njoy Audience in Germany
A data profile of the people who buy, follow and care about njoy in Germany — modelled from more than twelve digital signal sources. njoy has an estimated audience of 728,740 people in Germany.
The average njoy fan in Germany is 36.5 years old, more female, and lives primarily in Niedersachsen.
The audience is concentrated in Niedersachsen, Schleswig-Holstein, Nordrhein-Westfalen.
Top brand affinities include Tagesschau, Bild, Sportschau, with strongest over-indexing on Tagesschau (2.6× the country average).
Demographically, the njoy audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Extroversion, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical njoy fan in Germany is more female, around 36.5 years old, with strong Extroversion tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the njoy profile in Germany.
Search interest · 12-month trend
Demographics of njoy fans
59.1% are female, 40.9% are male, average age 36.5.
Gender split
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 36.5 |
| Estimated audience size | 728,740 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide njoy audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 70.8% |
| United States | 11.1% |
| Netherlands | 2.0% |
Geography
Where the njoy audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~50K | 3.87× | |
| 02 | Schleswig-Holstein | ~90K | 3.60× | |
| 03 | Niedersachsen | ~200K | 3.21× | |
| 04 | Hamburg | ~30K | 2.00× | |
| 05 | Bremen | ~6K | 0.89× | |
| 06 | Saarland | ~6K | 0.66× | |
| 07 | Sachsen-Anhalt | ~9K | 0.48× | |
| 08 | Thüringen | ~9K | 0.46× | |
| 09 | Brandenburg | ~9K | 0.41× | |
| 10 | Nordrhein-Westfalen | ~60K | 0.37× | |
| 11 | Berlin | ~10K | 0.37× | |
| 12 | Rheinland-Pfalz | ~10K | 0.34× | |
| 13 | Sachsen | ~10K | 0.32× | |
| 14 | Hessen | ~20K | 0.27× | |
| 15 | Baden-Württemberg | ~20K | 0.21× | |
| 16 | Bayern | ~20K | 0.19× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the njoy audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BUNTE.de | Internet & Social Media | 3.50× | ||
| 02 | Westdeutscher Rundfunk | Movies & TV | 3.10× | ||
| 03 | FOCUS Online | News | 3.03× | ||
| 04 | Let's Dance (German TV series) | Movies & TV | 3.00× | ||
| 05 | Sportschau | Sports | 2.93× | ||
| 06 | Schlager music | Music & Radio | 2.63× | ||
| 07 | Tagesschau | Movies & TV | 2.60× | ||
| 08 | ZDF | Movies & TV | 2.43× | ||
| 09 | Bild | News | 2.40× | ||
| 10 | Deichmann | Shopping | 2.15× | ||
| 11 | Deutsche Bahn | Cars & Mobility | 1.92× | ||
| 12 | Animal | Pets & Animals | 1.88× | ||
| 13 | Culture | Literature | 1.84× | ||
| 14 | REWE | Shopping | 1.82× | ||
| 15 | Edeka | Shopping | 1.78× | ||
| 16 | Current events | Arts & Culture | 1.74× | ||
| 17 | Internet & Social Media | 1.63× | |||
| 18 | Germany | Travel & Leisure | 1.62× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.59× | ||
| 20 | Politics and social issues | Politics & Society | 1.53× |
Personality of the njoy audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.62× | |
| Patriotism | CONSERVATISM | 1.59× | |
| Spirituality | BALANCE | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Design Affinity | PREMIUM | 0.95× | |
| Urban Lifestyle | OPEN | 1.03× |
Frequently asked questions
How many fans does njoy have in Germany?
njoy has an estimated audience of 728,740 people in Germany, concentrated in Niedersachsen and Schleswig-Holstein.
What is the gender split and age of njoy fans?
59.1% of njoy fans are female, 40.9% are male, with an average age of 36.5 years.
Which brands do njoy fans like most?
njoy fans show strongest brand affinity for Tagesschau (2.6×), Bild (2.4×), and Sportschau (2.93×) over the country average.
Where do njoy fans live in Germany?
njoy fans in Germany are most concentrated in Niedersachsen (reach ~200K), Schleswig-Holstein (reach ~90K), and Nordrhein-Westfalen (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do njoy fans also like?
Beyond njoy itself, the audience over-indexes on Bild (2.4×), Sportschau (2.93×), FOCUS Online (3.03×), and Germany (1.62×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See njoy audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for njoy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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