Pesto Audience in United States

Pesto has an estimated audience of 811,994 people in United States. 70.2% are female, 29.8% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Capital One, Google Maps, Indeed.com, Enterprise Rent-A-Car.

The average Pesto fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Capital One, Google Maps, with strongest over-indexing on Kia Sportage (24.66× the country average). Demographically, the Pesto audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Pesto fans

Demographic split for Pesto audience in United States
MetricValue
Female70.2%
Male29.8%
Average age40.6
Estimated audience size811,994

Audience persona

The typical Pesto fan in United States is more female, around 40.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Pesto in United States
RegionReachAffinity
California86,6460.97×
Texas63,7030.91×
Florida49,6120.9×
New York46,4461.02×
Michigan39,5211.86×
Indiana38,8942.62×
Pennsylvania28,1361.03×
Illinois27,8421.03×
North Carolina24,7971.01×
Ohio23,3910.94×
Georgia22,7390.91×
Arizona20,6171.24×
New Jersey19,4380.94×
Virginia19,1590.97×
Washington18,7191.15×
Massachusetts18,4421.15×
Tennessee14,7200.9×
Wisconsin12,3191.01×
Missouri12,2800.94×
Colorado11,9950.94×
Maryland11,9610.86×
Minnesota11,4600.99×
South Carolina10,9480.9×
Louisiana9,5020.91×
Oregon9,3771.01×
Alabama9,0090.79×
Kentucky8,6300.85×
Oklahoma8,2530.92×
Connecticut8,2481.01×
Nevada6,6660.85×
Iowa6,5610.98×
Utah6,5420.9×
Arkansas6,3530.95×
Kansas5,8350.91×
Mississippi4,9540.74×
Nebraska3,7920.93×
Hawaii3,7901.09×
Idaho3,7620.92×
New Hampshire3,4371.07×
New Mexico3,3440.82×
Maine3,1531.08×
West Virginia3,1210.83×
Rhode Island2,4520.95×
Washington, District of Columbia2,2270.91×
Montana2,0890.93×
Delaware1,7540.78×
South Dakota1,7300.92×
Alaska1,7170.99×
Vermont1,5261.07×
North Dakota1,5030.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pesto audience
BrandAffinityCategory
Kia Sportage24.66×Cars & Mobility
Capital One4.54×Business & Career
Google Maps4.43×Internet & Social Media
Indeed.com4.2×Business & Career
Enterprise Rent-A-Car4.36×Cars & Mobility
Circle K5.02×Shopping
CarGurus3.91×Cars & Mobility
Honda HR-V16.44×Cars & Mobility
Texas Roadhouse2.44×Food & Beverages
Livemusic3.14×Music & Radio
Take-out2.83×Food & Beverages
Dollar General2.19×Shopping
Diabetes mellitus awareness3.76×Health
MSN2.21×News
DeviantArt3.89×Internet & Social Media
AccuWeather3.53×Home & Garden
Autism Awareness5.04×Health
Kroger2.43×Food & Beverages
IHOP3.11×Food & Beverages
Wingstop2.5×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pesto audience
TraitClusterScore
Healthy LifestyleBALANCE2.34
IndulgenceJOY1.79
Design AffinityPREMIUM1.44
TravellingTHRILL1.39
Convenience OrientationPREMIUM1.39
Price SensitivityPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Pesto
CountryShare
Italy25.2%
United States13.6%
Germany7.1%

See Pesto audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Pesto have in United States?

Pesto has an estimated audience of 811,994 people in United States, concentrated in California and Texas.

What is the gender split and age of Pesto fans?

70.2% of Pesto fans are female, 29.8% are male, with an average age of 40.6 years.

Which brands do Pesto fans like most?

Pesto fans show strongest brand affinity for Kia Sportage (24.66×), Capital One (4.54×), and Google Maps (4.43×) over the country average.

Where do Pesto fans live in United States?

Pesto fans in United States are most concentrated in California (reach 86,646), Texas (reach 63,703), and Florida (reach 49,612). These three regions account for the largest share of the active audience.

What other brands do Pesto fans also like?

Beyond Pesto itself, the audience over-indexes on Capital One (4.54×), Google Maps (4.43×), Indeed.com (4.2×), and Enterprise Rent-A-Car (4.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pesto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.