Open Flair Audience in Germany
A data profile of the people who buy, follow and care about Open Flair in Germany — modelled from more than twelve digital signal sources. Open Flair has an estimated audience of 260,689 people in Germany.
The average Open Flair fan in Germany is 38.3 years old, balanced, and lives primarily in Hessen.
The audience is concentrated in Hessen, Niedersachsen, Nordrhein-Westfalen.
Top brand affinities include Nature, Tagesschau, Family, with strongest over-indexing on Nature (2.14× the country average).
Demographically, the Open Flair audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Open Flair fan in Germany is balanced, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the Open Flair profile in Germany.
Search interest · 12-month trend
Demographics of Open Flair fans
50.7% are female, 49.3% are male, average age 38.3.
Gender split
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 38.3 |
| Estimated audience size | 260,689 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Open Flair audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 96.4% |
| Austria | 0.5% |
| Switzerland | 0.5% |
Geography
Where the Open Flair audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~80K | 4.18× | |
| 02 | Thüringen | ~20K | 2.97× | |
| 03 | Niedersachsen | ~50K | 1.93× | |
| 04 | Hamburg | ~6K | 0.94× | |
| 05 | Nordrhein-Westfalen | ~40K | 0.77× | |
| 06 | Bremen | ~2K | 0.76× | |
| 07 | Sachsen | ~9K | 0.73× | |
| 08 | Schleswig-Holstein | ~6K | 0.64× | |
| 09 | Rheinland-Pfalz | ~8K | 0.60× | |
| 10 | Saarland | ~2K | 0.58× | |
| 11 | Berlin | ~6K | 0.52× | |
| 12 | Sachsen-Anhalt | ~3K | 0.52× | |
| 13 | Mecklenburg-Vorpommern | ~3K | 0.50× | |
| 14 | Brandenburg | ~3K | 0.43× | |
| 15 | Bayern | ~20K | 0.41× | |
| 16 | Baden-Württemberg | ~10K | 0.37× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Open Flair audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Open air concert | Music & Radio | 8.23× | ||
| 02 | Beck | Music & Radio | 6.44× | ||
| 03 | Heavysaurus | Music & Radio | 6.19× | ||
| 04 | Chester Bennington | Music & Radio | 5.30× | ||
| 05 | Kurt Cobain | Music & Radio | 4.68× | ||
| 06 | Nature | Home & Garden | 2.14× | ||
| 07 | Nina Chuba | Music & Radio | 2.02× | ||
| 08 | Vacations | Travel & Leisure | 1.95× | ||
| 09 | Transfermarkt | Sports | 1.82× | ||
| 10 | Roland Kaiser | Music & Radio | 1.82× | ||
| 11 | MSN | News | 1.68× | ||
| 12 | F.C. Hansa Rostock | Sports | 1.68× | ||
| 13 | Family | Kids & Family | 1.65× | ||
| 14 | Tagesschau | Movies & TV | 1.62× | ||
| 15 | Bayerischer Rundfunk | Movies & TV | 1.60× | ||
| 16 | Refrigerator | Home & Garden | 1.59× | ||
| 17 | Carpentry | Home & Garden | 1.57× | ||
| 18 | Bulldog | Pets & Animals | 1.57× | ||
| 19 | French Bulldog | Pets & Animals | 1.56× | ||
| 20 | Siberian Husky | Pets & Animals | 1.55× |
Personality of the Open Flair audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.26× | |
| Community Orientation | OPEN | 1.24× | |
| Tradition | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.91× | |
| Creativity | OPEN | 0.92× | |
| Luxury Orientation | PREMIUM | 0.93× |
Frequently asked questions
How many fans does Open Flair have in Germany?
Open Flair has an estimated audience of 260,689 people in Germany, concentrated in Hessen and Niedersachsen.
What is the gender split and age of Open Flair fans?
50.7% of Open Flair fans are female, 49.3% are male, with an average age of 38.3 years.
Which brands do Open Flair fans like most?
Open Flair fans show strongest brand affinity for Nature (2.14×), Tagesschau (1.62×), and Family (1.65×) over the country average.
Where do Open Flair fans live in Germany?
Open Flair fans in Germany are most concentrated in Hessen (reach ~80K), Niedersachsen (reach ~50K), and Nordrhein-Westfalen (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Open Flair fans also like?
Beyond Open Flair itself, the audience over-indexes on Tagesschau (1.62×), Family (1.65×), Beck (6.44×), and Vacations (1.95×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Open Flair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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