Rascasse Audience Intelligence

Radio Zwickau Audience in Germany

A data profile of the people who buy, follow and care about Radio Zwickau in Germany — modelled from more than twelve digital signal sources. Radio Zwickau has an estimated audience of 1,191,521 people in Germany.

#17among Radio Station in Germany#536in Music & Radio

The average Radio Zwickau fan in Germany is 40.2 years old, balanced, and lives primarily in Sachsen.

The audience is concentrated in Sachsen, Bayern, Thüringen.

Top brand affinities include Tagesschau, Nature, Dynamo Dresden, with strongest over-indexing on Tagesschau (2.08× the country average).

Demographically, the Radio Zwickau audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Radio Zwickau fan in Germany is balanced, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Radio Zwickau profile in Germany.

Audience size
1.2M
in Germany
Gender
50.9%♀
49.1% male
Age
40.2
average years
Country rank
#5543
Radio Station in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Radio Zwickau fans

50.9% are female, 49.1% are male, average age 40.2.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Radio Zwickau audience in Germany
MetricValue
Female50.9%
Male49.1%
Average age40.2
Estimated audience size1,191,521
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Radio Zwickau audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3921%
40-4923%
50+20%
Fig. 04

Worldwide distribution

98.6%

of the worldwide Radio Zwickau audience comes from Germany.

Worldwide audience distribution share by country for Radio Zwickau
CountryShare
Germany98.6%
Italy0.2%
Austria0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Radio Zwickau audience in Germany is strongest.

Fig. 05

Top regions by affinity

Radio Zwickau fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~800K14.03×
02Thüringen~20K0.62×
03Saarland~9K0.58×
04Bremen~6K0.56×
05Sachsen-Anhalt~10K0.33×
06Mecklenburg-Vorpommern~7K0.29×
07Rheinland-Pfalz~10K0.24×
08Berlin~10K0.24×
09Brandenburg~8K0.20×
10Schleswig-Holstein~8K0.19×
11Hamburg~4K0.15×
12Hessen~10K0.12×
13Bayern~20K0.10×
14Niedersachsen~10K0.10×
15Baden-Württemberg~10K0.08×
16Nordrhein-Westfalen~20K0.07×
Fig. 06

Affinity by region

Affinity by region — Radio Zwickau, Germany
0.07×1.00×14.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Radio Zwickau audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Radio Zwickau audience
#·InterestCategoryAffinity×
01Carbonated waterFood & Beverages6.51×
02Fox News ChannelMovies & TV6.51×
03FC Erzgebirge AueSports5.49×
04Dynamo DresdenSports3.17×
05EurodanceMusic & Radio3.11×
06VolunteeringPolitics & Society2.72×
07Junge FreiheitNews2.48×
08NatureHome & Garden2.22×
09TagesschauMovies & TV2.08×
10VacationsTravel & Leisure2.01×
11Breaking newsMovies & TV1.99×
12FocusNews1.95×
13TransfermarktSports1.87×
14Roland KaiserMusic & Radio1.86×
15FamilyKids & Family1.71×
16EmailTechnology & Electronics1.59×
17Online newspaperNews1.58×
18KitchenHome & Garden1.56×
19Google MapsInternet & Social Media1.53×
20German languagePolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Radio Zwickau audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Radio Zwickau audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.44×
Community OrientationOPEN1.34×
ExtroversionTHRILL1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Radio Zwickau audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
Sports ActivityPOWER0.85×
Price SensitivityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Radio Zwickau have in Germany?

Radio Zwickau has an estimated audience of 1,191,521 people in Germany, concentrated in Sachsen and Bayern.

02

What is the gender split and age of Radio Zwickau fans?

50.9% of Radio Zwickau fans are female, 49.1% are male, with an average age of 40.2 years.

03

Which brands do Radio Zwickau fans like most?

Radio Zwickau fans show strongest brand affinity for Tagesschau (2.08×), Nature (2.22×), and Dynamo Dresden (3.17×) over the country average.

04

Where do Radio Zwickau fans live in Germany?

Radio Zwickau fans in Germany are most concentrated in Sachsen (reach ~800K), Bayern (reach ~20K), and Thüringen (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Radio Zwickau fans also like?

Beyond Radio Zwickau itself, the audience over-indexes on Nature (2.22×), Dynamo Dresden (3.17×), FC Erzgebirge Aue (5.49×), and Family (1.71×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Radio Zwickau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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