Rascasse Audience Intelligence

Regensburg Audience in Germany

A data profile of the people who buy, follow and care about Regensburg in Germany — modelled from more than twelve digital signal sources. Regensburg has an estimated audience of 1,334,268 people in Germany.

#85among City in Germany#358among POI in Germany#404in Travel & Leisure

The average Regensburg fan in Germany is 38.0 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include SSV Jahn Regensburg, Deutsche Bahn, Oliver Kahn, with strongest over-indexing on SSV Jahn Regensburg (12.25× the country average).

Demographically, the Regensburg audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Regensburg fan in Germany is balanced, around 38.0 years old, with strong Tradition tendencies and a notable affinity for SSV Jahn Regensburg.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Regensburg profile in Germany.

Audience size
1.3M
in Germany
Gender
49.6%♀
50.4% male
Age
38.0
average years
Country rank
#4985
POI in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Regensburg fans

49.6% are female, 50.4% are male, average age 38.0.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Regensburg audience in Germany
MetricValue
Female49.6%
Male50.4%
Average age38.0
Estimated audience size1,334,268
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Regensburg audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4923%
50+15%
Fig. 04

Worldwide distribution

71.6%

of the worldwide Regensburg audience comes from Germany.

Worldwide audience distribution share by country for Regensburg
CountryShare
Germany71.6%
Netherlands4.5%
Hungary3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Regensburg audience in Germany is strongest.

Fig. 05

Top regions by affinity

Regensburg fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1M6.10×
02Baden-Württemberg~200K0.97×
03Hessen~90K0.92×
04Sachsen~50K0.80×
05Thüringen~30K0.80×
06Rheinland-Pfalz~50K0.73×
07Berlin~40K0.69×
08Nordrhein-Westfalen~200K0.67×
09Hamburg~20K0.61×
10Bremen~7K0.61×
11Saarland~10K0.60×
12Niedersachsen~80K0.59×
13Brandenburg~20K0.59×
14Sachsen-Anhalt~20K0.59×
15Schleswig-Holstein~30K0.53×
16Mecklenburg-Vorpommern~10K0.47×
Fig. 06

Affinity by region

Affinity by region — Regensburg, Germany
0.47×1.00×6.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Regensburg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Regensburg audience
#·InterestCategoryAffinity×
01SSV Jahn RegensburgSports12.25×
02Oliver KahnSports4.98×
03Mineral waterFood & Beverages2.48×
041. FC NürnbergSports2.14×
05Felix NeureutherSports2.08×
06Non-alcoholic beverageFood & Beverages2.00×
07OktoberfestTravel & Leisure1.95×
08Ryan GoslingMovies & TV1.90×
09Motor oilCars & Mobility1.88×
10Deutsche BahnCars & Mobility1.86×
11Andy BorgMusic & Radio1.81×
12ThomannShopping1.77×
13Andrea BergMusic & Radio1.75×
143. LigaSports1.72×
15FC Energie CottbusSports1.72×
16TraditionPolitics & Society1.71×
17Efficient energy useTechnology & Electronics1.67×
18Solar energyHome & Garden1.59×
19Social Democratic Party of GermanyPolitics & Society1.58×
20Public transportCars & Mobility1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Regensburg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Regensburg audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.71×
PatriotismCONSERVATISM1.33×
Convenience OrientationPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Regensburg audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.54×
Risk AppetiteTHRILL0.67×
Price SensitivityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Regensburg have in Germany?

Regensburg has an estimated audience of 1,334,268 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Regensburg fans?

49.6% of Regensburg fans are female, 50.4% are male, with an average age of 38.0 years.

03

Which brands do Regensburg fans like most?

Regensburg fans show strongest brand affinity for SSV Jahn Regensburg (12.25×), Deutsche Bahn (1.86×), and Oliver Kahn (4.98×) over the country average.

04

Where do Regensburg fans live in Germany?

Regensburg fans in Germany are most concentrated in Bayern (reach ~1M), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Regensburg fans also like?

Beyond Regensburg itself, the audience over-indexes on Deutsche Bahn (1.86×), Oliver Kahn (4.98×), Efficient energy use (1.67×), and Solar energy (1.59×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Regensburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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