Schön Klinik Audience in Germany
Schön Klinik has an estimated audience of 306,052 people in Germany. 56.8% are female, 43.2% are male, average age 40.8. Top regions: Bayern, Nordrhein-Westfalen, Schleswig-Holstein. Top brand affinities: Kieser Training, Hakkasan, Stradivarius, ICF International, Škoda Kodiaq.
The average Schön Klinik fan in Germany is 40.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Schleswig-Holstein. Top brand affinities include Kieser Training, Hakkasan, Stradivarius, with strongest over-indexing on Kieser Training (7.08× the country average). Demographically, the Schön Klinik audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand · Subtype: Health care
Demographics of Schön Klinik fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 40.8 |
| Estimated audience size | 306,052 |
Audience persona
The typical Schön Klinik fan in Germany is more female, around 40.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Kieser Training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 92,006 | 1.87× |
| Nordrhein-Westfalen | 51,326 | 0.77× |
| Schleswig-Holstein | 43,934 | 4× |
| Baden-Württemberg | 26,443 | 0.63× |
| Niedersachsen | 23,089 | 0.78× |
| Hessen | 19,995 | 0.86× |
| Hamburg | 18,661 | 2.7× |
| Rheinland-Pfalz | 10,398 | 0.68× |
| Berlin | 7,249 | 0.53× |
| Sachsen | 6,415 | 0.43× |
| Brandenburg | 3,745 | 0.39× |
| Thüringen | 3,133 | 0.4× |
| Sachsen-Anhalt | 2,847 | 0.36× |
| Mecklenburg-Vorpommern | 2,804 | 0.48× |
| Saarland | 1,893 | 0.5× |
| Bremen | 1,638 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kieser Training | 7.08× | Sports |
| Hakkasan | 37.8× | Food & Beverages |
| Stradivarius | 1.79× | Shopping |
| ICF International | 22.51× | Business & Career |
| Škoda Kodiaq | 1.58× | Cars & Mobility |
| Fast Five | 3.65× | Movies & TV |
| Home Delivery | 1.91× | Food & Beverages |
| Kendra Scott | 8.55× | Fashion & Accessoires |
| Haute-Saône | 27.96× | Travel & Leisure |
| Volvo V60 | 2.67× | Cars & Mobility |
| Esra Erol | 3.09× | Movies & TV |
| Video izle | 1.78× | |
| Corfu (regional unit) | 1.67× | Travel & Leisure |
| Journey to the West (2011 TV series) | 7.62× | Movies & TV |
| Theocracy | 4.69× | Music & Radio |
| Knoll (company) | 3.65× | Home & Garden |
| Craiova | 3.27× | Travel & Leisure |
| Zagreb | 1.66× | Travel & Leisure |
| Preacher (comics) | 2.78× | Literature |
| Brunello Cucinelli | 1.72× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.27 |
| Indulgence | JOY | 1.23 |
| Tradition | CONSERVATISM | 1.16 |
| Family Orientation | CONSERVATISM | 1.16 |
| Sports Activity | POWER | 1.14 |
| Pet Ownership | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.1% |
| Austria | 2.0% |
| China | 1.1% |
See Schön Klinik audiences in other countries
More Health care audiences in Germany
- Klinikum Stuttgart (650,370)
- Asklepios Kliniken (192,641)
- Sana Kliniken (138,181)
- Mölnlycke (35,685)
- Molina Healthcare (5,833)
Frequently asked questions
How many fans does Schön Klinik have in Germany?
Schön Klinik has an estimated audience of 306,052 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Schön Klinik fans?
56.8% of Schön Klinik fans are female, 43.2% are male, with an average age of 40.8 years.
Which brands do Schön Klinik fans like most?
Schön Klinik fans show strongest brand affinity for Kieser Training (7.08×), Hakkasan (37.8×), and Stradivarius (1.79×) over the country average.
Where do Schön Klinik fans live in Germany?
Schön Klinik fans in Germany are most concentrated in Bayern (reach 92,006), Nordrhein-Westfalen (reach 51,326), and Schleswig-Holstein (reach 43,934). These three regions account for the largest share of the active audience.
What other brands do Schön Klinik fans also like?
Beyond Schön Klinik itself, the audience over-indexes on Hakkasan (37.8×), Stradivarius (1.79×), ICF International (22.51×), and Škoda Kodiaq (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schön Klinik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.