Replay Audience in Germany
Replay has an estimated audience of 327,416 people in Germany. 75.5% are female, 24.5% are male, average age 33.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Camargue, Progressive rock, Intrusion prevention system, CAC 40.
The average Replay fan in Germany is 33.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Camargue, Progressive rock, with strongest over-indexing on Gil Ofarim (3.23× the country average). Demographically, the Replay audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of Replay fans
| Metric | Value |
|---|---|
| Female | 75.5% |
| Male | 24.5% |
| Average age | 33.9 |
| Estimated audience size | 327,416 |
Audience persona
The typical Replay fan in Germany is more female, around 33.9 years old, with strong Creativity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 117,188 | 1.64× |
| Bayern | 63,993 | 1.22× |
| Baden-Württemberg | 42,805 | 0.96× |
| Niedersachsen | 29,923 | 0.94× |
| Hessen | 27,746 | 1.11× |
| Rheinland-Pfalz | 16,076 | 0.98× |
| Berlin | 15,109 | 1.03× |
| Sachsen | 13,192 | 0.82× |
| Hamburg | 12,326 | 1.67× |
| Schleswig-Holstein | 11,116 | 0.95× |
| Brandenburg | 7,861 | 0.77× |
| Sachsen-Anhalt | 6,772 | 0.8× |
| Thüringen | 6,545 | 0.78× |
| Mecklenburg-Vorpommern | 4,596 | 0.74× |
| Bremen | 2,681 | 0.96× |
| Saarland | 2,599 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 3.23× | Music & Radio |
| Camargue | 20× | Travel & Leisure |
| Progressive rock | 1.99× | Music & Radio |
| Intrusion prevention system | 8.3× | Technology & Electronics |
| CAC 40 | 1.71× | Business & Career |
| Bugojno | 16.91× | Travel & Leisure |
| Eforie | 20× | Travel & Leisure |
| Kaffe Fassett | 20× | Arts & Culture |
| Gloria | 4.52× | Music & Radio |
| Bank account | 2.7× | Business & Career |
| Optical Society | 10.27× | Politics & Society |
| Business English | 2.33× | Business & Career |
| Cachorro | 2.94× | Pets & Animals |
| Mothercare | 1.63× | Kids & Family |
| Ludo (board game) | 6.02× | Games |
| Stamp collecting | 4.1× | Home & Garden |
| N'Golo Kanté | 4.13× | Sports |
| Pantsuit | 4.95× | Fashion & Accessoires |
| Corfu (regional unit) | 2.2× | Travel & Leisure |
| Helmond | 16.85× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.21 |
| Design Affinity | PREMIUM | 1.86 |
| Early Adopter Mentality | POWER | 1.78 |
| Sustainability | BALANCE | 1.47 |
| Luxury Orientation | PREMIUM | 1.44 |
| DIY Mentality | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 15.2% |
| United States | 11.0% |
| Brazil | 10.9% |
See Replay audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does Replay have in Germany?
Replay has an estimated audience of 327,416 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Replay fans?
75.5% of Replay fans are female, 24.5% are male, with an average age of 33.9 years.
Which brands do Replay fans like most?
Replay fans show strongest brand affinity for Gil Ofarim (3.23×), Camargue (20×), and Progressive rock (1.99×) over the country average.
Where do Replay fans live in Germany?
Replay fans in Germany are most concentrated in Nordrhein-Westfalen (reach 117,188), Bayern (reach 63,993), and Baden-Württemberg (reach 42,805). These three regions account for the largest share of the active audience.
What other brands do Replay fans also like?
Beyond Replay itself, the audience over-indexes on Camargue (20×), Progressive rock (1.99×), Intrusion prevention system (8.3×), and CAC 40 (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Replay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.