Rascasse Audience Intelligence

Romani language Audience in Germany

A data profile of the people who buy, follow and care about Romani language in Germany — modelled from more than twelve digital signal sources. Romani language has an estimated audience of 605,412 people in Germany.

#36among Language in Germany#4209among Topic in Germany#473in Politics & Society

The average Romani language fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Solar energy, Carrefour, Tottenham Hotspur F.C., with strongest over-indexing on Solar energy (3.9× the country average).

Demographically, the Romani language audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Romani language fan in Germany is more male, around 38.8 years old, with strong Need for Security tendencies and a notable affinity for Solar energy.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Romani language profile in Germany.

Audience size
605K
in Germany
Gender
42.2%♀
57.8% male
Age
38.8
average years
Country rank
#10023
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Romani language fans

42.2% are female, 57.8% are male, average age 38.8.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Romani language audience in Germany
MetricValue
Female42.2%
Male57.8%
Average age38.8
Estimated audience size605,412
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Romani language audience in Germany
Age bracketShare%
16-1913%
20-2923%
30-3926%
40-4927%
50+11%
Fig. 04

Worldwide distribution

19.2%

of the worldwide Romani language audience comes from Germany.

Worldwide audience distribution share by country for Romani language
CountryShare
Italy25.3%
Germany19.2%
United Kingdom17.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Romani language audience in Germany is strongest.

Fig. 05

Top regions by affinity

Romani language fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.44×
02Hessen~60K1.32×
03Bremen~6K1.24×
04Baden-Württemberg~100K1.18×
05Bayern~100K1.15×
06Nordrhein-Westfalen~100K1.09×
07Rheinland-Pfalz~30K1.09×
08Hamburg~10K1.06×
09Saarland~8K1.04×
10Niedersachsen~60K1.00×
11Schleswig-Holstein~20K0.84×
12Thüringen~10K0.83×
13Brandenburg~20K0.81×
14Mecklenburg-Vorpommern~9K0.79×
15Sachsen~20K0.78×
16Sachsen-Anhalt~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Romani language, Germany
0.77×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Romani language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Romani language audience
#·InterestCategoryAffinity×
01FC NantesSports18.14×
02CarrefourShopping10.05×
03Daft PunkMusic & Radio9.25×
04Elvis PresleyMusic & Radio8.04×
05Tottenham Hotspur F.C.Sports5.52×
06Wizz AirTravel & Leisure5.51×
07Health insuranceBusiness & Career4.99×
08Solar energyHome & Garden3.90×
09Artificial nailsBeauty & Wellness3.33×
10Credit cardsBusiness & Career2.68×
11TK MaxxShopping2.61×
12Employment agencyBusiness & Career2.29×
13Deutsche BankBusiness & Career2.27×
14InsuranceBusiness & Career2.24×
15Škoda AutoCars & Mobility2.19×
16RyanairTravel & Leisure2.17×
17Car rentalsCars & Mobility2.08×
18Employment websiteBusiness & Career2.04×
19BankingBusiness & Career1.80×
20EBayShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Romani language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Romani language audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.24×
SpiritualityBALANCE1.47×
Family OrientationCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Romani language audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.34×
Risk AppetiteTHRILL0.54×
DIY MentalityTHRILL0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Romani language have in Germany?

Romani language has an estimated audience of 605,412 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Romani language fans?

42.2% of Romani language fans are female, 57.8% are male, with an average age of 38.8 years.

03

Which brands do Romani language fans like most?

Romani language fans show strongest brand affinity for Solar energy (3.9×), Carrefour (10.05×), and Tottenham Hotspur F.C. (5.52×) over the country average.

04

Where do Romani language fans live in Germany?

Romani language fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Romani language fans also like?

Beyond Romani language itself, the audience over-indexes on Carrefour (10.05×), Tottenham Hotspur F.C. (5.52×), TK Maxx (2.61×), and FC Nantes (18.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in Germany

See Romani language audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Romani language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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