Rascasse Audience Intelligence

Observation Audience in Germany

A data profile of the people who buy, follow and care about Observation in Germany — modelled from more than twelve digital signal sources. Observation has an estimated audience of 453,186 people in Germany.

#4916among Topic in Germany#612in Politics & Society

The average Observation fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Non-alcoholic beverage, Keanu Reeves, Ryanair, with strongest over-indexing on Non-alcoholic beverage (6.01× the country average).

Demographically, the Observation audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Observation fan in Germany is more female, around 39.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Observation profile in Germany.

Audience size
453K
in Germany
Gender
61.9%♀
38.1% male
Age
39.4
average years
Country rank
#12690
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Observation fans

61.9% are female, 38.1% are male, average age 39.4.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Observation audience in Germany
MetricValue
Female61.9%
Male38.1%
Average age39.4
Estimated audience size453,186
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Observation audience in Germany
Age bracketShare%
16-1916%
20-2921%
30-3922%
40-4924%
50+16%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Observation audience comes from Germany.

Worldwide audience distribution share by country for Observation
CountryShare
United States39.7%
Italy13.4%
Mexico10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Observation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Observation fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.37×
02Hamburg~10K1.35×
03Niedersachsen~50K1.20×
04Berlin~20K1.16×
05Nordrhein-Westfalen~100K1.05×
06Rheinland-Pfalz~20K1.02×
07Baden-Württemberg~60K0.99×
08Bremen~4K0.98×
09Bayern~70K0.97×
10Schleswig-Holstein~20K0.96×
11Sachsen~20K0.91×
12Saarland~5K0.91×
13Thüringen~10K0.90×
14Brandenburg~10K0.89×
15Sachsen-Anhalt~10K0.88×
16Mecklenburg-Vorpommern~7K0.85×
Fig. 06

Affinity by region

Affinity by region — Observation, Germany
0.85×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Observation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Observation audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages6.01×
02Keanu ReevesMovies & TV5.15×
03Sandra BullockMovies & TV4.71×
04HerbalismHealth4.53×
05George MichaelMusic & Radio4.24×
06Anne HathawayMovies & TV3.66×
07Internet celebrityInternet & Social Media3.58×
08Sports bettingGames3.40×
09Salma HayekMovies & TV3.26×
10Tom CruiseMovies & TV2.99×
11FlixBusCars & Mobility2.40×
12Tour de FranceSports2.28×
13Public transportCars & Mobility2.12×
14Online newspaperNews2.09×
15RyanairTravel & Leisure2.05×
16Solar energyHome & Garden1.92×
17Health careBusiness & Career1.79×
18XInternet & Social Media1.60×
19TK MaxxShopping1.50×
20EnergyHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Observation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Observation audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.37×
IndividualismJOY1.92×
TraditionCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Observation audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.58×
Price SensitivityPREMIUM0.59×
Luxury OrientationPREMIUM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Observation have in Germany?

Observation has an estimated audience of 453,186 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Observation fans?

61.9% of Observation fans are female, 38.1% are male, with an average age of 39.4 years.

03

Which brands do Observation fans like most?

Observation fans show strongest brand affinity for Non-alcoholic beverage (6.01×), Keanu Reeves (5.15×), and Ryanair (2.05×) over the country average.

04

Where do Observation fans live in Germany?

Observation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Observation fans also like?

Beyond Observation itself, the audience over-indexes on Keanu Reeves (5.15×), Ryanair (2.05×), Sandra Bullock (4.71×), and Online newspaper (2.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Observation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Observation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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