Rügen Audience in Germany
A data profile of the people who buy, follow and care about Rügen in Germany — modelled from more than twelve digital signal sources. Rügen has an estimated audience of 902,263 people in Germany.
The average Rügen fan in Germany is 43.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Mecklenburg-Vorpommern.
Top brand affinities include Obi (store), QVC, Müller (company), with strongest over-indexing on Obi (store) (2.09× the country average).
Demographically, the Rügen audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Rügen fan in Germany is more female, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for Obi (store).
At a glance
The key figures that characterise the Rügen profile in Germany.
Search interest · 12-month trend
Demographics of Rügen fans
58.9% are female, 41.1% are male, average age 43.5.
Gender split
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 43.5 |
| Estimated audience size | 902,263 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 30% | |
| 50+ | 24% |
Worldwide distribution
of the worldwide Rügen audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 68.2% |
| Switzerland | 8.0% |
| United States | 7.6% |
Geography
Where the Rügen audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~80K | 4.65× | |
| 02 | Schleswig-Holstein | ~40K | 1.08× | |
| 03 | Berlin | ~40K | 1.02× | |
| 04 | Hamburg | ~20K | 0.99× | |
| 05 | Brandenburg | ~30K | 0.98× | |
| 06 | Niedersachsen | ~80K | 0.92× | |
| 07 | Sachsen | ~40K | 0.86× | |
| 08 | Thüringen | ~20K | 0.79× | |
| 09 | Sachsen-Anhalt | ~20K | 0.78× | |
| 10 | Bremen | ~6K | 0.78× | |
| 11 | Nordrhein-Westfalen | ~100K | 0.69× | |
| 12 | Hessen | ~40K | 0.58× | |
| 13 | Bayern | ~80K | 0.52× | |
| 14 | Rheinland-Pfalz | ~20K | 0.51× | |
| 15 | Baden-Württemberg | ~60K | 0.50× | |
| 16 | Saarland | ~5K | 0.44× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Rügen audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Five Guys | Food & Beverages | 6.13× | ||
| 02 | Kelly Osbourne | Music & Radio | 5.04× | ||
| 03 | Michael Patrick Kelly | Music & Radio | 4.72× | ||
| 04 | Nordsee | Food & Beverages | 4.64× | ||
| 05 | Andy Borg | Music & Radio | 3.95× | ||
| 06 | Junge Freiheit | News | 3.48× | ||
| 07 | QVC | Movies & TV | 3.33× | ||
| 08 | Udo Lindenberg | Music & Radio | 3.18× | ||
| 09 | Garden furniture | Home & Garden | 3.13× | ||
| 10 | Ornamental plant | Home & Garden | 2.93× | ||
| 11 | Garden centre | Home & Garden | 2.88× | ||
| 12 | Hardware store | Home & Garden | 2.84× | ||
| 13 | Dynamo Dresden | Sports | 2.81× | ||
| 14 | Schlager music | Music & Radio | 2.29× | ||
| 15 | Müller (company) | Food & Beverages | 2.20× | ||
| 16 | Helene Fischer | Music & Radio | 2.20× | ||
| 17 | Obi (store) | Shopping | 2.09× | ||
| 18 | Netto Marken-Discount | Shopping | 1.81× | ||
| 19 | Tagesschau | Movies & TV | 1.68× | ||
| 20 | Nature | Home & Garden | 1.63× |
Personality of the Rügen audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.00× | |
| Convenience Orientation | PREMIUM | 1.51× | |
| DIY Mentality | THRILL | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.76× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Luxury Orientation | PREMIUM | 0.79× |
Frequently asked questions
How many fans does Rügen have in Germany?
Rügen has an estimated audience of 902,263 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Rügen fans?
58.9% of Rügen fans are female, 41.1% are male, with an average age of 43.5 years.
Which brands do Rügen fans like most?
Rügen fans show strongest brand affinity for Obi (store) (2.09×), QVC (3.33×), and Müller (company) (2.2×) over the country average.
Where do Rügen fans live in Germany?
Rügen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Niedersachsen (reach ~80K), and Mecklenburg-Vorpommern (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Rügen fans also like?
Beyond Rügen itself, the audience over-indexes on QVC (3.33×), Müller (company) (2.2×), Dynamo Dresden (2.81×), and Tagesschau (1.68×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Island audiences in Germany
See Rügen audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rügen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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