| Aral AG | 3× | Cars & Mobility |
| REWE | 2.61× | Shopping |
| Bild | 2.27× | News |
| Price–performance ratio | 30.13× | |
| 2.55× | Internet & Social Media | |
| 2.44× | Internet & Social Media | |
| Kaufland | 2.45× | Shopping |
| Amazon.com | 2.26× | Shopping |
| Edeka | 2.31× | Shopping |
| Tagesschau | 2.02× | Movies & TV |
| Netto Marken-Discount | 2.33× | Shopping |
| EBay | 2.28× | Shopping |
| Deutsche Bahn | 2.35× | Cars & Mobility |
| Obi (store) | 2.11× | Shopping |
| Commerzbank | 2.44× | Business & Career |
| Freeware | 2.66× | Technology & Electronics |
| 1.8× | Internet & Social Media | |
| Spiegel Online | 2.08× | News |
| YouTube | 1.86× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.18 |
| Need for Security | CONSERVATISM | 1.54 |
| Convenience Orientation | PREMIUM | 1.51 |
| Patriotism | CONSERVATISM | 1.49 |
| Quality Awareness | PREMIUM | 1.36 |
| Pet Ownership | JOY | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 8.8% |
| Germany | 8.4% |
| India | 6.5% |
See Netbook audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Netbook have in Germany?
Netbook has an estimated audience of 271,861 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Netbook fans?
62.4% of Netbook fans are female, 37.6% are male, with an average age of 45.9 years.
Which brands do Netbook fans like most?
Netbook fans show strongest brand affinity for Aldi (2.86×), Aral AG (3×), and REWE (2.61×) over the country average.
Where do Netbook fans live in Germany?
Netbook fans in Germany are most concentrated in Nordrhein-Westfalen (reach 54,943), Bayern (reach 37,494), and Niedersachsen (reach 31,156). These three regions account for the largest share of the active audience.
What other brands do Netbook fans also like?
Beyond Netbook itself, the audience over-indexes on Aral AG (3×), REWE (2.61×), Bild (2.27×), and Price–performance ratio (30.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Netbook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.