Poppy Audience in Germany
Poppy has an estimated audience of 354,240 people in Germany. 70.7% are female, 29.3% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Italo disco, Do it yourself (DIY), Taylor Swift, Gina Tricot, Bored Panda.
The average Poppy fan in Germany is 35.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Italo disco, Do it yourself (DIY), Taylor Swift, with strongest over-indexing on Italo disco (8.74× the country average). Demographically, the Poppy audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Design Affinity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Poppy fans
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 35.3 |
| Estimated audience size | 354,240 |
Audience persona
The typical Poppy fan in Germany is more female, around 35.3 years old, with strong Design Affinity tendencies and a notable affinity for Italo disco.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 160,102 | 1.06× |
| Bayern | 128,587 | 1.15× |
| Baden-Württemberg | 119,881 | 1.27× |
| Niedersachsen | 67,370 | 1× |
| Hessen | 56,662 | 1.07× |
| Rheinland-Pfalz | 34,693 | 1× |
| Sachsen | 34,003 | 1× |
| Berlin | 32,696 | 1.06× |
| Schleswig-Holstein | 23,076 | 0.93× |
| Brandenburg | 18,761 | 0.87× |
| Hamburg | 18,327 | 1.17× |
| Thüringen | 17,815 | 1.01× |
| Sachsen-Anhalt | 15,028 | 0.84× |
| Mecklenburg-Vorpommern | 12,138 | 0.92× |
| Saarland | 6,578 | 0.77× |
| Bremen | 5,263 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Italo disco | 8.74× | Music & Radio |
| Do it yourself (DIY) | 1.81× | Home & Garden |
| Taylor Swift | 3.24× | Music & Radio |
| Gina Tricot | 4.34× | Fashion & Accessoires |
| Bored Panda | 7.48× | Internet & Social Media |
| Picture book | 2.82× | Literature |
| Spanish language | 4.06× | Politics & Society |
| Language education | 3.77× | Business & Career |
| Art exhibition | 2.57× | Arts & Culture |
| RTL Television | 2.15× | Movies & TV |
| Image scanner | 7.14× | Technology & Electronics |
| Artificial nails | 3.04× | Beauty & Wellness |
| Danish design | 2.21× | Home & Garden |
| Primark | 1.59× | Shopping |
| Tom Tailor | 2.99× | Fashion & Accessoires |
| Bookselling | 2.15× | Literature |
| Mariah Carey | 4.32× | Music & Radio |
| Lingerie | 1.74× | Fashion & Accessoires |
| Satire | 2.19× | Literature |
| Leonardo DiCaprio | 2.73× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.69 |
| Extroversion | THRILL | 1.68 |
| Urban Lifestyle | OPEN | 1.57 |
| Sustainability | BALANCE | 1.53 |
| LGBTQ+ Identity | OPEN | 1.47 |
| DIY Mentality | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Japan | 9.6% |
| United Kingdom | 9.4% |
See Poppy audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Poppy have in Germany?
Poppy has an estimated audience of 354,240 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Poppy fans?
70.7% of Poppy fans are female, 29.3% are male, with an average age of 35.3 years.
Which brands do Poppy fans like most?
Poppy fans show strongest brand affinity for Italo disco (8.74×), Do it yourself (DIY) (1.81×), and Taylor Swift (3.24×) over the country average.
Where do Poppy fans live in Germany?
Poppy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 160,102), Bayern (reach 128,587), and Baden-Württemberg (reach 119,881). These three regions account for the largest share of the active audience.
What other brands do Poppy fans also like?
Beyond Poppy itself, the audience over-indexes on Do it yourself (DIY) (1.81×), Taylor Swift (3.24×), Gina Tricot (4.34×), and Bored Panda (7.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Poppy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.