Rascasse Audience Intelligence

Pickup truck Audience in Germany

A data profile of the people who buy, follow and care about Pickup truck in Germany — modelled from more than twelve digital signal sources. Pickup truck has an estimated audience of 2,454,545 people in Germany.

#1604among Topic in Germany#137in Cars & Mobility

The average Pickup truck fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Obi (store), Tchibo, Bonprix, with strongest over-indexing on Obi (store) (1.56× the country average).

Demographically, the Pickup truck audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Family Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pickup truck fan in Germany is more male, around 38.5 years old, with strong Family Orientation tendencies and a notable affinity for Obi (store).

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pickup truck profile in Germany.

Audience size
2.5M
in Germany
Gender
39.1%♀
60.9% male
Age
38.5
average years
Country rank
#2690
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pickup truck fans

39.1% are female, 60.9% are male, average age 38.5.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for Pickup truck audience in Germany
MetricValue
Female39.1%
Male60.9%
Average age38.5
Estimated audience size2,454,545
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Pickup truck audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Pickup truck audience comes from Germany.

Worldwide audience distribution share by country for Pickup truck
CountryShare
United States23.6%
Italy4.5%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pickup truck audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pickup truck fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~80K1.28×
02Mecklenburg-Vorpommern~60K1.24×
03Brandenburg~90K1.14×
04Sachsen-Anhalt~70K1.12×
05Rheinland-Pfalz~100K1.04×
06Niedersachsen~200K1.03×
07Sachsen~100K1.03×
08Nordrhein-Westfalen~500K1.00×
09Bayern~400K0.97×
10Hessen~200K0.97×
11Schleswig-Holstein~80K0.94×
12Saarland~30K0.94×
13Baden-Württemberg~300K0.93×
14Hamburg~50K0.85×
15Berlin~90K0.83×
16Bremen~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Pickup truck, Germany
0.79×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pickup truck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pickup truck audience
#·InterestCategoryAffinity×
01freundinFashion & Accessoires2.28×
02QVCMovies & TV2.03×
03Alles was zähltMovies & TV2.03×
04Ernsting's familyShopping2.00×
05TchiboShopping1.97×
06Bauer sucht FrauMovies & TV1.97×
07BonprixShopping1.94×
08Let's Dance (German TV series)Movies & TV1.89×
09Ulla PopkenFashion & Accessoires1.83×
10BAURShopping1.76×
11Gute Zeiten, schlechte ZeitenMovies & TV1.73×
12Life extensionHealth1.72×
13Storm of LoveMovies & TV1.68×
14PromiFlashInternet & Social Media1.67×
15Witt WeidenShopping1.67×
16BUNTE.deInternet & Social Media1.63×
17Dakota JohnsonMovies & TV1.62×
18Simone BallackMovies & TV1.60×
19Obi (store)Shopping1.56×
20Center ParcsTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pickup truck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pickup truck audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.93×
CreativityOPEN0.91×
TraditionCONSERVATISM0.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pickup truck audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.50×
Early Adopter MentalityPOWER0.53×
Risk AppetiteTHRILL0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pickup truck have in Germany?

Pickup truck has an estimated audience of 2,454,545 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pickup truck fans?

39.1% of Pickup truck fans are female, 60.9% are male, with an average age of 38.5 years.

03

Which brands do Pickup truck fans like most?

Pickup truck fans show strongest brand affinity for Obi (store) (1.56×), Tchibo (1.97×), and Bonprix (1.94×) over the country average.

04

Where do Pickup truck fans live in Germany?

Pickup truck fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Pickup truck fans also like?

Beyond Pickup truck itself, the audience over-indexes on Tchibo (1.97×), Bonprix (1.94×), QVC (2.03×), and Let's Dance (German TV series) (1.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Pickup truck audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pickup truck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →