Ostsächsische Sparkasse Dresden Audience in Germany
Ostsächsische Sparkasse Dresden has an estimated audience of 281,401 people in Germany. 48.7% are female, 51.3% are male, average age 41.2. Top regions: Sachsen, Berlin, Brandenburg. Top brand affinities: Sparkasse, Satire, German television comedy, RTL Television, Tagesschau.
The average Ostsächsische Sparkasse Dresden fan in Germany is 41.2 years old, balanced, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Berlin, Brandenburg. Top brand affinities include Sparkasse, Satire, German television comedy, with strongest over-indexing on Sparkasse (7.12× the country average). Demographically, the Ostsächsische Sparkasse Dresden audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Ostsächsische Sparkasse Dresden fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 41.2 |
| Estimated audience size | 281,401 |
Audience persona
The typical Ostsächsische Sparkasse Dresden fan in Germany is balanced, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Sparkasse.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 191,231 | 13.86× |
| Berlin | 4,091 | 0.33× |
| Brandenburg | 3,952 | 0.45× |
| Bayern | 3,336 | 0.07× |
| Nordrhein-Westfalen | 3,167 | 0.05× |
| Sachsen-Anhalt | 2,226 | 0.31× |
| Baden-Württemberg | 2,158 | 0.06× |
| Hessen | 1,720 | 0.08× |
| Thüringen | 1,688 | 0.24× |
| Niedersachsen | 1,430 | 0.05× |
| Mecklenburg-Vorpommern | 1,311 | 0.24× |
| Schleswig-Holstein | 553 | 0.05× |
| Hamburg | 543 | 0.09× |
| Rheinland-Pfalz | 506 | 0.04× |
| Bremen | 178 | 0.07× |
| Saarland | 61 | 0.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sparkasse | 7.12× | Business & Career |
| Satire | 7.2× | Literature |
| German television comedy | 8.25× | Movies & TV |
| RTL Television | 3.39× | Movies & TV |
| Tagesschau | 1.9× | Movies & TV |
| Dynamo Dresden | 3.15× | Sports |
| Hygiene | 3.11× | Beauty & Wellness |
| Headphones | 5.14× | Technology & Electronics |
| Country rap | 5.19× | Music & Radio |
| Felix Baumgartner | 3.99× | Sports |
| Allgäu | 4.99× | Travel & Leisure |
| Western Union | 3.39× | Business & Career |
| Vacations | 2.31× | Travel & Leisure |
| Obi (store) | 1.74× | Shopping |
| Maine Coon | 3.71× | Pets & Animals |
| REWE | 1.68× | Shopping |
| Aral AG | 1.87× | Cars & Mobility |
| Family | 1.54× | Kids & Family |
| Transfermarkt | 2.1× | Sports |
| Freeware | 2.02× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.16 |
| DIY Mentality | THRILL | 1.13 |
| Need for Security | CONSERVATISM | 1.11 |
| Family Orientation | CONSERVATISM | 1.03 |
| Tradition | CONSERVATISM | 1 |
| Indulgence | JOY | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.0% |
| Austria | 0.2% |
| China | 0.2% |
See Ostsächsische Sparkasse Dresden audiences in other countries
- Ostsächsische Sparkasse Dresden — United States
- Ostsächsische Sparkasse Dresden — United Kingdom
- Ostsächsische Sparkasse Dresden — France
- Ostsächsische Sparkasse Dresden — Italy
- Ostsächsische Sparkasse Dresden — Spain
- Ostsächsische Sparkasse Dresden — Brazil
- Ostsächsische Sparkasse Dresden — Japan
- Ostsächsische Sparkasse Dresden — South Korea
- Ostsächsische Sparkasse Dresden — India
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does Ostsächsische Sparkasse Dresden have in Germany?
Ostsächsische Sparkasse Dresden has an estimated audience of 281,401 people in Germany, concentrated in Sachsen and Berlin.
What is the gender split and age of Ostsächsische Sparkasse Dresden fans?
48.7% of Ostsächsische Sparkasse Dresden fans are female, 51.3% are male, with an average age of 41.2 years.
Which brands do Ostsächsische Sparkasse Dresden fans like most?
Ostsächsische Sparkasse Dresden fans show strongest brand affinity for Sparkasse (7.12×), Satire (7.2×), and German television comedy (8.25×) over the country average.
Where do Ostsächsische Sparkasse Dresden fans live in Germany?
Ostsächsische Sparkasse Dresden fans in Germany are most concentrated in Sachsen (reach 191,231), Berlin (reach 4,091), and Brandenburg (reach 3,952). These three regions account for the largest share of the active audience.
What other brands do Ostsächsische Sparkasse Dresden fans also like?
Beyond Ostsächsische Sparkasse Dresden itself, the audience over-indexes on Satire (7.2×), German television comedy (8.25×), RTL Television (3.39×), and Tagesschau (1.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ostsächsische Sparkasse Dresden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.