Rascasse Audience Intelligence

Schön Klinik Target Market in Germany

A data profile of the people who buy, follow and care about Schön Klinik in Germany — modelled from more than twelve digital signal sources. Schön Klinik has an estimated audience of 305,414 people in Germany.

#2among Health care in Germany#2184among Brand in Germany#489in Health

The average Schön Klinik fan in Germany is 41.0 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Schleswig-Holstein.

Top brand affinities include Tagesschau, Nature, Netto Marken-Discount, with strongest over-indexing on Tagesschau (2.08× the country average).

Demographically, the Schön Klinik audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Schön Klinik fan in Germany is more female, around 41.0 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Health · Type: Brand · Subtype: Health care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Schön Klinik profile in Germany.

Audience size
305K
in Germany
Gender
57.9%♀
42.1% male
Age
41.0
average years
Country rank
#17088
Brand in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Schön Klinik

57.9% are female, 42.1% are male, average age 41.0.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Schön Klinik audience in Germany
MetricValue
Female57.9%
Male42.1%
Average age41.0
Estimated audience size305,414
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Schön Klinik audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3921%
40-4924%
50+22%
Fig. 04

Worldwide distribution

92.9%

of the worldwide Schön Klinik audience comes from Germany.

Worldwide audience distribution share by country for Schön Klinik
CountryShare
Germany92.9%
Austria1.8%
China1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Schön Klinik audience in Germany is strongest.

Fig. 05

Top regions by affinity

Schön Klinik customers by region in Germany
#RegionReachAffinity×
01Schleswig-Holstein~40K3.70×
02Hamburg~20K2.77×
03Bayern~90K1.97×
04Hessen~20K0.87×
05Nordrhein-Westfalen~50K0.78×
06Niedersachsen~20K0.78×
07Bremen~2K0.73×
08Rheinland-Pfalz~10K0.72×
09Baden-Württemberg~30K0.65×
10Saarland~2K0.63×
11Mecklenburg-Vorpommern~3K0.58×
12Berlin~7K0.55×
13Thüringen~4K0.52×
14Brandenburg~4K0.48×
15Sachsen~7K0.47×
16Sachsen-Anhalt~4K0.47×
Fig. 06

Affinity by region

Affinity by region — Schön Klinik, Germany
0.47×1.00×3.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Schön Klinik audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Schön Klinik audience
#·InterestCategoryAffinity×
01General practitionerHealth7.72×
02NeurologyBusiness & Career6.77×
03VolunteeringPolitics & Society2.64×
04Self-confidenceHealth2.52×
05PillowHome & Garden2.45×
06BiologyHealth2.15×
07FocusNews2.12×
08TagesschauMovies & TV2.08×
09EssoCars & Mobility2.04×
10MedicineBusiness & Career1.93×
11NatureHome & Garden1.72×
12Netto Marken-DiscountShopping1.71×
13Health careBusiness & Career1.69×
14DessertsFood & Beverages1.66×
15StuttgartTravel & Leisure1.64×
16VacationsTravel & Leisure1.61×
17WhatsAppInternet & Social Media1.59×
18TattoosFashion & Accessoires1.59×
19KitchenHome & Garden1.58×
20KauflandShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Schön Klinik audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Schön Klinik audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.51×
SpiritualityBALANCE1.46×
Healthy LifestyleBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Schön Klinik audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.83×
Price SensitivityPREMIUM0.86×
Sports ActivityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Schön Klinik's target market in Germany?

Schön Klinik's target market in Germany covers an estimated 305,414 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Schön Klinik customers?

57.9% of the Schön Klinik audience are female, 42.1% are male, with an average age of 41.0 years.

03

Which brands do Schön Klinik fans like most?

Schön Klinik fans show strongest brand affinity for Tagesschau (2.08×), Nature (1.72×), and Netto Marken-Discount (1.71×) over the country average.

04

Where do Schön Klinik fans live in Germany?

Schön Klinik fans in Germany are most concentrated in Bayern (reach ~90K), Nordrhein-Westfalen (reach ~50K), and Schleswig-Holstein (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Schön Klinik fans also like?

Beyond Schön Klinik itself, the audience over-indexes on Nature (1.72×), Netto Marken-Discount (1.71×), Volunteering (2.64×), and Neurology (6.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health care audiences in Germany

See Schön Klinik audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Schön Klinik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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