New media art Audience in Germany
New media art has an estimated audience of 255,094 people in Germany. 55.6% are female, 44.4% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Progressive rock, Artistic inspiration, Köyceğiz, Natural rubber, Stradivarius.
The average New media art fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Progressive rock, Artistic inspiration, Köyceğiz, with strongest over-indexing on Progressive rock (3.66× the country average). Demographically, the New media art audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Urban Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of New media art fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 37.7 |
| Estimated audience size | 255,094 |
Audience persona
The typical New media art fan in Germany is more female, around 37.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 29,426 | 0.53× |
| Baden-Württemberg | 25,405 | 0.73× |
| Bayern | 19,176 | 0.47× |
| Sachsen | 12,659 | 1.01× |
| Berlin | 12,634 | 1.11× |
| Niedersachsen | 9,997 | 0.4× |
| Schleswig-Holstein | 8,566 | 0.94× |
| Sachsen-Anhalt | 8,553 | 1.29× |
| Hessen | 8,534 | 0.44× |
| Thüringen | 7,502 | 1.15× |
| Rheinland-Pfalz | 6,971 | 0.55× |
| Bremen | 6,251 | 2.87× |
| Brandenburg | 6,166 | 0.78× |
| Mecklenburg-Vorpommern | 5,851 | 1.2× |
| Saarland | 5,816 | 1.86× |
| Hamburg | 3,929 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.66× | Music & Radio |
| Artistic inspiration | 2.36× | Arts & Culture |
| Köyceğiz | 45.26× | Travel & Leisure |
| Natural rubber | 2.85× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Jeepney | 20× | Cars & Mobility |
| Pillow | 1.66× | Home & Garden |
| Corona (band) | 2.47× | Music & Radio |
| Collectable | 1.61× | Kids & Family |
| Product design | 1.6× | Business & Career |
| Christmas Gift | 1.54× | Kids & Family |
| Urban horticulture | 1.6× | Home & Garden |
| Israel | 1.7× | Travel & Leisure |
| Commercial mortgage | 1.69× | Business & Career |
| Hypertext | 2.17× | Technology & Electronics |
| Cynthia Erivo | 3.13× | Movies & TV |
| 12 Monkeys (TV series) | 4.05× | Movies & TV |
| Business English | 1.77× | Business & Career |
| Home Delivery | 1.77× | Food & Beverages |
| Nurse education | 1.55× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.4 |
| LGBTQ+ Identity | OPEN | 2.38 |
| Sustainability | BALANCE | 2.15 |
| Risk Appetite | THRILL | 1.97 |
| Extroversion | THRILL | 1.76 |
| Community Orientation | OPEN | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.3% |
| India | 11.5% |
| United Kingdom | 6.4% |
See New media art audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does New media art have in Germany?
New media art has an estimated audience of 255,094 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of New media art fans?
55.6% of New media art fans are female, 44.4% are male, with an average age of 37.7 years.
Which brands do New media art fans like most?
New media art fans show strongest brand affinity for Progressive rock (3.66×), Artistic inspiration (2.36×), and Köyceğiz (45.26×) over the country average.
Where do New media art fans live in Germany?
New media art fans in Germany are most concentrated in Nordrhein-Westfalen (reach 29,426), Baden-Württemberg (reach 25,405), and Bayern (reach 19,176). These three regions account for the largest share of the active audience.
What other brands do New media art fans also like?
Beyond New media art itself, the audience over-indexes on Artistic inspiration (2.36×), Köyceğiz (45.26×), Natural rubber (2.85×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New media art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.