Replay Audience in Germany
Replay has an estimated audience of 327,416 people in Germany. 75.5% are female, 24.5% are male, average age 33.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Oysho, Max Mara, C&A, Drop shipping, Steve Madden.
The average Replay fan in Germany is 33.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Oysho, Max Mara, C&A, with strongest over-indexing on Oysho (15.48× the country average). Demographically, the Replay audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of Replay fans
| Metric | Value |
|---|---|
| Female | 75.5% |
| Male | 24.5% |
| Average age | 33.9 |
| Estimated audience size | 327,416 |
Audience persona
The typical Replay fan in Germany is more female, around 33.9 years old, with strong Creativity tendencies and a notable affinity for Oysho.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 117,188 | 1.64× |
| Bayern | 63,993 | 1.22× |
| Baden-Württemberg | 42,805 | 0.96× |
| Niedersachsen | 29,923 | 0.94× |
| Hessen | 27,746 | 1.11× |
| Rheinland-Pfalz | 16,076 | 0.98× |
| Berlin | 15,109 | 1.03× |
| Sachsen | 13,192 | 0.82× |
| Hamburg | 12,326 | 1.67× |
| Schleswig-Holstein | 11,116 | 0.95× |
| Brandenburg | 7,861 | 0.77× |
| Sachsen-Anhalt | 6,772 | 0.8× |
| Thüringen | 6,545 | 0.78× |
| Mecklenburg-Vorpommern | 4,596 | 0.74× |
| Bremen | 2,681 | 0.96× |
| Saarland | 2,599 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oysho | 15.48× | Fashion & Accessoires |
| Max Mara | 15.15× | Fashion & Accessoires |
| C&A | 6.79× | Shopping |
| Drop shipping | 6.46× | Shopping |
| Steve Madden | 19.31× | Fashion & Accessoires |
| Massimo Dutti | 11.59× | Shopping |
| Gina Tricot | 9.49× | Fashion & Accessoires |
| Outdoor Research | 34.81× | Fashion & Accessoires |
| Social shopping | 10.2× | Shopping |
| Designer clothing | 6.14× | Fashion & Accessoires |
| Escada | 16.91× | Fashion & Accessoires |
| Adventure park | 10.73× | Kids & Family |
| Knitting | 4.61× | Home & Garden |
| Banff National Park | 61.86× | Travel & Leisure |
| S.Oliver | 6.51× | Fashion & Accessoires |
| Jaden Smith | 16.85× | Movies & TV |
| G-Star Raw | 12.89× | Fashion & Accessoires |
| American folk music | 8.97× | Music & Radio |
| Superdry. | 11.11× | Fashion & Accessoires |
| Rick Astley | 20× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.21 |
| Design Affinity | PREMIUM | 1.86 |
| Early Adopter Mentality | POWER | 1.78 |
| Sustainability | BALANCE | 1.47 |
| Luxury Orientation | PREMIUM | 1.44 |
| DIY Mentality | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 15.2% |
| United States | 11.0% |
| Brazil | 10.9% |
See Replay audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does Replay have in Germany?
Replay has an estimated audience of 327,416 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Replay fans?
75.5% of Replay fans are female, 24.5% are male, with an average age of 33.9 years.
Which brands do Replay fans like most?
Replay fans show strongest brand affinity for Oysho (15.48×), Max Mara (15.15×), and C&A (6.79×) over the country average.
Where do Replay fans live in Germany?
Replay fans in Germany are most concentrated in Nordrhein-Westfalen (reach 117,188), Bayern (reach 63,993), and Baden-Württemberg (reach 42,805). These three regions account for the largest share of the active audience.
What other brands do Replay fans also like?
Beyond Replay itself, the audience over-indexes on Max Mara (15.15×), C&A (6.79×), Drop shipping (6.46×), and Steve Madden (19.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Replay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.