Romani language Audience in Germany
Romani language has an estimated audience of 605,412 people in Germany. 42.2% are female, 57.8% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kerala, Justice, Natural rubber, Antoine Griezmann, Baiersbronn.
The average Romani language fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kerala, Justice, Natural rubber, with strongest over-indexing on Kerala (5.25× the country average). Demographically, the Romani language audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Romani language fans
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 38.8 |
| Estimated audience size | 605,412 |
Audience persona
The typical Romani language fan in Germany is more male, around 38.8 years old, with strong Need for Security tendencies and a notable affinity for Kerala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 151,708 | 1.15× |
| Bayern | 115,442 | 1.19× |
| Baden-Württemberg | 102,481 | 1.24× |
| Hessen | 64,218 | 1.39× |
| Niedersachsen | 59,160 | 1.01× |
| Berlin | 41,675 | 1.54× |
| Rheinland-Pfalz | 34,127 | 1.13× |
| Sachsen | 20,312 | 0.68× |
| Schleswig-Holstein | 16,952 | 0.78× |
| Hamburg | 15,002 | 1.1× |
| Brandenburg | 13,621 | 0.73× |
| Thüringen | 11,019 | 0.71× |
| Sachsen-Anhalt | 8,989 | 0.57× |
| Saarland | 6,986 | 0.94× |
| Mecklenburg-Vorpommern | 6,651 | 0.58× |
| Bremen | 6,611 | 1.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kerala | 5.25× | Travel & Leisure |
| Justice | 4.38× | Politics & Society |
| Natural rubber | 2.19× | Cars & Mobility |
| Antoine Griezmann | 5.2× | Sports |
| Baiersbronn | 6.2× | Travel & Leisure |
| Bulk Powders | 9.55× | Health |
| Peugeot 308 | 1.66× | Cars & Mobility |
| Panama | 1.85× | Travel & Leisure |
| I-Witness | 3.54× | Movies & TV |
| International University of Business Agriculture and Technology | 1.58× | Business & Career |
| Yves Klein | 2.17× | Fashion & Accessoires |
| Cadbury World | 1.69× | Travel & Leisure |
| Rhodiola | 1.8× | Health |
| IOL | 2.16× | Pets & Animals |
| Sears | 1.74× | Shopping |
| Sanremo | 1.62× | Travel & Leisure |
| Peschici | 1.89× | Travel & Leisure |
| Brăila | 1.56× | Travel & Leisure |
| CAD/CAM dentistry | 1.87× | Health |
| Quinny | 1.99× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.67 |
| Family Orientation | CONSERVATISM | 1.08 |
| Price Sensitivity | PREMIUM | 1.07 |
| Spirituality | BALANCE | 0.97 |
| Travelling | THRILL | 0.88 |
| Tradition | CONSERVATISM | 0.88 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 25.3% |
| Germany | 19.2% |
| United Kingdom | 17.1% |
See Romani language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
Frequently asked questions
How many fans does Romani language have in Germany?
Romani language has an estimated audience of 605,412 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Romani language fans?
42.2% of Romani language fans are female, 57.8% are male, with an average age of 38.8 years.
Which brands do Romani language fans like most?
Romani language fans show strongest brand affinity for Kerala (5.25×), Justice (4.38×), and Natural rubber (2.19×) over the country average.
Where do Romani language fans live in Germany?
Romani language fans in Germany are most concentrated in Nordrhein-Westfalen (reach 151,708), Bayern (reach 115,442), and Baden-Württemberg (reach 102,481). These three regions account for the largest share of the active audience.
What other brands do Romani language fans also like?
Beyond Romani language itself, the audience over-indexes on Justice (4.38×), Natural rubber (2.19×), Antoine Griezmann (5.2×), and Baiersbronn (6.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Romani language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.