OMV Audience in Germany
OMV has an estimated audience of 414,871 people in Germany. 40.8% are female, 59.2% are male, average age 37.0. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Hawesko, Video izle, Saving, Stradivarius, Pillow.
The average OMV fan in Germany is 37.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Hawesko, Video izle, Saving, with strongest over-indexing on Hawesko (10.6× the country average). Demographically, the OMV audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol
Demographics of OMV fans
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 37.0 |
| Estimated audience size | 414,871 |
Audience persona
The typical OMV fan in Germany is more male, around 37.0 years old, with strong Need for Security tendencies and a notable affinity for Hawesko.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 311,153 | 5.42× |
| Baden-Württemberg | 111,408 | 1.97× |
| Nordrhein-Westfalen | 57,703 | 0.64× |
| Hessen | 34,228 | 1.08× |
| Sachsen | 21,028 | 1.03× |
| Niedersachsen | 20,093 | 0.5× |
| Rheinland-Pfalz | 16,226 | 0.78× |
| Berlin | 11,767 | 0.63× |
| Thüringen | 8,165 | 0.77× |
| Brandenburg | 7,500 | 0.58× |
| Sachsen-Anhalt | 6,321 | 0.59× |
| Schleswig-Holstein | 5,881 | 0.39× |
| Hamburg | 5,649 | 0.6× |
| Mecklenburg-Vorpommern | 3,116 | 0.39× |
| Bremen | 1,281 | 0.36× |
| Saarland | 1,275 | 0.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hawesko | 10.6× | Food & Beverages |
| Video izle | 5.26× | |
| Saving | 1.74× | Business & Career |
| Stradivarius | 1.76× | Shopping |
| Pillow | 1.62× | Home & Garden |
| Cuba Gooding Jr. | 6.17× | Movies & TV |
| VfL Wolfsburg | 1.64× | Sports |
| Home Delivery | 2.67× | Food & Beverages |
| Natural rubber | 2.16× | Cars & Mobility |
| Halsey, Oregon | 10.6× | Travel & Leisure |
| Mothercare | 1.73× | Kids & Family |
| MK | 2.5× | Music & Radio |
| Este, Veneto | 2.11× | Travel & Leisure |
| 7-Eleven | 4.03× | Shopping |
| Food quality | 7.4× | Food & Beverages |
| Esra Erol | 3.57× | Movies & TV |
| Goose (band) | 5.43× | Pets & Animals |
| Hipster | 4.12× | Politics & Society |
| Jersey (fabric) | 2.88× | Fashion & Accessoires |
| Standing rib roast | 4.32× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.35 |
| Convenience Orientation | PREMIUM | 1.32 |
| Tradition | CONSERVATISM | 1.22 |
| Travelling | THRILL | 1.18 |
| Patriotism | CONSERVATISM | 1.18 |
| Indulgence | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Austria | 52.5% |
| Germany | 9.2% |
| United States | 2.7% |
See OMV audiences in other countries
More Fuel / petrol audiences in Germany
- Aral AG (14,569,693)
- Esso (4,160,934)
- Classic Tankstellen (1,041,396)
- Liqui Moly (921,327)
- Agip (661,859)
Frequently asked questions
How many fans does OMV have in Germany?
OMV has an estimated audience of 414,871 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of OMV fans?
40.8% of OMV fans are female, 59.2% are male, with an average age of 37.0 years.
Which brands do OMV fans like most?
OMV fans show strongest brand affinity for Hawesko (10.6×), Video izle (5.26×), and Saving (1.74×) over the country average.
Where do OMV fans live in Germany?
OMV fans in Germany are most concentrated in Bayern (reach 311,153), Baden-Württemberg (reach 111,408), and Nordrhein-Westfalen (reach 57,703). These three regions account for the largest share of the active audience.
What other brands do OMV fans also like?
Beyond OMV itself, the audience over-indexes on Video izle (5.26×), Saving (1.74×), Stradivarius (1.76×), and Pillow (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for OMV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.