Poppy Audience in United States

Poppy logo

Poppy has an estimated audience of 3,355,711 people in United States. 81.8% are female, 18.2% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, headspace, No Escape (1994 film), Governor of Michigan.

The average Poppy fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, headspace, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Poppy audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Poppy fans

Demographic split for Poppy audience in United States
MetricValue
Female81.8%
Male18.2%
Average age36.2
Estimated audience size3,355,711

Audience persona

The typical Poppy fan in United States is more female, around 36.2 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Poppy in United States
RegionReachAffinity
California367,5981×
Texas265,0890.92×
Florida216,4990.95×
New York211,9971.13×
Pennsylvania123,6741.09×
Ohio117,9891.14×
Illinois111,6581×
North Carolina105,7801.05×
Michigan96,8771.1×
Georgia88,7390.86×
Virginia80,0780.98×
Washington74,1531.1×
New Jersey72,5390.85×
Tennessee70,8421.05×
Colorado70,0221.32×
Arizona67,9200.99×
Indiana67,5541.1×
Missouri59,3821.1×
Massachusetts58,8890.89×
Wisconsin55,1531.09×
Minnesota51,0341.06×
Kentucky49,2841.17×
Maryland47,8220.83×
Oregon42,0831.09×
Oklahoma40,6401.09×
South Carolina40,1200.79×
Alabama39,9830.85×
Utah39,6781.32×
Connecticut36,8901.1×
Louisiana34,6590.8×
Iowa28,4961.03×
Nevada28,3620.87×
Kansas26,5081×
Arkansas25,2060.91×
Mississippi19,9380.72×
Idaho19,7791.18×
Nebraska17,7071.05×
West Virginia16,7761.07×
New Mexico15,4130.92×
New Hampshire12,6750.96×
Maine11,9801×
Hawaii10,6660.74×
Rhode Island10,3250.97×
Montana9,9681.07×
Vermont7,5711.29×
South Dakota7,1570.92×
Washington, District of Columbia6,6870.66×
Delaware6,5550.71×
North Dakota6,4750.94×
Wyoming6,3591.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Poppy audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop8.85×Internet & Social Media
headspace12.35×Health
No Escape (1994 film)14.14×Movies & TV
Governor of Michigan8.45×Politics & Society
Grace Slick9.14×Music & Radio
Gift registry13.19×Kids & Family
Cherish (group)10.88×Music & Radio
Wok6.45×Food & Beverages
Fairy godmother6.66×Literature
Hardik Pandya13.25×Sports
Ira Glass11.88×Music & Radio
Hickok4510.95×Internet & Social Media
Kikar HaShabbat10.18×News
Cryptic crossword8.96×Technology & Electronics
TV Fanatic5.19×Movies & TV
National Paralympic Committee10.83×Sports
Étretat12.6×Travel & Leisure
Hipster3.97×Politics & Society
Janitor2.31×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Poppy audience
TraitClusterScore
Family OrientationCONSERVATISM1.36
Price SensitivityPREMIUM1.35
ExtroversionTHRILL1.27
IndulgenceJOY1.15
SpiritualityBALANCE1.1
Design AffinityPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Poppy
CountryShare
United States22.6%
Japan9.6%
United Kingdom9.4%

See Poppy audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Poppy have in United States?

Poppy has an estimated audience of 3,355,711 people in United States, concentrated in California and Texas.

What is the gender split and age of Poppy fans?

81.8% of Poppy fans are female, 18.2% are male, with an average age of 36.2 years.

Which brands do Poppy fans like most?

Poppy fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (8.85×), and headspace (12.35×) over the country average.

Where do Poppy fans live in United States?

Poppy fans in United States are most concentrated in California (reach 367,598), Texas (reach 265,089), and Florida (reach 216,499). These three regions account for the largest share of the active audience.

What other brands do Poppy fans also like?

Beyond Poppy itself, the audience over-indexes on Goop (8.85×), headspace (12.35×), No Escape (1994 film) (14.14×), and Governor of Michigan (8.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Poppy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.