Pickup truck Audience in Germany
Pickup truck has an estimated audience of 2,454,545 people in Germany. 39.1% are female, 60.9% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, Obi (store), Tchibo, Bonprix, Let's Dance (German TV series).
The average Pickup truck fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, Obi (store), Tchibo, with strongest over-indexing on Gala (1.95× the country average). Demographically, the Pickup truck audience skews more male with an average age of 38.5, and over-indexes on personality traits such as DIY Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Pickup truck fans
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 38.5 |
| Estimated audience size | 2,454,545 |
Audience persona
The typical Pickup truck fan in Germany is more male, around 38.5 years old, with strong DIY Mentality tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 571,217 | 1.06× |
| Bayern | 413,951 | 1.05× |
| Baden-Württemberg | 340,957 | 1.02× |
| Niedersachsen | 255,012 | 1.07× |
| Hessen | 201,766 | 1.08× |
| Rheinland-Pfalz | 131,941 | 1.07× |
| Sachsen | 120,762 | 1× |
| Berlin | 96,275 | 0.88× |
| Schleswig-Holstein | 79,465 | 0.9× |
| Brandenburg | 76,947 | 1.01× |
| Thüringen | 71,005 | 1.14× |
| Sachsen-Anhalt | 69,287 | 1.09× |
| Hamburg | 51,848 | 0.93× |
| Mecklenburg-Vorpommern | 49,606 | 1.06× |
| Saarland | 28,867 | 0.96× |
| Bremen | 15,256 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 1.95× | News |
| Obi (store) | 1.56× | Shopping |
| Tchibo | 1.97× | Shopping |
| Bonprix | 1.94× | Shopping |
| Let's Dance (German TV series) | 1.89× | Movies & TV |
| QVC | 2.03× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 1.73× | Movies & TV |
| Ernsting's family | 2× | Shopping |
| Storm of Love | 1.68× | Movies & TV |
| PromiFlash | 1.67× | Internet & Social Media |
| BAUR | 1.76× | Shopping |
| Ulla Popken | 1.83× | Fashion & Accessoires |
| Bauer sucht Frau | 1.97× | Movies & TV |
| BUNTE.de | 1.63× | Internet & Social Media |
| Center Parcs | 1.52× | Travel & Leisure |
| Life extension | 1.72× | Health |
| Witt Weiden | 1.67× | Shopping |
| freundin | 2.28× | Fashion & Accessoires |
| Simone Ballack | 1.6× | Movies & TV |
| Søstrene Grene | 1.97× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.17 |
| Indulgence | JOY | 1.07 |
| Career Orientation | POWER | 1.07 |
| Price Sensitivity | PREMIUM | 1.06 |
| Luxury Orientation | PREMIUM | 1.04 |
| Sports Activity | POWER | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| Italy | 4.5% |
| Germany | 4.4% |
See Pickup truck audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pickup truck have in Germany?
Pickup truck has an estimated audience of 2,454,545 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pickup truck fans?
39.1% of Pickup truck fans are female, 60.9% are male, with an average age of 38.5 years.
Which brands do Pickup truck fans like most?
Pickup truck fans show strongest brand affinity for Gala (1.95×), Obi (store) (1.56×), and Tchibo (1.97×) over the country average.
Where do Pickup truck fans live in Germany?
Pickup truck fans in Germany are most concentrated in Nordrhein-Westfalen (reach 571,217), Bayern (reach 413,951), and Baden-Württemberg (reach 340,957). These three regions account for the largest share of the active audience.
What other brands do Pickup truck fans also like?
Beyond Pickup truck itself, the audience over-indexes on Obi (store) (1.56×), Tchibo (1.97×), Bonprix (1.94×), and Let's Dance (German TV series) (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pickup truck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.