Rascasse Audience Intelligence

New media art Audience in United States

A data profile of the people who buy, follow and care about New media art in United States — modelled from more than twelve digital signal sources. New media art has an estimated audience of 5,063,493 people in United States.

#3770among Topic in United States#71in Arts & Culture

The average New media art fan in United States is 44.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include International education, Watercolor painting, Art exhibition, with strongest over-indexing on International education (19.59× the country average).

Demographically, the New media art audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Design Affinity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New media art fan in United States is more female, around 44.2 years old, with strong Design Affinity tendencies and a notable affinity for International education.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New media art profile in United States.

Audience size
5.1M
in United States
Gender
58.6%♀
41.4% male
Age
44.2
average years
Country rank
#6632
Topic in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New media art fans

58.6% are female, 41.4% are male, average age 44.2.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for New media art audience in United States
MetricValue
Female58.6%
Male41.4%
Average age44.2
Estimated audience size5,063,493
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the New media art audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3917%
40-4922%
50+34%
Fig. 04

Worldwide distribution

39.3%

of the worldwide New media art audience comes from United States.

Worldwide audience distribution share by country for New media art
CountryShare
United States39.3%
India11.5%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New media art audience in United States is strongest.

Fig. 05

Top regions by affinity

New media art fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K1.42×
02Alaska~10K1.32×
03Rhode Island~20K1.22×
04Hawaii~30K1.19×
05Delaware~20K1.18×
06Montana~20K1.15×
07New York~300K1.14×
08New Hampshire~20K1.10×
09Washington, District of Columbia~20K1.09×
10New Mexico~30K1.08×
11Maine~20K1.08×
12West Virginia~30K1.07×
13Idaho~30K1.06×
14Mississippi~40K1.03×
15Arkansas~40K1.03×
16Nebraska~30K1.03×
17South Dakota~10K1.01×
18North Dakota~10K1.00×
19Kansas~40K0.99×
20Illinois~200K0.98×
21Oregon~60K0.98×
22Oklahoma~50K0.96×
23Iowa~40K0.96×
24Louisiana~60K0.95×
25Nevada~50K0.95×
26California~500K0.94×
27Kentucky~60K0.94×
28Connecticut~50K0.94×
29Utah~40K0.94×
30Alabama~70K0.92×
31South Carolina~70K0.91×
32Washington~90K0.90×
33Missouri~70K0.90×
34Wisconsin~70K0.90×
35Minnesota~60K0.89×
36Tennessee~90K0.88×
37Indiana~80K0.88×
38Maryland~80K0.88×
39Colorado~70K0.88×
40Georgia~100K0.87×
41Arizona~90K0.87×
42Massachusetts~90K0.86×
43Virginia~100K0.85×
44Michigan~100K0.84×
45North Carolina~100K0.83×
46New Jersey~100K0.83×
47Texas~400K0.82×
48Pennsylvania~100K0.82×
49Ohio~100K0.82×
50Florida~200K0.72×
Fig. 06

Affinity by region

Affinity by region — New media art, United States
0.72×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New media art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New media art audience
#·InterestCategoryAffinity×
01International educationBusiness & Career19.59×
02Art dealerArts & Culture13.72×
03FuturamaMovies & TV12.31×
04Scarface (1983 film)Movies & TV10.42×
05Disneyland ParisTravel & Leisure10.22×
06Portrait paintingArts & Culture9.70×
07Watercolor paintingArts & Culture7.32×
08Oil paintingArts & Culture6.51×
09Art exhibitionArts & Culture6.42×
10Graphic novelLiterature6.37×
11Broadway theatreTravel & Leisure5.68×
12Abstract artArts & Culture5.68×
13GraffitiArts & Culture5.09×
14Digital artArts & Culture5.08×
15Bohemian styleFashion & Accessoires5.01×
16Contemporary artArts & Culture4.86×
17Fine artBusiness & Career4.20×
18MuseumArts & Culture4.20×
19SupermanMovies & TV2.38×
20Do it yourself (DIY)Home & Garden2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New media art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New media art audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.47×
Community OrientationOPEN2.37×
Urban LifestyleOPEN2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New media art audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.60×
Quality AwarenessPREMIUM0.66×
Convenience OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New media art have in United States?

New media art has an estimated audience of 5,063,493 people in United States, concentrated in California and Texas.

02

What is the gender split and age of New media art fans?

58.6% of New media art fans are female, 41.4% are male, with an average age of 44.2 years.

03

Which brands do New media art fans like most?

New media art fans show strongest brand affinity for International education (19.59×), Watercolor painting (7.32×), and Art exhibition (6.42×) over the country average.

04

Where do New media art fans live in United States?

New media art fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do New media art fans also like?

Beyond New media art itself, the audience over-indexes on Watercolor painting (7.32×), Art exhibition (6.42×), Broadway theatre (5.68×), and Disneyland Paris (10.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See New media art audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New media art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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