Observation Audience in United States

Observation logo

Observation has an estimated audience of 9,242,771 people in United States. 71.1% are female, 28.9% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Pillow, Racing, JTV (Indonesia), Ural Mountains, Mad About You.

The average Observation fan in United States is 37.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pillow, Racing, JTV (Indonesia), with strongest over-indexing on Pillow (1.78× the country average). Demographically, the Observation audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Observation fans

Demographic split for Observation audience in United States
MetricValue
Female71.1%
Male28.9%
Average age37.4
Estimated audience size9,242,771

Audience persona

The typical Observation fan in United States is more female, around 37.4 years old, with strong Extroversion tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Observation in United States
RegionReachAffinity
California1,263,1681.24×
Texas911,5371.15×
Florida848,9801.36×
New York580,3031.12×
Georgia385,6911.35×
Pennsylvania329,7541.06×
North Carolina324,4421.17×
Illinois310,3671.01×
Virginia289,0641.28×
Ohio284,3991×
Michigan269,8641.12×
New Jersey222,3060.95×
Arizona213,4961.13×
Maryland207,4761.31×
Tennessee192,9111.04×
Washington186,1971×
Indiana171,9771.02×
Louisiana165,1331.39×
Alabama157,9671.22×
South Carolina154,5121.11×
Massachusetts153,2300.84×
Missouri142,5080.96×
Oklahoma118,4891.15×
Colorado118,0080.81×
Minnesota117,5590.89×
Wisconsin115,7590.83×
Kentucky113,8280.98×
Mississippi110,5101.45×
Oregon99,6490.94×
Nevada88,2640.99×
Arkansas86,1511.13×
Connecticut80,5620.87×
Kansas71,3330.98×
Utah70,2930.85×
Iowa60,2780.79×
New Mexico50,5191.09×
Hawaii43,7961.1×
West Virginia41,3020.96×
Nebraska41,1980.89×
Idaho35,7890.77×
Washington, District of Columbia30,1981.09×
Maine25,0810.76×
Delaware24,3890.96×
New Hampshire23,3090.64×
Rhode Island22,1700.75×
Alaska19,7611×
Montana19,0720.74×
North Dakota15,1360.8×
South Dakota14,9380.7×
Vermont10,6260.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Observation audience
BrandAffinityCategory
Pillow1.78×Home & Garden
Racing1.68×Cars & Mobility
JTV (Indonesia)1.55×
Ural Mountains2.34×Travel & Leisure
Mad About You1.95×Movies & TV
Cachorros1.5×Pets & Animals
Ext JS1.97×Technology & Electronics
Mount Takao1.79×Travel & Leisure
WOFL1.57×Movies & TV
Cadaqués1.87×Travel & Leisure
JTG1.74×Sports
JBM1.74×Music & Radio
The Boomtown Rats1.86×Music & Radio
Ivy Levan1.9×Music & Radio
Pisco Sour1.79×Food & Beverages
Seven Sister States1.53×
Jamnalal Bajaj Institute of Management Studies1.52×Business & Career
VBulletin1.7×Internet & Social Media
Bula, Camarines Sur1.68×Travel & Leisure
Junior State of America1.73×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Observation audience
TraitClusterScore
ExtroversionTHRILL1.45
TraditionCONSERVATISM1.33
SpiritualityBALANCE1.19
Family OrientationCONSERVATISM1.16
IndividualismJOY1.14
MindfulnessBALANCE1.08

Worldwide distribution

Worldwide audience distribution share by country for Observation
CountryShare
United States39.7%
Italy13.4%
Mexico10.2%

See Observation audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Observation have in United States?

Observation has an estimated audience of 9,242,771 people in United States, concentrated in California and Texas.

What is the gender split and age of Observation fans?

71.1% of Observation fans are female, 28.9% are male, with an average age of 37.4 years.

Which brands do Observation fans like most?

Observation fans show strongest brand affinity for Pillow (1.78×), Racing (1.68×), and JTV (Indonesia) (1.55×) over the country average.

Where do Observation fans live in United States?

Observation fans in United States are most concentrated in California (reach 1,263,168), Texas (reach 911,537), and Florida (reach 848,980). These three regions account for the largest share of the active audience.

What other brands do Observation fans also like?

Beyond Observation itself, the audience over-indexes on Racing (1.68×), JTV (Indonesia) (1.55×), Ural Mountains (2.34×), and Mad About You (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Observation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.