njoy Audience in Germany
njoy has an estimated audience of 729,855 people in Germany. 59.1% are female, 40.9% are male, average age 36.5. Top regions: Niedersachsen, Schleswig-Holstein, Mecklenburg-Vorpommern. Top brand affinities: Tagesschau, Bild, Spiegel Online, Sportschau, FOCUS Online.
The average njoy fan in Germany is 36.5 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Schleswig-Holstein, Mecklenburg-Vorpommern. Top brand affinities include Tagesschau, Bild, Spiegel Online, with strongest over-indexing on Tagesschau (2.6× the country average). Demographically, the njoy audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of njoy fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 36.5 |
| Estimated audience size | 729,855 |
Audience persona
The typical njoy fan in Germany is more female, around 36.5 years old, with strong Pet Ownership tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 244,331 | 3.45× |
| Schleswig-Holstein | 88,657 | 3.38× |
| Mecklenburg-Vorpommern | 57,575 | 4.13× |
| Nordrhein-Westfalen | 48,875 | 0.31× |
| Hamburg | 34,637 | 2.1× |
| Bayern | 14,899 | 0.13× |
| Hessen | 12,609 | 0.23× |
| Baden-Württemberg | 12,234 | 0.12× |
| Berlin | 9,531 | 0.29× |
| Sachsen-Anhalt | 5,839 | 0.31× |
| Sachsen | 5,733 | 0.16× |
| Bremen | 5,570 | 0.89× |
| Brandenburg | 5,386 | 0.24× |
| Rheinland-Pfalz | 3,971 | 0.11× |
| Thüringen | 2,102 | 0.11× |
| Saarland | 381 | 0.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.6× | Movies & TV |
| Bild | 2.4× | News |
| Spiegel Online | 2.36× | News |
| Sportschau | 2.93× | Sports |
| FOCUS Online | 3.03× | News |
| Germany | 1.62× | Travel & Leisure |
| Gala | 2.35× | News |
| Consumer electronics | 1.59× | Technology & Electronics |
| Let's Dance (German TV series) | 3× | Movies & TV |
| Culture | 1.84× | Literature |
| Wetter.com | 2.2× | Home & Garden |
| ZDF | 2.43× | Movies & TV |
| MUJI 無印良品 | 8.55× | Home & Garden |
| 1.63× | Internet & Social Media | |
| Schlager music | 2.63× | Music & Radio |
| Current events | 1.74× | Arts & Culture |
| Westdeutscher Rundfunk | 3.1× | Movies & TV |
| REWE | 1.82× | Shopping |
| Deichmann | 2.15× | Shopping |
| Deutsche Bahn | 1.92× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.45 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Patriotism | CONSERVATISM | 1.27 |
| Price Sensitivity | PREMIUM | 1.2 |
| Community Orientation | OPEN | 1.13 |
| DIY Mentality | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 70.7% |
| United States | 11.5% |
| Netherlands | 2.0% |
See njoy audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does njoy have in Germany?
njoy has an estimated audience of 729,855 people in Germany, concentrated in Niedersachsen and Schleswig-Holstein.
What is the gender split and age of njoy fans?
59.1% of njoy fans are female, 40.9% are male, with an average age of 36.5 years.
Which brands do njoy fans like most?
njoy fans show strongest brand affinity for Tagesschau (2.6×), Bild (2.4×), and Spiegel Online (2.36×) over the country average.
Where do njoy fans live in Germany?
njoy fans in Germany are most concentrated in Niedersachsen (reach 244,331), Schleswig-Holstein (reach 88,657), and Mecklenburg-Vorpommern (reach 57,575). These three regions account for the largest share of the active audience.
What other brands do njoy fans also like?
Beyond njoy itself, the audience over-indexes on Bild (2.4×), Spiegel Online (2.36×), Sportschau (2.93×), and FOCUS Online (3.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for njoy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.