Rascasse Audience Intelligence

New media art Audience in Germany

A data profile of the people who buy, follow and care about New media art in Germany — modelled from more than twelve digital signal sources. New media art has an estimated audience of 255,094 people in Germany.

#6666among Topic in Germany#223in Arts & Culture

The average New media art fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Abstract art, Conceptual art, Watercolor painting, with strongest over-indexing on Abstract art (6.26× the country average).

Demographically, the New media art audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Extroversion, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical New media art fan in Germany is more female, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for Abstract art.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New media art profile in Germany.

Audience size
255K
in Germany
Gender
55.6%♀
44.4% male
Age
37.7
average years
Country rank
#19405
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New media art fans

55.6% are female, 44.4% are male, average age 37.7.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for New media art audience in Germany
MetricValue
Female55.6%
Male44.4%
Average age37.7
Estimated audience size255,094
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the New media art audience in Germany
Age bracketShare%
16-1925%
20-2917%
30-3920%
40-4922%
50+16%
Fig. 04

Worldwide distribution

2.0%

of the worldwide New media art audience comes from Germany.

Worldwide audience distribution share by country for New media art
CountryShare
United States39.3%
India11.5%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New media art audience in Germany is strongest.

Fig. 05

Top regions by affinity

New media art fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.46×
02Saarland~4K1.24×
03Berlin~10K1.10×
04Sachsen-Anhalt~7K1.10×
05Thüringen~7K1.08×
06Mecklenburg-Vorpommern~5K1.08×
07Sachsen~10K1.00×
08Schleswig-Holstein~9K0.98×
09Brandenburg~8K0.98×
10Hamburg~5K0.93×
11Rheinland-Pfalz~10K0.88×
12Baden-Württemberg~30K0.80×
13Niedersachsen~20K0.77×
14Hessen~10K0.77×
15Bayern~30K0.70×
16Nordrhein-Westfalen~40K0.68×
Fig. 06

Affinity by region

Affinity by region — New media art, Germany
0.68×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New media art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New media art audience
#·InterestCategoryAffinity×
01Elena FerranteLiterature35.94×
02ChennaiTravel & Leisure20.00×
03Gender studiesPolitics & Society17.88×
04Conceptual artArts & Culture7.08×
05BanksyArts & Culture6.80×
06Cultural heritagePolitics & Society6.52×
07Abstract artArts & Culture6.26×
08Oil paintingArts & Culture6.07×
09Watercolor paintingArts & Culture6.03×
10Art museumArts & Culture5.13×
11Digital artArts & Culture4.93×
12Art exhibitionArts & Culture4.82×
13Crime fictionLiterature4.66×
14EtsyFashion & Accessoires4.05×
15HugendubelShopping3.87×
16Contemporary artArts & Culture3.53×
17Do it yourself (DIY)Home & Garden2.19×
18FamilyKids & Family2.16×
19TagesschauMovies & TV2.02×
20GermanyTravel & Leisure1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New media art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New media art audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.37×
Risk AppetiteTHRILL2.12×
Community OrientationOPEN2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New media art audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.65×
IndulgenceJOY0.75×
PatriotismCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New media art have in Germany?

New media art has an estimated audience of 255,094 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of New media art fans?

55.6% of New media art fans are female, 44.4% are male, with an average age of 37.7 years.

03

Which brands do New media art fans like most?

New media art fans show strongest brand affinity for Abstract art (6.26×), Conceptual art (7.08×), and Watercolor painting (6.03×) over the country average.

04

Where do New media art fans live in Germany?

New media art fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do New media art fans also like?

Beyond New media art itself, the audience over-indexes on Conceptual art (7.08×), Watercolor painting (6.03×), Chennai (20×), and Art exhibition (4.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Germany

See New media art audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for New media art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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