Romano Schmid Audience in Germany

Romano Schmid logo

Romano Schmid has an estimated audience of 236,327 people in Germany. 33.0% are female, 67.0% are male, average age 35.6. Top regions: Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Bully (2011 film), Litter box, Progressive rock, Buddy – The Buddy Holly Story, Gil Ofarim.

The average Romano Schmid fan in Germany is 35.6 years old, more male, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Bully (2011 film), Litter box, Progressive rock, with strongest over-indexing on Bully (2011 film) (38.48× the country average). Demographically, the Romano Schmid audience skews more male with an average age of 35.6, and over-indexes on personality traits such as LGBTQ+ Identity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Soccer

Demographics of Romano Schmid fans

Demographic split for Romano Schmid audience in Germany
MetricValue
Female33.0%
Male67.0%
Average age35.6
Estimated audience size236,327

Audience persona

The typical Romano Schmid fan in Germany is more male, around 35.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bully (2011 film).

Top regions in Germany

Top regions ranked by reach for Romano Schmid in Germany
RegionReachAffinity
Niedersachsen41,2751.79×
Nordrhein-Westfalen27,7930.54×
Bayern18,0600.47×
Baden-Württemberg15,4000.48×
Bremen14,7817.3×
Hessen8,3360.46×
Hamburg5,9741.12×
Berlin5,4050.51×
Schleswig-Holstein5,1470.61×
Rheinland-Pfalz4,6450.39×
Sachsen4,6210.4×
Brandenburg3,1870.43×
Sachsen-Anhalt2,5510.42×
Thüringen2,3030.38×
Mecklenburg-Vorpommern1,8380.41×
Saarland8650.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Romano Schmid audience
BrandAffinityCategory
Bully (2011 film)38.48×Movies & TV
Litter box2.37×Pets & Animals
Progressive rock2.62×Music & Radio
Buddy – The Buddy Holly Story6.84×Music & Radio
Gil Ofarim1.65×Music & Radio
VfL Wolfsburg1.8×Sports
Emperor Entertainment Group3.9×Business & Career
Private Jets7.02×Cars & Mobility
Urban Outfitters1.53×Shopping
Handmade Gifts1.89×Kids & Family
Hebe4.06×Home & Garden
Cosenza Calcio13.19×Sports
Pro-Ject5.18×Music & Radio
Lev Yashin7.78×Sports
Matala, Crete7.21×Travel & Leisure
Alaska2.64×Travel & Leisure
Snow White (Fables)1.67×Literature
Google Analytics1.81×Internet & Social Media
Graham Greene3.09×Literature
Graham Greene (actor)2.6×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Romano Schmid audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.23
SpiritualityBALANCE1.16
PatriotismCONSERVATISM1.13
Social Media UsageJOY1.1
Early Adopter MentalityPOWER1.1
Risk AppetiteTHRILL1.08

Worldwide distribution

Worldwide audience distribution share by country for Romano Schmid
CountryShare
Germany59.5%
Austria16.3%
United Kingdom7.1%

See Romano Schmid audiences in other countries

More Soccer audiences in Germany

Frequently asked questions

How many fans does Romano Schmid have in Germany?

Romano Schmid has an estimated audience of 236,327 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.

What is the gender split and age of Romano Schmid fans?

33.0% of Romano Schmid fans are female, 67.0% are male, with an average age of 35.6 years.

Which brands do Romano Schmid fans like most?

Romano Schmid fans show strongest brand affinity for Bully (2011 film) (38.48×), Litter box (2.37×), and Progressive rock (2.62×) over the country average.

Where do Romano Schmid fans live in Germany?

Romano Schmid fans in Germany are most concentrated in Niedersachsen (reach 41,275), Nordrhein-Westfalen (reach 27,793), and Bayern (reach 18,060). These three regions account for the largest share of the active audience.

What other brands do Romano Schmid fans also like?

Beyond Romano Schmid itself, the audience over-indexes on Litter box (2.37×), Progressive rock (2.62×), Buddy – The Buddy Holly Story (6.84×), and Gil Ofarim (1.65×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Romano Schmid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.