Pesto Audience in Germany
Pesto has an estimated audience of 423,826 people in Germany. 60.8% are female, 39.2% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Shruti Haasan, Chalkidiki, Goes, Corfu (regional unit), Unique Gifts.
The average Pesto fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Shruti Haasan, Chalkidiki, Goes, with strongest over-indexing on Shruti Haasan (133.44× the country average). Demographically, the Pesto audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Pesto fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 42.7 |
| Estimated audience size | 423,826 |
Audience persona
The typical Pesto fan in Germany is more female, around 42.7 years old, with strong Indulgence tendencies and a notable affinity for Shruti Haasan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 102,521 | 1.11× |
| Bayern | 69,248 | 1.02× |
| Baden-Württemberg | 63,903 | 1.11× |
| Niedersachsen | 44,473 | 1.08× |
| Hessen | 35,310 | 1.09× |
| Rheinland-Pfalz | 22,420 | 1.06× |
| Sachsen | 19,355 | 0.93× |
| Berlin | 19,034 | 1× |
| Schleswig-Holstein | 14,477 | 0.95× |
| Brandenburg | 12,054 | 0.92× |
| Hamburg | 10,519 | 1.1× |
| Thüringen | 10,037 | 0.93× |
| Sachsen-Anhalt | 9,858 | 0.9× |
| Mecklenburg-Vorpommern | 7,451 | 0.92× |
| Saarland | 4,602 | 0.88× |
| Bremen | 3,658 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shruti Haasan | 133.44× | Movies & TV |
| Chalkidiki | 20× | Travel & Leisure |
| Goes | 1.74× | Travel & Leisure |
| Corfu (regional unit) | 3.73× | Travel & Leisure |
| Unique Gifts | 1.56× | Shopping |
| Snow White (Fables) | 2.42× | Literature |
| Mothercare | 1.9× | Kids & Family |
| Stradivarius | 1.55× | Shopping |
| Keeper (password manager) | 4.1× | Technology & Electronics |
| Loincloth | 2.7× | Fashion & Accessoires |
| Škoda Kodiaq | 1.73× | Cars & Mobility |
| Jack White | 1.59× | Movies & TV |
| Esra Erol | 4.41× | Movies & TV |
| Sixx | 2.24× | Movies & TV |
| Picnic | 2.57× | Kids & Family |
| Samanyolu Haber | 2.5× | Movies & TV |
| Home Delivery | 1.51× | Food & Beverages |
| Jorma Kaukonen | 13.78× | Music & Radio |
| Hobby Lobby | 3.58× | Home & Garden |
| Coworking | 2.11× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.77 |
| Healthy Lifestyle | BALANCE | 1.74 |
| LGBTQ+ Identity | OPEN | 1.66 |
| Pet Ownership | JOY | 1.57 |
| Design Affinity | PREMIUM | 1.56 |
| Sustainability | BALANCE | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 25.2% |
| United States | 13.6% |
| Germany | 7.1% |
See Pesto audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Pesto have in Germany?
Pesto has an estimated audience of 423,826 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pesto fans?
60.8% of Pesto fans are female, 39.2% are male, with an average age of 42.7 years.
Which brands do Pesto fans like most?
Pesto fans show strongest brand affinity for Shruti Haasan (133.44×), Chalkidiki (20×), and Goes (1.74×) over the country average.
Where do Pesto fans live in Germany?
Pesto fans in Germany are most concentrated in Nordrhein-Westfalen (reach 102,521), Bayern (reach 69,248), and Baden-Württemberg (reach 63,903). These three regions account for the largest share of the active audience.
What other brands do Pesto fans also like?
Beyond Pesto itself, the audience over-indexes on Chalkidiki (20×), Goes (1.74×), Corfu (regional unit) (3.73×), and Unique Gifts (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pesto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.