Rheinische Post Audience in Germany
Rheinische Post has an estimated audience of 1,092,204 people in Germany. 55.7% are female, 44.3% are male, average age 43.5. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Rossmann, Home Office, VfL Wolfsburg, Jack White, Metamorphoses.
The average Rheinische Post fan in Germany is 43.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Rossmann, Home Office, VfL Wolfsburg, with strongest over-indexing on Rossmann (1.7× the country average). Demographically, the Rheinische Post audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Rheinische Post fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 43.5 |
| Estimated audience size | 1,092,204 |
Audience persona
The typical Rheinische Post fan in Germany is more female, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 819,153 | 9.27× |
| Bayern | 63,482 | 0.36× |
| Hessen | 60,461 | 0.73× |
| Baden-Württemberg | 59,668 | 0.4× |
| Niedersachsen | 56,539 | 0.53× |
| Rheinland-Pfalz | 43,453 | 0.79× |
| Berlin | 40,602 | 0.83× |
| Sachsen | 19,514 | 0.36× |
| Schleswig-Holstein | 18,585 | 0.47× |
| Hamburg | 15,689 | 0.64× |
| Brandenburg | 9,155 | 0.27× |
| Mecklenburg-Vorpommern | 6,707 | 0.32× |
| Thüringen | 5,969 | 0.21× |
| Sachsen-Anhalt | 4,925 | 0.17× |
| Saarland | 4,478 | 0.33× |
| Bremen | 2,728 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.7× | Shopping |
| Home Office | 1.77× | Business & Career |
| VfL Wolfsburg | 1.52× | Sports |
| Jack White | 1.63× | Movies & TV |
| Metamorphoses | 1.57× | Literature |
| Ordinary People | 3.32× | Movies & TV |
| Anna Lewandowska | 1.94× | Sports |
| JD Institute of Fashion Technology | 1.83× | Business & Career |
| Johanna Spyri | 2.11× | Literature |
| Urla, İzmir | 1.5× | Travel & Leisure |
| Service desk (ITSM) | 2.4× | |
| ESC Rennes School of Business | 1.56× | Business & Career |
| Chhattisgarh | 1.63× | Travel & Leisure |
| Dona Ivone Lara | 3.92× | Music & Radio |
| Iowa State Fair | 1.54× | |
| A New Earth Eckhart Tolle | 1.58× | Literature |
| Oneida County, New York | 2.24× | |
| Muscatine, Iowa | 1.66× | |
| Bloons Tower Defense Games | 1.78× | Games |
| Syrian opposition | 1.85× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.07 |
| Patriotism | CONSERVATISM | 0.93 |
| Need for Security | CONSERVATISM | 0.93 |
| Price Sensitivity | PREMIUM | 0.85 |
| Healthy Lifestyle | BALANCE | 0.83 |
| DIY Mentality | THRILL | 0.83 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.1% |
| Netherlands | 0.7% |
| Austria | 0.7% |
See Rheinische Post audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Rheinische Post have in Germany?
Rheinische Post has an estimated audience of 1,092,204 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rheinische Post fans?
55.7% of Rheinische Post fans are female, 44.3% are male, with an average age of 43.5 years.
Which brands do Rheinische Post fans like most?
Rheinische Post fans show strongest brand affinity for Rossmann (1.7×), Home Office (1.77×), and VfL Wolfsburg (1.52×) over the country average.
Where do Rheinische Post fans live in Germany?
Rheinische Post fans in Germany are most concentrated in Nordrhein-Westfalen (reach 819,153), Bayern (reach 63,482), and Hessen (reach 60,461). These three regions account for the largest share of the active audience.
What other brands do Rheinische Post fans also like?
Beyond Rheinische Post itself, the audience over-indexes on Home Office (1.77×), VfL Wolfsburg (1.52×), Jack White (1.63×), and Metamorphoses (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rheinische Post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.