Rascasse Audience Intelligence

Rheinische Post Audience in Germany

A data profile of the people who buy, follow and care about Rheinische Post in Germany — modelled from more than twelve digital signal sources. Rheinische Post has an estimated audience of 1,093,894 people in Germany.

#32among Newspaper in Germany#205among Website / Newspaper / Magazine in Germany#69in News

The average Rheinische Post fan in Germany is 43.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Fortuna Düsseldorf, Postbank, Bild, with strongest over-indexing on Fortuna Düsseldorf (5.3× the country average).

Demographically, the Rheinische Post audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rheinische Post fan in Germany is more female, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for Fortuna Düsseldorf.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rheinische Post profile in Germany.

Audience size
1.1M
in Germany
Gender
55.7%♀
44.3% male
Age
43.5
average years
Country rank
#6021
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Rheinische Post

55.7% are female, 44.3% are male, average age 43.5.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Rheinische Post audience in Germany
MetricValue
Female55.7%
Male44.3%
Average age43.5
Estimated audience size1,093,894
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Rheinische Post audience in Germany
Age bracketShare%
16-199%
20-2916%
30-3921%
40-4930%
50+25%
Fig. 04

Worldwide distribution

96.0%

of the worldwide Rheinische Post audience comes from Germany.

Worldwide audience distribution share by country for Rheinische Post
CountryShare
Germany96.0%
Netherlands0.8%
Austria0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rheinische Post audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rheinische Post fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~800K9.07×
02Berlin~40K0.79×
03Rheinland-Pfalz~40K0.77×
04Hessen~60K0.72×
05Hamburg~20K0.66×
06Niedersachsen~60K0.59×
07Bremen~5K0.57×
08Saarland~7K0.55×
09Mecklenburg-Vorpommern~10K0.53×
10Schleswig-Holstein~20K0.50×
11Baden-Württemberg~60K0.41×
12Thüringen~10K0.41×
13Bayern~70K0.40×
14Sachsen~20K0.40×
15Sachsen-Anhalt~10K0.40×
16Brandenburg~10K0.39×
Fig. 06

Affinity by region

Affinity by region — Rheinische Post, Germany
0.39×1.00×9.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rheinische Post audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rheinische Post audience
#·InterestCategoryAffinity×
01Fortuna DüsseldorfSports5.30×
02MSV DuisburgSports3.74×
03Garden centreHome & Garden3.00×
04PostbankBusiness & Career2.79×
05Aral AGCars & Mobility2.25×
06RTL TelevisionMovies & TV2.01×
07Ernsting's familyShopping2.01×
08Let's Dance (German TV series)Movies & TV1.99×
09Breaking newsMovies & TV1.95×
10FC Schalke 04Sports1.93×
11QVCMovies & TV1.91×
12NewspapersLiterature1.82×
13Gute Zeiten, schlechte ZeitenMovies & TV1.81×
14ZDFMovies & TV1.76×
15TchiboShopping1.75×
16BildNews1.60×
17SportschauSports1.60×
18Helene FischerMusic & Radio1.60×
19SparkasseBusiness & Career1.60×
20CHECK24Business & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rheinische Post audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rheinische Post audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.53×
Convenience OrientationPREMIUM1.40×
Need for SecurityCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rheinische Post audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.53×
Pet OwnershipJOY0.62×
MindfulnessBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rheinische Post have in Germany?

Rheinische Post has an estimated audience of 1,093,894 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rheinische Post fans?

55.7% of Rheinische Post fans are female, 44.3% are male, with an average age of 43.5 years.

03

Which brands do Rheinische Post fans like most?

Rheinische Post fans show strongest brand affinity for Fortuna Düsseldorf (5.3×), Postbank (2.79×), and Bild (1.6×) over the country average.

04

Where do Rheinische Post fans live in Germany?

Rheinische Post fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~70K), and Niedersachsen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Rheinische Post fans also like?

Beyond Rheinische Post itself, the audience over-indexes on Postbank (2.79×), Bild (1.6×), Garden centre (3×), and MSV Duisburg (3.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See Rheinische Post audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rheinische Post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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