Radio Regenbogen Audience in Germany
Radio Regenbogen has an estimated audience of 478,696 people in Germany. 69.2% are female, 30.8% are male, average age 43.9. Top regions: Baden-Württemberg, Rheinland-Pfalz, Hessen. Top brand affinities: Rossmann, Home Office, Saving, Lev Yashin, Jack White.
The average Radio Regenbogen fan in Germany is 43.9 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Rheinland-Pfalz, Hessen. Top brand affinities include Rossmann, Home Office, Saving, with strongest over-indexing on Rossmann (2.33× the country average). Demographically, the Radio Regenbogen audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Radio Regenbogen fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 43.9 |
| Estimated audience size | 478,696 |
Audience persona
The typical Radio Regenbogen fan in Germany is more female, around 43.9 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 359,023 | 9.13× |
| Rheinland-Pfalz | 74,578 | 3.11× |
| Hessen | 33,552 | 0.92× |
| Nordrhein-Westfalen | 25,366 | 0.24× |
| Bayern | 23,999 | 0.31× |
| Niedersachsen | 7,782 | 0.17× |
| Sachsen | 5,130 | 0.22× |
| Berlin | 4,434 | 0.21× |
| Schleswig-Holstein | 3,275 | 0.19× |
| Saarland | 2,998 | 0.51× |
| Hamburg | 2,520 | 0.23× |
| Thüringen | 2,508 | 0.21× |
| Sachsen-Anhalt | 2,120 | 0.17× |
| Brandenburg | 1,923 | 0.13× |
| Mecklenburg-Vorpommern | 1,317 | 0.14× |
| Bremen | 464 | 0.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.33× | Shopping |
| Home Office | 1.95× | Business & Career |
| Saving | 1.83× | Business & Career |
| Lev Yashin | 10.67× | Sports |
| Jack White | 2.01× | Movies & TV |
| Stradivarius | 1.62× | Shopping |
| Al Anbar Governorate | 9.61× | Travel & Leisure |
| myDealZ | 2.34× | Shopping |
| Time (magazine) | 1.6× | News |
| Este, Veneto | 1.88× | Travel & Leisure |
| Bully (2011 film) | 4.09× | Movies & TV |
| KLIX (AM) | 1.67× | Music & Radio |
| Google Analytics | 1.63× | Internet & Social Media |
| Home Delivery | 1.57× | Food & Beverages |
| Emperor Entertainment Group | 2.1× | Business & Career |
| Fabriano | 10.67× | Travel & Leisure |
| Corfu (regional unit) | 1.74× | Travel & Leisure |
| Slipper lobster | 10.67× | Pets & Animals |
| Gush Katif | 8.82× | Travel & Leisure |
| Esra Erol | 2.87× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.2 |
| Tradition | CONSERVATISM | 1.1 |
| Healthy Lifestyle | BALANCE | 1.07 |
| Family Orientation | CONSERVATISM | 1.05 |
| Indulgence | JOY | 1.03 |
| Price Sensitivity | PREMIUM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.3% |
| France | 6.3% |
| Switzerland | 4.1% |
See Radio Regenbogen audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Radio Regenbogen have in Germany?
Radio Regenbogen has an estimated audience of 478,696 people in Germany, concentrated in Baden-Württemberg and Rheinland-Pfalz.
What is the gender split and age of Radio Regenbogen fans?
69.2% of Radio Regenbogen fans are female, 30.8% are male, with an average age of 43.9 years.
Which brands do Radio Regenbogen fans like most?
Radio Regenbogen fans show strongest brand affinity for Rossmann (2.33×), Home Office (1.95×), and Saving (1.83×) over the country average.
Where do Radio Regenbogen fans live in Germany?
Radio Regenbogen fans in Germany are most concentrated in Baden-Württemberg (reach 359,023), Rheinland-Pfalz (reach 74,578), and Hessen (reach 33,552). These three regions account for the largest share of the active audience.
What other brands do Radio Regenbogen fans also like?
Beyond Radio Regenbogen itself, the audience over-indexes on Home Office (1.95×), Saving (1.83×), Lev Yashin (10.67×), and Jack White (2.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Radio Regenbogen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.