Rascasse Audience Intelligence

Radio Regenbogen Audience in Germany

A data profile of the people who buy, follow and care about Radio Regenbogen in Germany — modelled from more than twelve digital signal sources. Radio Regenbogen has an estimated audience of 484,879 people in Germany.

#53among Radio Station in Germany#1372in Music & Radio

The average Radio Regenbogen fan in Germany is 43.9 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Rheinland-Pfalz, Hessen.

Top brand affinities include 1. FC Heidenheim, VfL Osnabrück, Roland Kaiser, with strongest over-indexing on 1. FC Heidenheim (10.67× the country average).

Demographically, the Radio Regenbogen audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Tradition, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Radio Regenbogen fan in Germany is more female, around 43.9 years old, with strong Tradition tendencies and a notable affinity for 1. FC Heidenheim.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Radio Regenbogen profile in Germany.

Audience size
485K
in Germany
Gender
69.2%♀
30.8% male
Age
43.9
average years
Country rank
#12050
Radio Station in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Radio Regenbogen fans

69.2% are female, 30.8% are male, average age 43.9.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for Radio Regenbogen audience in Germany
MetricValue
Female69.2%
Male30.8%
Average age43.9
Estimated audience size484,879
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Radio Regenbogen audience in Germany
Age bracketShare%
16-198%
20-2916%
30-3922%
40-4931%
50+24%
Fig. 04

Worldwide distribution

85.2%

of the worldwide Radio Regenbogen audience comes from Germany.

Worldwide audience distribution share by country for Radio Regenbogen
CountryShare
Germany85.2%
France6.3%
Switzerland4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Radio Regenbogen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Radio Regenbogen fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~400K9.04×
02Rheinland-Pfalz~70K3.12×
03Hessen~30K0.93×
04Saarland~4K0.64×
05Bremen~2K0.57×
06Mecklenburg-Vorpommern~3K0.38×
07Thüringen~4K0.37×
08Sachsen-Anhalt~4K0.35×
09Bayern~20K0.32×
10Brandenburg~5K0.31×
11Hamburg~3K0.31×
12Schleswig-Holstein~5K0.29×
13Sachsen~7K0.28×
14Nordrhein-Westfalen~30K0.25×
15Berlin~5K0.25×
16Niedersachsen~10K0.22×
Fig. 06

Affinity by region

Affinity by region — Radio Regenbogen, Germany
0.22×1.00×9.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Radio Regenbogen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Radio Regenbogen audience
#·InterestCategoryAffinity×
011. FC HeidenheimSports10.67×
02EssenceBeauty & Wellness10.67×
03VfL OsnabrückSports10.66×
04Karlsruher SCSports10.62×
05Marie CurieBusiness & Career8.80×
06Jürgen DrewsMusic & Radio6.54×
07Frauen-BundesligaSports5.93×
08Holstein KielSports5.00×
09Roland KaiserMusic & Radio4.49×
10TargobankBusiness & Career4.05×
11SunExpressTravel & Leisure3.53×
12TransfermarktSports2.91×
13Müller (company)Food & Beverages2.77×
14TipicoGames2.65×
15VfB StuttgartSports2.46×
16NatureHome & Garden2.40×
17Deutsche BahnCars & Mobility1.93×
18TagesschauMovies & TV1.90×
19EdekaShopping1.89×
20FamilyKids & Family1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Radio Regenbogen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Radio Regenbogen audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.47×
Convenience OrientationPREMIUM1.42×
Need for SecurityCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Radio Regenbogen audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Early Adopter MentalityPOWER0.77×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Radio Regenbogen have in Germany?

Radio Regenbogen has an estimated audience of 484,879 people in Germany, concentrated in Baden-Württemberg and Rheinland-Pfalz.

02

What is the gender split and age of Radio Regenbogen fans?

69.2% of Radio Regenbogen fans are female, 30.8% are male, with an average age of 43.9 years.

03

Which brands do Radio Regenbogen fans like most?

Radio Regenbogen fans show strongest brand affinity for 1. FC Heidenheim (10.67×), VfL Osnabrück (10.66×), and Roland Kaiser (4.49×) over the country average.

04

Where do Radio Regenbogen fans live in Germany?

Radio Regenbogen fans in Germany are most concentrated in Baden-Württemberg (reach ~400K), Rheinland-Pfalz (reach ~70K), and Hessen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Radio Regenbogen fans also like?

Beyond Radio Regenbogen itself, the audience over-indexes on VfL Osnabrück (10.66×), Roland Kaiser (4.49×), Karlsruher SC (10.62×), and Müller (company) (2.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Radio Regenbogen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Radio Regenbogen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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