New media art Audience in United States

New media art logo

New media art has an estimated audience of 5,063,493 people in United States. 58.6% are female, 41.4% are male, average age 44.2. Top regions: California, New York, Texas. Top brand affinities: Goop, Grinch, Wok, Natural rubber, Vocal harmony.

The average New media art fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Goop, Grinch, Wok, with strongest over-indexing on Goop (14.39× the country average). Demographically, the New media art audience skews more female with an average age of 44.2, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of New media art fans

Demographic split for New media art audience in United States
MetricValue
Female58.6%
Male41.4%
Average age44.2
Estimated audience size5,063,493

Audience persona

The typical New media art fan in United States is more female, around 44.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for New media art in United States
RegionReachAffinity
California533,6720.96×
New York382,0741.35×
Texas306,6930.7×
Florida168,2530.49×
Illinois161,2190.96×
Georgia110,3400.71×
Pennsylvania94,9230.56×
Washington83,1500.82×
North Carolina78,6840.52×
Virginia76,3690.62×
Michigan64,5610.49×
Oregon59,8661.03×
Ohio59,4490.38×
Arizona59,2660.57×
Massachusetts54,4210.55×
Maryland51,4740.59×
New Jersey51,3490.4×
Mississippi45,9081.1×
Wisconsin45,4870.6×
Arkansas44,1821.06×
Indiana43,7690.47×
Missouri42,3890.52×
Alabama41,4490.59×
Louisiana40,8180.63×
Oklahoma39,8850.71×
Kentucky39,2530.62×
Tennessee39,2130.39×
South Carolina38,9320.51×
West Virginia37,8991.61×
Alaska37,8203.49×
Connecticut35,6200.7×
Kansas35,0060.88×
Idaho34,9981.38×
Colorado34,5490.43×
Hawaii33,4321.54×
Iowa33,2330.8×
Montana32,9692.35×
New Mexico32,9531.3×
Nevada32,8470.67×
Utah32,2340.71×
New Hampshire31,2271.57×
Minnesota31,0780.43×
Nebraska30,5781.2×
Rhode Island30,1531.87×
Maine30,1351.66×
Vermont29,6583.34×
Delaware27,0031.93×
Washington, District of Columbia19,4971.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New media art audience
BrandAffinityCategory
Goop14.39×Internet & Social Media
Grinch8.4×Movies & TV
Wok13.55×Food & Beverages
Natural rubber4.26×Cars & Mobility
Vocal harmony8.94×Music & Radio
Israel4.04×Travel & Leisure
Governor of Michigan13.82×Politics & Society
Google Home11.7×Technology & Electronics
Hibachi14.1×Food & Beverages
headspace14.7×Health
Grace Slick12.09×Music & Radio
Fairy godmother10.17×Literature
Cherish (group)14.58×Music & Radio
Combat sport1.87×Sports
Electrolyte5.44×Health
Ira Glass19.17×Music & Radio
Collectable1.76×Kids & Family
Bank account2.71×Business & Career
Jeep Grand Cherokee (WJ)6.57×Cars & Mobility
No Escape (1994 film)11.89×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New media art audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.73
Design AffinityPREMIUM2.36
Community OrientationOPEN2.07
SustainabilityBALANCE1.94
Urban LifestyleOPEN1.89
Risk AppetiteTHRILL1.85

Worldwide distribution

Worldwide audience distribution share by country for New media art
CountryShare
United States39.3%
India11.5%
United Kingdom6.4%

See New media art audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does New media art have in United States?

New media art has an estimated audience of 5,063,493 people in United States, concentrated in California and New York.

What is the gender split and age of New media art fans?

58.6% of New media art fans are female, 41.4% are male, with an average age of 44.2 years.

Which brands do New media art fans like most?

New media art fans show strongest brand affinity for Goop (14.39×), Grinch (8.4×), and Wok (13.55×) over the country average.

Where do New media art fans live in United States?

New media art fans in United States are most concentrated in California (reach 533,672), New York (reach 382,074), and Texas (reach 306,693). These three regions account for the largest share of the active audience.

What other brands do New media art fans also like?

Beyond New media art itself, the audience over-indexes on Grinch (8.4×), Wok (13.55×), Natural rubber (4.26×), and Vocal harmony (8.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New media art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.