Rascasse Audience Intelligence

Poppy Audience in United States

A data profile of the people who buy, follow and care about Poppy in United States — modelled from more than twelve digital signal sources. Poppy has an estimated audience of 3,626,880 people in United States.

#88among Singer-songwriter in United States#1181among Person in United States#840in Music & Radio

The average Poppy fan in United States is 36.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Internet celebrity, Real property, Britney Spears, with strongest over-indexing on Internet celebrity (3.65× the country average).

Demographically, the Poppy audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Poppy fan in United States is more female, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Internet celebrity.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Poppy profile in United States.

Audience size
3.6M
in United States
Gender
81.8%♀
18.2% male
Age
36.2
average years
Country rank
#8741
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Poppy fans

81.8% are female, 18.2% are male, average age 36.2.

Fig. 02

Gender split

81.8%
Female
18.2%
Male
Demographic split for Poppy audience in United States
MetricValue
Female81.8%
Male18.2%
Average age36.2
Estimated audience size3,626,880
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Poppy audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3917%
40-4919%
50+15%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Poppy audience comes from United States.

Worldwide audience distribution share by country for Poppy
CountryShare
United States20.8%
Japan8.4%
United Kingdom8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Poppy audience in United States is strongest.

Fig. 05

Top regions by affinity

Poppy fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K1.59×
02Vermont~8K1.39×
03Utah~40K1.37×
04Colorado~60K1.18×
05Idaho~20K1.14×
06Kentucky~50K1.13×
07Oklahoma~40K1.11×
08North Carolina~100K1.10×
09Rhode Island~10K1.10×
10Montana~10K1.08×
11West Virginia~20K1.07×
12Ohio~100K1.06×
13Wisconsin~50K1.06×
14California~400K1.05×
15Missouri~60K1.05×
16Oregon~40K1.05×
17Hawaii~10K1.04×
18Indiana~60K1.03×
19Connecticut~30K1.03×
20South Dakota~8K1.03×
21Washington~70K1.02×
22Nebraska~20K1.02×
23Pennsylvania~100K1.01×
24Iowa~30K1.01×
25Michigan~90K1.00×
26Minnesota~50K1.00×
27Maine~10K1.00×
28North Dakota~7K1.00×
29New Mexico~20K0.99×
30Alaska~7K0.99×
31Kansas~30K0.98×
32Illinois~100K0.97×
33Tennessee~70K0.97×
34Virginia~80K0.96×
35Arizona~60K0.95×
36New Hampshire~10K0.93×
37Arkansas~30K0.91×
38Florida~200K0.89×
39Texas~300K0.88×
40Nevada~30K0.88×
41Alabama~40K0.86×
42Massachusetts~60K0.85×
43New Jersey~70K0.84×
44Georgia~90K0.82×
45Louisiana~40K0.81×
46South Carolina~40K0.80×
47Maryland~50K0.79×
48Mississippi~20K0.78×
49Delaware~7K0.74×
50Washington, District of Columbia~7K0.65×
Fig. 06

Affinity by region

Affinity by region — Poppy, United States
0.65×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Poppy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Poppy audience
#·InterestCategoryAffinity×
01Internet celebrityInternet & Social Media3.65×
02Teyana TaylorMovies & TV3.13×
03Non-alcoholic beverageFood & Beverages3.01×
04BlanketHome & Garden2.91×
05Real propertyHome & Garden2.24×
06Britney SpearsMusic & Radio2.22×
07Dillard'sFashion & Accessoires2.00×
08Five BelowShopping1.93×
09PastryFood & Beverages1.87×
10Boho-chicFashion & Accessoires1.81×
11J. C. PenneyShopping1.75×
12Rail transportTravel & Leisure1.75×
13PharmacyBusiness & Career1.74×
14Made in USABusiness & Career1.69×
15Subscription business modelShopping1.62×
16Charitable organizationPolitics & Society1.62×
17BakeryFood & Beverages1.54×
18Snack foodFood & Beverages1.53×
19MilkFood & Beverages1.53×
20TicketmasterTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Poppy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Poppy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.83×
Community OrientationOPEN1.62×
IndividualismJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Poppy audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.66×
Sports ActivityPOWER0.70×
Quality AwarenessPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Poppy have in United States?

Poppy has an estimated audience of 3,626,880 people in United States, concentrated in California and New York.

02

What is the gender split and age of Poppy fans?

81.8% of Poppy fans are female, 18.2% are male, with an average age of 36.2 years.

03

Which brands do Poppy fans like most?

Poppy fans show strongest brand affinity for Internet celebrity (3.65×), Real property (2.24×), and Britney Spears (2.22×) over the country average.

04

Where do Poppy fans live in United States?

Poppy fans in United States are most concentrated in California (reach ~400K), New York (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Poppy fans also like?

Beyond Poppy itself, the audience over-indexes on Real property (2.24×), Britney Spears (2.22×), Non-alcoholic beverage (3.01×), and Five Below (1.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Poppy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Poppy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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