Rascasse Audience Intelligence

OMV Target Market in Germany

A data profile of the people who buy, follow and care about OMV in Germany — modelled from more than twelve digital signal sources. OMV has an estimated audience of 396,368 people in Germany.

#9among Fuel / petrol in Germany#1811among Brand in Germany#646in Cars & Mobility

The average OMV fan in Germany is 37.0 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Sparkasse, CHECK24, Esso, with strongest over-indexing on Sparkasse (4.43× the country average).

Demographically, the OMV audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical OMV fan in Germany is more male, around 37.0 years old, with strong Need for Security tendencies and a notable affinity for Sparkasse.

Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the OMV profile in Germany.

Audience size
396K
in Germany
Gender
40.8%♀
59.2% male
Age
37.0
average years
Country rank
#14110
Brand in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of OMV

40.8% are female, 59.2% are male, average age 37.0.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for OMV audience in Germany
MetricValue
Female40.8%
Male59.2%
Average age37.0
Estimated audience size396,368
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the OMV audience in Germany
Age bracketShare%
16-1923%
20-2922%
30-3922%
40-4919%
50+14%
Fig. 04

Worldwide distribution

8.6%

of the worldwide OMV audience comes from Germany.

Worldwide audience distribution share by country for OMV
CountryShare
Austria53.4%
Germany8.6%
United States2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the OMV audience in Germany is strongest.

Fig. 05

Top regions by affinity

OMV customers by region in Germany
#RegionReachAffinity×
01Bayern~300K6.08×
02Sachsen~40K1.91×
03Baden-Württemberg~100K1.75×
04Hessen~30K0.94×
05Thüringen~8K0.73×
06Rheinland-Pfalz~10K0.70×
07Sachsen-Anhalt~6K0.60×
08Brandenburg~7K0.57×
09Nordrhein-Westfalen~50K0.56×
10Berlin~10K0.56×
11Hamburg~5K0.56×
12Bremen~2K0.56×
13Saarland~3K0.50×
14Mecklenburg-Vorpommern~4K0.48×
15Niedersachsen~20K0.46×
16Schleswig-Holstein~6K0.42×
Fig. 06

Affinity by region

Affinity by region — OMV, Germany
0.42×1.00×6.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the OMV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for OMV audience
#·InterestCategoryAffinity×
01Börse StuttgartBusiness & Career10.60×
02Ramazzotti (liqueur)Food & Beverages10.60×
03Motor oilCars & Mobility6.15×
04EssoCars & Mobility4.80×
05SparkasseBusiness & Career4.43×
06Solar energyHome & Garden3.75×
07Aral AGCars & Mobility3.56×
08XINGInternet & Social Media3.52×
09CHECK24Business & Career3.49×
10AutoScout24Cars & Mobility3.00×
11Used carCars & Mobility2.64×
12Employment websiteBusiness & Career2.60×
13PostbankBusiness & Career2.32×
14Müller (company)Food & Beverages2.31×
15NatureHome & Garden2.29×
16BankingBusiness & Career2.29×
17McDonald'sFood & Beverages2.20×
18FamilyKids & Family2.10×
19RyanairTravel & Leisure2.01×
20GermanyTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the OMV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by OMV audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.71×
Convenience OrientationPREMIUM1.62×
PatriotismCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by OMV audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.64×
Design AffinityPREMIUM0.67×
MindfulnessBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is OMV's target market in Germany?

OMV's target market in Germany covers an estimated 396,368 people, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of OMV customers?

40.8% of the OMV audience are female, 59.2% are male, with an average age of 37.0 years.

03

Which brands do OMV fans like most?

OMV fans show strongest brand affinity for Sparkasse (4.43×), CHECK24 (3.49×), and Esso (4.8×) over the country average.

04

Where do OMV fans live in Germany?

OMV fans in Germany are most concentrated in Bayern (reach ~300K), Baden-Württemberg (reach ~100K), and Nordrhein-Westfalen (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do OMV fans also like?

Beyond OMV itself, the audience over-indexes on CHECK24 (3.49×), Esso (4.8×), AutoScout24 (3×), and Solar energy (3.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fuel / petrol audiences in Germany

See OMV audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for OMV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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