Poppy Audience in Germany
Poppy has an estimated audience of 354,240 people in Germany. 70.7% are female, 29.3% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Artistic inspiration, Women's empowerment, Este, Veneto, Mothercare, Bank account.
The average Poppy fan in Germany is 35.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Artistic inspiration, Women's empowerment, Este, Veneto, with strongest over-indexing on Artistic inspiration (1.55× the country average). Demographically, the Poppy audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Design Affinity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Poppy fans
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 35.3 |
| Estimated audience size | 354,240 |
Audience persona
The typical Poppy fan in Germany is more female, around 35.3 years old, with strong Design Affinity tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 160,102 | 1.06× |
| Bayern | 128,587 | 1.15× |
| Baden-Württemberg | 119,881 | 1.27× |
| Niedersachsen | 67,370 | 1× |
| Hessen | 56,662 | 1.07× |
| Rheinland-Pfalz | 34,693 | 1× |
| Sachsen | 34,003 | 1× |
| Berlin | 32,696 | 1.06× |
| Schleswig-Holstein | 23,076 | 0.93× |
| Brandenburg | 18,761 | 0.87× |
| Hamburg | 18,327 | 1.17× |
| Thüringen | 17,815 | 1.01× |
| Sachsen-Anhalt | 15,028 | 0.84× |
| Mecklenburg-Vorpommern | 12,138 | 0.92× |
| Saarland | 6,578 | 0.77× |
| Bremen | 5,263 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 1.55× | Arts & Culture |
| Women's empowerment | 3.38× | Politics & Society |
| Este, Veneto | 2.19× | Travel & Leisure |
| Mothercare | 1.52× | Kids & Family |
| Bank account | 1.59× | Business & Career |
| Esra Erol | 2.92× | Movies & TV |
| Fatteh | 5.37× | Food & Beverages |
| Ayrton Senna | 1.74× | Sports |
| Catania | 2.82× | Travel & Leisure |
| DEFCON (video game) | 1.69× | Games |
| Emirdağ | 2.44× | Travel & Leisure |
| Cagnes-sur-Mer | 2.59× | Travel & Leisure |
| aslan | 1.57× | Literature |
| Cadaqués | 2.17× | Travel & Leisure |
| McGregor, Iowa | 1.62× | Shopping |
| Vincenzo Bellini | 3.8× | Music & Radio |
| E-box | 3.04× | Health |
| Further education | 1.54× | Kids & Family |
| This Is Spinal Tap | 2.12× | Movies & TV |
| The Hurricane (1999 film) | 2.08× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.69 |
| Extroversion | THRILL | 1.68 |
| Urban Lifestyle | OPEN | 1.57 |
| Sustainability | BALANCE | 1.53 |
| LGBTQ+ Identity | OPEN | 1.47 |
| DIY Mentality | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Japan | 9.6% |
| United Kingdom | 9.4% |
See Poppy audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Poppy have in Germany?
Poppy has an estimated audience of 354,240 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Poppy fans?
70.7% of Poppy fans are female, 29.3% are male, with an average age of 35.3 years.
Which brands do Poppy fans like most?
Poppy fans show strongest brand affinity for Artistic inspiration (1.55×), Women's empowerment (3.38×), and Este, Veneto (2.19×) over the country average.
Where do Poppy fans live in Germany?
Poppy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 160,102), Bayern (reach 128,587), and Baden-Württemberg (reach 119,881). These three regions account for the largest share of the active audience.
What other brands do Poppy fans also like?
Beyond Poppy itself, the audience over-indexes on Women's empowerment (3.38×), Este, Veneto (2.19×), Mothercare (1.52×), and Bank account (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Poppy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.