Rascasse Audience Intelligence

Ostsächsische Sparkasse Dresden Target Market in Germany

A data profile of the people who buy, follow and care about Ostsächsische Sparkasse Dresden in Germany — modelled from more than twelve digital signal sources. Ostsächsische Sparkasse Dresden has an estimated audience of 287,417 people in Germany.

#46among Bank in Germany#2279among Brand in Germany#1216in Business & Career

The average Ostsächsische Sparkasse Dresden fan in Germany is 41.5 years old, balanced, and lives primarily in Sachsen.

The audience is concentrated in Sachsen, Brandenburg, Berlin.

Top brand affinities include Sparkasse, Dresden, Nature, with strongest over-indexing on Sparkasse (8.17× the country average).

Demographically, the Ostsächsische Sparkasse Dresden audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ostsächsische Sparkasse Dresden fan in Germany is balanced, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Sparkasse.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ostsächsische Sparkasse Dresden profile in Germany.

Audience size
287K
in Germany
Gender
50.1%♀
49.9% male
Age
41.5
average years
Country rank
#17887
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ostsächsische Sparkasse Dresden

50.1% are female, 49.9% are male, average age 41.5.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Ostsächsische Sparkasse Dresden audience in Germany
MetricValue
Female50.1%
Male49.9%
Average age41.5
Estimated audience size287,417
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Ostsächsische Sparkasse Dresden audience in Germany
Age bracketShare%
16-1913%
20-2917%
30-3922%
40-4927%
50+21%
Fig. 04

Worldwide distribution

95.2%

of the worldwide Ostsächsische Sparkasse Dresden audience comes from Germany.

Worldwide audience distribution share by country for Ostsächsische Sparkasse Dresden
CountryShare
Germany95.2%
Austria0.2%
China0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ostsächsische Sparkasse Dresden audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ostsächsische Sparkasse Dresden customers by region in Germany
#RegionReachAffinity×
01Sachsen~200K13.86×
02Brandenburg~4K0.48×
03Saarland~1K0.39×
04Sachsen-Anhalt~2K0.34×
05Berlin~4K0.31×
06Mecklenburg-Vorpommern~2K0.28×
07Thüringen~2K0.25×
08Bremen<1K0.25×
09Hamburg<1K0.12×
10Rheinland-Pfalz~2K0.11×
11Schleswig-Holstein~1K0.11×
12Hessen~2K0.09×
13Bayern~4K0.08×
14Niedersachsen~2K0.08×
15Baden-Württemberg~3K0.07×
16Nordrhein-Westfalen~4K0.06×
Fig. 06

Affinity by region

Affinity by region — Ostsächsische Sparkasse Dresden, Germany
0.06×1.00×13.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ostsächsische Sparkasse Dresden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ostsächsische Sparkasse Dresden audience
#·InterestCategoryAffinity×
01SparkasseBusiness & Career8.17×
02DresdenTravel & Leisure6.26×
03Dynamo DresdenSports3.28×
04MSNNews3.22×
05SatireLiterature2.92×
06Aral AGCars & Mobility2.86×
07RTL TelevisionMovies & TV2.59×
08EssoCars & Mobility2.54×
09Movie theaterMovies & TV2.36×
10NatureHome & Garden2.31×
11BankingBusiness & Career2.23×
12KauflandShopping2.18×
13VacationsTravel & Leisure1.99×
14TagesschauMovies & TV1.95×
15TransfermarktSports1.90×
16CommerzbankBusiness & Career1.85×
17FamilyKids & Family1.61×
18REWEShopping1.60×
19AldiShopping1.58×
20Obi (store)Shopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ostsächsische Sparkasse Dresden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ostsächsische Sparkasse Dresden audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.60×
PatriotismCONSERVATISM1.52×
Convenience OrientationPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ostsächsische Sparkasse Dresden audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
Sports ActivityPOWER0.74×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ostsächsische Sparkasse Dresden's target market in Germany?

Ostsächsische Sparkasse Dresden's target market in Germany covers an estimated 287,417 people, concentrated in Sachsen and Brandenburg.

02

What is the gender split and age of Ostsächsische Sparkasse Dresden customers?

50.1% of the Ostsächsische Sparkasse Dresden audience are female, 49.9% are male, with an average age of 41.5 years.

03

Which brands do Ostsächsische Sparkasse Dresden fans like most?

Ostsächsische Sparkasse Dresden fans show strongest brand affinity for Sparkasse (8.17×), Dresden (6.26×), and Nature (2.31×) over the country average.

04

Where do Ostsächsische Sparkasse Dresden fans live in Germany?

Ostsächsische Sparkasse Dresden fans in Germany are most concentrated in Sachsen (reach ~200K), Brandenburg (reach ~4K), and Berlin (reach ~4K). These three regions account for the largest share of the active audience.

05

What other brands do Ostsächsische Sparkasse Dresden fans also like?

Beyond Ostsächsische Sparkasse Dresden itself, the audience over-indexes on Dresden (6.26×), Nature (2.31×), Dynamo Dresden (3.28×), and Tagesschau (1.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in Germany

See Ostsächsische Sparkasse Dresden audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ostsächsische Sparkasse Dresden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →