Pesto Audience in Germany
A data profile of the people who buy, follow and care about Pesto in Germany — modelled from more than twelve digital signal sources. Pesto has an estimated audience of 423,826 people in Germany.
The average Pesto fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Chutney, Thomas Gottschalk, Mikaela Shiffrin, with strongest over-indexing on Chutney (164.52× the country average).
Demographically, the Pesto audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Pesto fan in Germany is more female, around 42.7 years old, with strong Indulgence tendencies and a notable affinity for Chutney.
At a glance
The key figures that characterise the Pesto profile in Germany.
Search interest · 12-month trend
Demographics of Pesto fans
60.8% are female, 39.2% are male, average age 42.7.
Gender split
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 42.7 |
| Estimated audience size | 423,826 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 25% |
Worldwide distribution
of the worldwide Pesto audience comes from Germany.
| Country | Share |
|---|---|
| Italy | 25.2% |
| United States | 13.6% |
| Germany | 7.1% |
Geography
Where the Pesto audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~100K | 1.09× | |
| 02 | Niedersachsen | ~40K | 1.09× | |
| 03 | Hamburg | ~10K | 1.07× | |
| 04 | Hessen | ~30K | 1.05× | |
| 05 | Baden-Württemberg | ~60K | 1.04× | |
| 06 | Rheinland-Pfalz | ~20K | 1.02× | |
| 07 | Bremen | ~4K | 1.00× | |
| 08 | Bayern | ~70K | 0.99× | |
| 09 | Thüringen | ~10K | 0.98× | |
| 10 | Sachsen-Anhalt | ~10K | 0.97× | |
| 11 | Mecklenburg-Vorpommern | ~8K | 0.97× | |
| 12 | Sachsen | ~20K | 0.96× | |
| 13 | Schleswig-Holstein | ~10K | 0.96× | |
| 14 | Brandenburg | ~10K | 0.96× | |
| 15 | Berlin | ~20K | 0.94× | |
| 16 | Saarland | ~5K | 0.93× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Pesto audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chutney | Food & Beverages | 164.52× | ||
| 02 | Brie | Food & Beverages | 40.12× | ||
| 03 | Mikaela Shiffrin | Sports | 20.00× | ||
| 04 | Tofu | Food & Beverages | 17.61× | ||
| 05 | Vanilla Ice | Music & Radio | 16.36× | ||
| 06 | Victoria Justice | Movies & TV | 15.74× | ||
| 07 | ABC | Movies & TV | 13.73× | ||
| 08 | Rose Leslie | Movies & TV | 13.39× | ||
| 09 | Thomas Gottschalk | Movies & TV | 12.22× | ||
| 10 | Ankerkraut | Food & Beverages | 9.22× | ||
| 11 | Mila Kunis | Movies & TV | 9.12× | ||
| 12 | Transfermarkt | Sports | 2.13× | ||
| 13 | Tagesschau | Movies & TV | 2.03× | ||
| 14 | Netto Marken-Discount | Shopping | 1.99× | ||
| 15 | Family | Kids & Family | 1.90× | ||
| 16 | Nature | Home & Garden | 1.85× | ||
| 17 | Müller (company) | Food & Beverages | 1.84× | ||
| 18 | Barbecue | Food & Beverages | 1.79× | ||
| 19 | REWE | Shopping | 1.76× | ||
| 20 | Edeka | Shopping | 1.53× |
Personality of the Pesto audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.67× | |
| Convenience Orientation | PREMIUM | 1.65× | |
| Quality Awareness | PREMIUM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Extroversion | THRILL | 0.82× | |
| Price Sensitivity | PREMIUM | 0.86× |
Frequently asked questions
How many fans does Pesto have in Germany?
Pesto has an estimated audience of 423,826 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pesto fans?
60.8% of Pesto fans are female, 39.2% are male, with an average age of 42.7 years.
Which brands do Pesto fans like most?
Pesto fans show strongest brand affinity for Chutney (164.52×), Thomas Gottschalk (12.22×), and Mikaela Shiffrin (20×) over the country average.
Where do Pesto fans live in Germany?
Pesto fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Pesto fans also like?
Beyond Pesto itself, the audience over-indexes on Thomas Gottschalk (12.22×), Mikaela Shiffrin (20×), Mila Kunis (9.12×), and Rose Leslie (13.39×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Pesto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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