Rügen Audience in Germany
Rügen has an estimated audience of 902,263 people in Germany. 58.9% are female, 41.1% are male, average age 43.5. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Obi (store), Western Union, Tagesschau, QVC, Wetter.com.
The average Rügen fan in Germany is 43.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Obi (store), Western Union, Tagesschau, with strongest over-indexing on Obi (store) (2.24× the country average). Demographically, the Rügen audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Rügen fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 43.5 |
| Estimated audience size | 902,263 |
Audience persona
The typical Rügen fan in Germany is more female, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for Obi (store).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 140,300 | 0.71× |
| Niedersachsen | 81,793 | 0.93× |
| Bayern | 77,892 | 0.54× |
| Mecklenburg-Vorpommern | 77,606 | 4.51× |
| Baden-Württemberg | 62,537 | 0.51× |
| Berlin | 43,003 | 1.07× |
| Hessen | 40,601 | 0.59× |
| Sachsen | 38,507 | 0.87× |
| Schleswig-Holstein | 35,172 | 1.09× |
| Brandenburg | 27,816 | 0.99× |
| Rheinland-Pfalz | 22,959 | 0.51× |
| Hamburg | 20,411 | 1× |
| Sachsen-Anhalt | 17,954 | 0.77× |
| Thüringen | 17,910 | 0.78× |
| Bremen | 5,828 | 0.76× |
| Saarland | 4,302 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Obi (store) | 2.24× | Shopping |
| Western Union | 4.23× | Business & Career |
| Tagesschau | 1.88× | Movies & TV |
| QVC | 2.85× | Movies & TV |
| Wetter.com | 2.04× | Home & Garden |
| Kelly Osbourne | 5.65× | Music & Radio |
| Dynamo Dresden | 2.56× | Sports |
| Netto Marken-Discount | 1.76× | Shopping |
| Hardware store | 2.53× | Home & Garden |
| Schlager music | 2.3× | Music & Radio |
| REWE | 1.6× | Shopping |
| Helene Fischer | 2.08× | Music & Radio |
| Markus Lanz | 2.56× | Movies & TV |
| Satire | 3.07× | Literature |
| Thomas Gottschalk | 2.38× | Movies & TV |
| Hygiene | 2.23× | Beauty & Wellness |
| Tchibo | 2.12× | Shopping |
| Ernsting's family | 2.53× | Shopping |
| Allgäu | 3.96× | Travel & Leisure |
| North Rhine-Westphalia | 1.76× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.56 |
| Design Affinity | PREMIUM | 1.55 |
| DIY Mentality | THRILL | 1.43 |
| Pet Ownership | JOY | 1.31 |
| Community Orientation | OPEN | 1.27 |
| Family Orientation | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 68.7% |
| United States | 7.7% |
| Switzerland | 7.5% |
See Rügen audiences in other countries
More Island audiences in Germany
Frequently asked questions
How many fans does Rügen have in Germany?
Rügen has an estimated audience of 902,263 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Rügen fans?
58.9% of Rügen fans are female, 41.1% are male, with an average age of 43.5 years.
Which brands do Rügen fans like most?
Rügen fans show strongest brand affinity for Obi (store) (2.24×), Western Union (4.23×), and Tagesschau (1.88×) over the country average.
Where do Rügen fans live in Germany?
Rügen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 140,300), Niedersachsen (reach 81,793), and Bayern (reach 77,892). These three regions account for the largest share of the active audience.
What other brands do Rügen fans also like?
Beyond Rügen itself, the audience over-indexes on Western Union (4.23×), Tagesschau (1.88×), QVC (2.85×), and Wetter.com (2.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rügen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.