Radio Zwickau Audience in Germany
Radio Zwickau has an estimated audience of 1,188,959 people in Germany. 52.6% are female, 47.4% are male, average age 39.9. Top regions: Sachsen, Thüringen, Bayern. Top brand affinities: Progressive rock, Israel, Stradivarius, KLIX (AM), Škoda Kodiaq.
The average Radio Zwickau fan in Germany is 39.9 years old, balanced, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Thüringen, Bayern. Top brand affinities include Progressive rock, Israel, Stradivarius, with strongest over-indexing on Progressive rock (1.86× the country average). Demographically, the Radio Zwickau audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Radio Zwickau fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 39.9 |
| Estimated audience size | 1,188,959 |
Audience persona
The typical Radio Zwickau fan in Germany is balanced, around 39.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 821,302 | 14.08× |
| Thüringen | 18,412 | 0.61× |
| Bayern | 13,274 | 0.07× |
| Berlin | 13,019 | 0.24× |
| Nordrhein-Westfalen | 12,376 | 0.05× |
| Hessen | 9,676 | 0.11× |
| Sachsen-Anhalt | 9,372 | 0.3× |
| Baden-Württemberg | 6,222 | 0.04× |
| Brandenburg | 5,201 | 0.14× |
| Niedersachsen | 4,216 | 0.04× |
| Mecklenburg-Vorpommern | 3,530 | 0.16× |
| Hamburg | 1,881 | 0.07× |
| Schleswig-Holstein | 1,503 | 0.04× |
| Rheinland-Pfalz | 1,165 | 0.02× |
| Bremen | 269 | 0.03× |
| Saarland | 180 | 0.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.86× | Music & Radio |
| Israel | 2.3× | Travel & Leisure |
| Stradivarius | 1.88× | Shopping |
| KLIX (AM) | 2.77× | Music & Radio |
| Škoda Kodiaq | 1.54× | Cars & Mobility |
| Home Delivery | 2.04× | Food & Beverages |
| Corfu (regional unit) | 1.52× | Travel & Leisure |
| Volvo V60 | 2.22× | Cars & Mobility |
| Zagreb | 1.86× | Travel & Leisure |
| Preacher (comics) | 2.97× | Literature |
| Figure painting (hobby) | 1.75× | Arts & Culture |
| Emperor Entertainment Group | 1.5× | Business & Career |
| Esra Erol | 2.16× | Movies & TV |
| Keeper (password manager) | 1.62× | Technology & Electronics |
| Theocracy | 3.64× | Music & Radio |
| Celtic mythology | 1.86× | Arts & Culture |
| Huck (magazine) | 3.31× | Internet & Social Media |
| Gender-neutral language | 1.88× | Politics & Society |
| Hakone, Kanagawa | 2.09× | Travel & Leisure |
| Phil Campbell (musician) | 1.69× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.29 |
| Sports Activity | POWER | 1.19 |
| Patriotism | CONSERVATISM | 1.16 |
| Pet Ownership | JOY | 1.14 |
| Indulgence | JOY | 1.12 |
| Tradition | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.6% |
| Italy | 0.2% |
| Austria | 0.2% |
See Radio Zwickau audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Radio Zwickau have in Germany?
Radio Zwickau has an estimated audience of 1,188,959 people in Germany, concentrated in Sachsen and Thüringen.
What is the gender split and age of Radio Zwickau fans?
52.6% of Radio Zwickau fans are female, 47.4% are male, with an average age of 39.9 years.
Which brands do Radio Zwickau fans like most?
Radio Zwickau fans show strongest brand affinity for Progressive rock (1.86×), Israel (2.3×), and Stradivarius (1.88×) over the country average.
Where do Radio Zwickau fans live in Germany?
Radio Zwickau fans in Germany are most concentrated in Sachsen (reach 821,302), Thüringen (reach 18,412), and Bayern (reach 13,274). These three regions account for the largest share of the active audience.
What other brands do Radio Zwickau fans also like?
Beyond Radio Zwickau itself, the audience over-indexes on Israel (2.3×), Stradivarius (1.88×), KLIX (AM) (2.77×), and Škoda Kodiaq (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Radio Zwickau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.