Rascasse Audience Intelligence

Open Beatz Festival Audience in Germany

A data profile of the people who buy, follow and care about Open Beatz Festival in Germany — modelled from more than twelve digital signal sources. Open Beatz Festival has an estimated audience of 209,288 people in Germany.

#44among Music festival in Germany#319among Event in Germany#2938in Music & Radio

The average Open Beatz Festival fan in Germany is 35.8 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include House music, Electronic dance music, Tipico, with strongest over-indexing on House music (2.17× the country average).

Demographically, the Open Beatz Festival audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Open Beatz Festival fan in Germany is balanced, around 35.8 years old, with strong Risk Appetite tendencies and a notable affinity for House music.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Open Beatz Festival profile in Germany.

Audience size
209K
in Germany
Gender
49.0%♀
51.0% male
Age
35.8
average years
Country rank
#22098
Event in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Open Beatz Festival fans

49.0% are female, 51.0% are male, average age 35.8.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Open Beatz Festival audience in Germany
MetricValue
Female49.0%
Male51.0%
Average age35.8
Estimated audience size209,288
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Open Beatz Festival audience in Germany
Age bracketShare%
16-1927%
20-2922%
30-3920%
40-4918%
50+13%
Fig. 04

Worldwide distribution

90.7%

of the worldwide Open Beatz Festival audience comes from Germany.

Worldwide audience distribution share by country for Open Beatz Festival
CountryShare
Germany90.7%
Austria2.5%
Brazil1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Open Beatz Festival audience in Germany is strongest.

Fig. 05

Top regions by affinity

Open Beatz Festival fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K4.22×
02Baden-Württemberg~60K2.20×
03Thüringen~6K1.05×
04Hessen~20K0.98×
05Sachsen~9K0.89×
06Rheinland-Pfalz~9K0.85×
07Saarland~2K0.79×
08Sachsen-Anhalt~4K0.76×
09Bremen~1K0.76×
10Brandenburg~5K0.71×
11Mecklenburg-Vorpommern~3K0.71×
12Nordrhein-Westfalen~30K0.69×
13Niedersachsen~10K0.68×
14Hamburg~3K0.66×
15Schleswig-Holstein~5K0.63×
16Berlin~6K0.61×
Fig. 06

Affinity by region

Affinity by region — Open Beatz Festival, Germany
0.61×1.00×4.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Open Beatz Festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Open Beatz Festival audience
#·InterestCategoryAffinity×
01Electronic dance musicMusic & Radio2.37×
02House musicMusic & Radio2.17×
03DairyFood & Beverages2.11×
04Underground hip hopMusic & Radio1.93×
05Massively multiplayer online role-playing gamesGames1.92×
06TipicoGames1.89×
07Dance musicMusic & Radio1.89×
08BalletMusic & Radio1.89×
09Black catPets & Animals1.80×
10Chihuahua (dog)Pets & Animals1.77×
11Robert RedfordMovies & TV1.76×
12British ShorthairPets & Animals1.73×
13CarpentryHome & Garden1.71×
14Shih TzuPets & Animals1.68×
15French BulldogPets & Animals1.66×
16Siberian HuskyPets & Animals1.64×
17LivemusicMusic & Radio1.62×
18Musical instrumentMusic & Radio1.62×
19Labrador RetrieverPets & Animals1.58×
20Music festivalsMusic & Radio1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Open Beatz Festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Open Beatz Festival audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.28×
PatriotismCONSERVATISM1.23×
TraditionCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Open Beatz Festival audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.89×
Healthy LifestyleBALANCE0.92×
Sports ActivityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Open Beatz Festival have in Germany?

Open Beatz Festival has an estimated audience of 209,288 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Open Beatz Festival fans?

49.0% of Open Beatz Festival fans are female, 51.0% are male, with an average age of 35.8 years.

03

Which brands do Open Beatz Festival fans like most?

Open Beatz Festival fans show strongest brand affinity for House music (2.17×), Electronic dance music (2.37×), and Tipico (1.89×) over the country average.

04

Where do Open Beatz Festival fans live in Germany?

Open Beatz Festival fans in Germany are most concentrated in Bayern (reach ~100K), Baden-Württemberg (reach ~60K), and Nordrhein-Westfalen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Open Beatz Festival fans also like?

Beyond Open Beatz Festival itself, the audience over-indexes on Electronic dance music (2.37×), Tipico (1.89×), Dance music (1.89×), and Livemusic (1.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in Germany

See Open Beatz Festival audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Open Beatz Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →