Quark (dairy product) Audience in Germany
Quark (dairy product) has an estimated audience of 439,189 people in Germany. 63.1% are female, 36.9% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Goes, Home Office, Stradivarius, Unique Gifts.
The average Quark (dairy product) fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Goes, Home Office, with strongest over-indexing on Rossmann (1.59× the country average). Demographically, the Quark (dairy product) audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Quark (dairy product) fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 42.7 |
| Estimated audience size | 439,189 |
Audience persona
The typical Quark (dairy product) fan in Germany is more female, around 42.7 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 110,789 | 1.15× |
| Bayern | 82,194 | 1.16× |
| Baden-Württemberg | 70,430 | 1.18× |
| Niedersachsen | 45,948 | 1.08× |
| Hessen | 34,499 | 1.03× |
| Rheinland-Pfalz | 23,667 | 1.08× |
| Berlin | 21,018 | 1.07× |
| Sachsen | 20,593 | 0.96× |
| Schleswig-Holstein | 13,696 | 0.87× |
| Brandenburg | 12,682 | 0.93× |
| Sachsen-Anhalt | 10,234 | 0.9× |
| Thüringen | 10,152 | 0.91× |
| Hamburg | 9,637 | 0.97× |
| Mecklenburg-Vorpommern | 6,735 | 0.8× |
| Saarland | 5,405 | 1× |
| Bremen | 3,438 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.59× | Shopping |
| Goes | 1.59× | Travel & Leisure |
| Home Office | 1.72× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.55× | Shopping |
| Harvey Mudd College | 19.82× | Business & Career |
| Jack White | 1.96× | Movies & TV |
| Time (magazine) | 1.97× | News |
| Birthday Gifts | 1.57× | Kids & Family |
| Esra Erol | 5.19× | Movies & TV |
| Škoda Kodiaq | 1.59× | Cars & Mobility |
| Israel | 1.5× | Travel & Leisure |
| Brunello Cucinelli | 3.35× | Fashion & Accessoires |
| Home Delivery | 1.89× | Food & Beverages |
| Picnic | 2.47× | Kids & Family |
| Pantsuit | 4.01× | Fashion & Accessoires |
| Figure painting (hobby) | 2.34× | Arts & Culture |
| Corfu (regional unit) | 1.67× | Travel & Leisure |
| Volvo V60 | 2.21× | Cars & Mobility |
| Solo climbing | 1.74× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.59 |
| Indulgence | JOY | 1.41 |
| LGBTQ+ Identity | OPEN | 1.32 |
| Healthy Lifestyle | BALANCE | 1.29 |
| Tradition | CONSERVATISM | 1.22 |
| Price Sensitivity | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 31.4% |
| United States | 7.8% |
| Brazil | 4.3% |
See Quark (dairy product) audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Quark (dairy product) have in Germany?
Quark (dairy product) has an estimated audience of 439,189 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Quark (dairy product) fans?
63.1% of Quark (dairy product) fans are female, 36.9% are male, with an average age of 42.7 years.
Which brands do Quark (dairy product) fans like most?
Quark (dairy product) fans show strongest brand affinity for Rossmann (1.59×), Goes (1.59×), and Home Office (1.72×) over the country average.
Where do Quark (dairy product) fans live in Germany?
Quark (dairy product) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 110,789), Bayern (reach 82,194), and Baden-Württemberg (reach 70,430). These three regions account for the largest share of the active audience.
What other brands do Quark (dairy product) fans also like?
Beyond Quark (dairy product) itself, the audience over-indexes on Goes (1.59×), Home Office (1.72×), Stradivarius (1.97×), and Unique Gifts (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Quark (dairy product). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.