Open Flair Audience in Germany
Open Flair has an estimated audience of 230,065 people in Germany. 49.4% are female, 50.6% are male, average age 35.6. Top regions: Hessen, Niedersachsen, Nordrhein-Westfalen. Top brand affinities: KLIX (AM), Progressive rock, Israel, Stradivarius, Home Delivery.
The average Open Flair fan in Germany is 35.6 years old, balanced, and lives primarily in Hessen. The audience is concentrated in Hessen, Niedersachsen, Nordrhein-Westfalen. Top brand affinities include KLIX (AM), Progressive rock, Israel, with strongest over-indexing on KLIX (AM) (4.09× the country average). Demographically, the Open Flair audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Open Flair fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 35.6 |
| Estimated audience size | 230,065 |
Audience persona
The typical Open Flair fan in Germany is balanced, around 35.6 years old, with strong Sports Activity tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 75,651 | 4.32× |
| Niedersachsen | 41,833 | 1.87× |
| Nordrhein-Westfalen | 40,162 | 0.8× |
| Thüringen | 17,913 | 3.06× |
| Bayern | 14,651 | 0.4× |
| Baden-Württemberg | 11,083 | 0.35× |
| Sachsen | 8,136 | 0.72× |
| Rheinland-Pfalz | 6,325 | 0.55× |
| Berlin | 5,282 | 0.51× |
| Schleswig-Holstein | 5,022 | 0.61× |
| Hamburg | 4,855 | 0.93× |
| Sachsen-Anhalt | 2,280 | 0.38× |
| Brandenburg | 1,689 | 0.24× |
| Mecklenburg-Vorpommern | 1,351 | 0.31× |
| Bremen | 1,318 | 0.67× |
| Saarland | 814 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 4.09× | Music & Radio |
| Progressive rock | 2.31× | Music & Radio |
| Israel | 2.43× | Travel & Leisure |
| Stradivarius | 1.72× | Shopping |
| Home Delivery | 2.19× | Food & Beverages |
| Škoda Kodiaq | 1.53× | Cars & Mobility |
| Loincloth | 2.13× | Fashion & Accessoires |
| myDealZ | 1.75× | Shopping |
| Corfu (regional unit) | 1.59× | Travel & Leisure |
| Preacher (comics) | 3.33× | Literature |
| Chalkidiki | 1.96× | Travel & Leisure |
| Theocracy | 4.79× | Music & Radio |
| Volvo V60 | 2.06× | Cars & Mobility |
| Celtic mythology | 2.23× | Arts & Culture |
| Hawesko | 1.55× | Food & Beverages |
| Esra Erol | 2.26× | Movies & TV |
| Keeper (password manager) | 1.7× | Technology & Electronics |
| Inlay (guitar) | 2.84× | Music & Radio |
| Zagreb | 1.55× | Travel & Leisure |
| Goosebumps (film) | 3.59× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.19 |
| Indulgence | JOY | 1.14 |
| Tradition | CONSERVATISM | 1.1 |
| Sustainability | BALANCE | 1.09 |
| Patriotism | CONSERVATISM | 1.06 |
| DIY Mentality | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.3% |
| Austria | 0.5% |
| Switzerland | 0.5% |
See Open Flair audiences in other countries
More Music festival audiences in Germany
- Eurovision Song Contest (3,766,576)
- Rock am Ring (1,639,833)
- Wacken Open Air (1,467,256)
- Lollapalooza (1,266,723)
- Rock im Park (1,223,855)
Frequently asked questions
How many fans does Open Flair have in Germany?
Open Flair has an estimated audience of 230,065 people in Germany, concentrated in Hessen and Niedersachsen.
What is the gender split and age of Open Flair fans?
49.4% of Open Flair fans are female, 50.6% are male, with an average age of 35.6 years.
Which brands do Open Flair fans like most?
Open Flair fans show strongest brand affinity for KLIX (AM) (4.09×), Progressive rock (2.31×), and Israel (2.43×) over the country average.
Where do Open Flair fans live in Germany?
Open Flair fans in Germany are most concentrated in Hessen (reach 75,651), Niedersachsen (reach 41,833), and Nordrhein-Westfalen (reach 40,162). These three regions account for the largest share of the active audience.
What other brands do Open Flair fans also like?
Beyond Open Flair itself, the audience over-indexes on Progressive rock (2.31×), Israel (2.43×), Stradivarius (1.72×), and Home Delivery (2.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Open Flair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.