A data profile of the people who buy, follow and care about Sinupret in Germany — modelled from more than twelve digital signal sources. Sinupret has an estimated audience of 1,661,028 people in Germany.
Sinupret has an estimated audience of 1,661,028 people in Germany. 68.2% are female, 31.8% are male, average age 42.6. Top brand affinities: Tagesschau, Pharmacy, Nature, Family, Volunteering.
Top brand affinities include Tagesschau, Pharmacy, Nature, with strongest over-indexing on Tagesschau (2.13× the country average).
Demographically, the Sinupret audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Tradition, Healthy Lifestyle.
The typical Sinupret fan in Germany is more female, around 42.6 years old, with strong Tradition tendencies and a notable affinity for Tagesschau.
The key figures that characterise the Sinupret profile in Germany.
68.2% are female, 31.8% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 42.6 |
| Estimated audience size | 1,661,028 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Sinupret audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 90.6% |
| United States | 4.6% |
| United Kingdom | 2.3% |
The strongest cross-interests of the Sinupret audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cough | Health | 12.05× | ||
| 02 | Molecular biology | Health | 8.27× | ||
| 03 | General practitioner | Health | 8.00× | ||
| 04 | Pharmacy | Business & Career | 4.35× | ||
| 05 | Preventive healthcare | Health | 3.23× | ||
| 06 | Volunteering | Politics & Society | 2.76× | ||
| 07 | Focus | News | 2.46× | ||
| 08 | Biology | Health | 2.42× | ||
| 09 | Wetter.com | Home & Garden | 2.39× | ||
| 10 | Hugendubel | Shopping | 2.27× | ||
| 11 | Tagesschau | Movies & TV | 2.13× | ||
| 12 | Medicine | Business & Career | 2.11× | ||
| 13 | Nature | Home & Garden | 2.09× | ||
| 14 | Vacations | Travel & Leisure | 1.86× | ||
| 15 | Netto Marken-Discount | Shopping | 1.74× | ||
| 16 | Politics | Politics & Society | 1.73× | ||
| 17 | Müller (company) | Food & Beverages | 1.72× | ||
| 18 | Family | Kids & Family | 1.70× | ||
| 19 | Breaking news | Movies & TV | 1.69× | ||
| 20 | Rossmann | Shopping | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.64× | |
| Healthy Lifestyle | BALANCE | 1.63× | |
| Need for Security | CONSERVATISM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Risk Appetite | THRILL | 0.87× | |
| Sports Activity | POWER | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Sinupret. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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