Pesto Audience in United States
Pesto has an estimated audience of 811,994 people in United States. 70.2% are female, 29.8% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Ken Burns, Layne Staley, Jingoism, Unique Gifts.
The average Pesto fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Ken Burns, Layne Staley, with strongest over-indexing on Elsword (24.66× the country average). Demographically, the Pesto audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Pesto fans
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 40.6 |
| Estimated audience size | 811,994 |
Audience persona
The typical Pesto fan in United States is more female, around 40.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 86,646 | 0.97× |
| Texas | 63,703 | 0.91× |
| Florida | 49,612 | 0.9× |
| New York | 46,446 | 1.02× |
| Michigan | 39,521 | 1.86× |
| Indiana | 38,894 | 2.62× |
| Pennsylvania | 28,136 | 1.03× |
| Illinois | 27,842 | 1.03× |
| North Carolina | 24,797 | 1.01× |
| Ohio | 23,391 | 0.94× |
| Georgia | 22,739 | 0.91× |
| Arizona | 20,617 | 1.24× |
| New Jersey | 19,438 | 0.94× |
| Virginia | 19,159 | 0.97× |
| Washington | 18,719 | 1.15× |
| Massachusetts | 18,442 | 1.15× |
| Tennessee | 14,720 | 0.9× |
| Wisconsin | 12,319 | 1.01× |
| Missouri | 12,280 | 0.94× |
| Colorado | 11,995 | 0.94× |
| Maryland | 11,961 | 0.86× |
| Minnesota | 11,460 | 0.99× |
| South Carolina | 10,948 | 0.9× |
| Louisiana | 9,502 | 0.91× |
| Oregon | 9,377 | 1.01× |
| Alabama | 9,009 | 0.79× |
| Kentucky | 8,630 | 0.85× |
| Oklahoma | 8,253 | 0.92× |
| Connecticut | 8,248 | 1.01× |
| Nevada | 6,666 | 0.85× |
| Iowa | 6,561 | 0.98× |
| Utah | 6,542 | 0.9× |
| Arkansas | 6,353 | 0.95× |
| Kansas | 5,835 | 0.91× |
| Mississippi | 4,954 | 0.74× |
| Nebraska | 3,792 | 0.93× |
| Hawaii | 3,790 | 1.09× |
| Idaho | 3,762 | 0.92× |
| New Hampshire | 3,437 | 1.07× |
| New Mexico | 3,344 | 0.82× |
| Maine | 3,153 | 1.08× |
| West Virginia | 3,121 | 0.83× |
| Rhode Island | 2,452 | 0.95× |
| Washington, District of Columbia | 2,227 | 0.91× |
| Montana | 2,089 | 0.93× |
| Delaware | 1,754 | 0.78× |
| South Dakota | 1,730 | 0.92× |
| Alaska | 1,717 | 0.99× |
| Vermont | 1,526 | 1.07× |
| North Dakota | 1,503 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 24.66× | Games |
| Ken Burns | 7.08× | Movies & TV |
| Layne Staley | 5.54× | Music & Radio |
| Jingoism | 1.75× | Politics & Society |
| Unique Gifts | 1.69× | Shopping |
| Birthday Gifts | 2.29× | Kids & Family |
| Governor of Michigan | 5.17× | Politics & Society |
| Karbala | 6.35× | Travel & Leisure |
| Goop | 3.69× | Internet & Social Media |
| Jesse Plemons | 2.27× | Movies & TV |
| Hibachi | 5.05× | Food & Beverages |
| Grinch | 2.51× | Movies & TV |
| JDSU | 1.83× | Business & Career |
| Nebraska Cornhuskers football | 1.96× | Sports |
| Urban horticulture | 1.84× | Home & Garden |
| Fairy godmother | 3.76× | Literature |
| Mathcore | 3.87× | Music & Radio |
| Cam Ward | 1.85× | Sports |
| Nurse education | 1.54× | Kids & Family |
| Wok | 3.05× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.34 |
| Indulgence | JOY | 1.79 |
| Design Affinity | PREMIUM | 1.44 |
| Travelling | THRILL | 1.39 |
| Convenience Orientation | PREMIUM | 1.39 |
| Price Sensitivity | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 25.2% |
| United States | 13.6% |
| Germany | 7.1% |
See Pesto audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Pesto have in United States?
Pesto has an estimated audience of 811,994 people in United States, concentrated in California and Texas.
What is the gender split and age of Pesto fans?
70.2% of Pesto fans are female, 29.8% are male, with an average age of 40.6 years.
Which brands do Pesto fans like most?
Pesto fans show strongest brand affinity for Elsword (24.66×), Ken Burns (7.08×), and Layne Staley (5.54×) over the country average.
Where do Pesto fans live in United States?
Pesto fans in United States are most concentrated in California (reach 86,646), Texas (reach 63,703), and Florida (reach 49,612). These three regions account for the largest share of the active audience.
What other brands do Pesto fans also like?
Beyond Pesto itself, the audience over-indexes on Ken Burns (7.08×), Layne Staley (5.54×), Jingoism (1.75×), and Unique Gifts (1.69×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pesto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.