Rascasse Audience Intelligence

Sky Television (New Zealand) Audience in Germany

Name: Sky Television (New Zealand) — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Sky Television (New Zealand) in Germany — modelled from more than twelve digital signal sources. Sky Television (New Zealand) has an estimated audience of 782,144 people in Germany.

#68among TV Channel in Germany #1072in Movies & TV

The average Sky Television (New Zealand) fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sportschau, SV Werder Bremen, FIFA World Cup, with strongest over-indexing on Sportschau (4.13× the country average).

Demographically, the Sky Television (New Zealand) audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sky Television (New Zealand) fan in Germany is more male, around 36.5 years old, with strong Spirituality tendencies and a notable affinity for Sportschau.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sky Television (New Zealand) profile in Germany.

Audience size

782K

in Germany

Gender

15.6%♀

84.4% male

Age

36.5

average years

Country rank

#8045

TV Channel in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Audience demographics of Sky Television (New Zealand)

15.6% are female, 84.4% are male, average age 36.5.

Fig. 02

Gender split

15.6%

Female

84.4%

Male

Demographic split for Sky Television (New Zealand) audience in Germany
Metric	Value
Female	15.6%
Male	84.4%
Average age	36.5
Estimated audience size	782,144

Fig. 03

Age distribution

Age distribution of the Sky Television (New Zealand) audience in Germany
Age bracket	Share	%
16-19		21%
20-29		26%
30-39		21%
40-49		20%
50+		12%

Fig. 04

Worldwide distribution

22.9%

of the worldwide Sky Television (New Zealand) audience comes from Germany.

Worldwide audience distribution share by country for Sky Television (New Zealand)
Country	Share
Germany	22.9%
New Zealand	22.9%
United Kingdom	13.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sky Television (New Zealand) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sky Television (New Zealand) fans by region: top regions in Germany
#	Region	Reach	×
01	Schleswig-Holstein	~30K	1.23×
02	Hessen	~70K	1.19×
03	Hamburg	~20K	1.19×
04	Berlin	~40K	1.11×
05	Nordrhein-Westfalen	~200K	1.04×
06	Bayern	~100K	1.03×
07	Baden-Württemberg	~100K	1.02×
08	Rheinland-Pfalz	~40K	1.00×
09	Mecklenburg-Vorpommern	~10K	1.00×
10	Niedersachsen	~70K	0.96×
11	Saarland	~9K	0.94×
12	Bremen	~6K	0.94×
13	Brandenburg	~20K	0.91×
14	Sachsen-Anhalt	~20K	0.90×
15	Sachsen	~30K	0.89×
16	Thüringen	~20K	0.82×

Affinity by region — Sky Television (New Zealand), Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sky Television (New Zealand) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sky Television (New Zealand) audience
#	Interest	Category	×
01	Sky Sport News HD	Movies & TV	7.33×
02	Leon Goretzka	Sports	6.14×
03	11 Freunde	Sports	5.22×
04	Jürgen Klopp	Sports	5.13×
05	Pay television	Movies & TV	5.00×
06	MSV Duisburg	Sports	4.42×
07	Bwin	Games	4.20×
08	Sportschau	Sports	4.13×
09	Tipico	Games	4.02×
10	SV Werder Bremen	Sports	3.77×
11	Paris Saint-Germain	Sports	3.75×
12	FC Schalke 04	Sports	3.67×
13	EA Sports FC	Games	3.34×
14	Dynamo Dresden	Sports	3.23×
15	Manuel Neuer	Sports	3.18×
16	Hamburger SV	Sports	2.90×
17	UEFA Champions League	Sports	2.27×
18	Bundesliga	Sports	2.20×
19	FIFA World Cup	Sports	2.19×
20	Real Madrid C.F.	Sports	2.14×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sky Television (New Zealand) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Sky Television (New Zealand) audience · What stands out
Trait	Cluster	Score
Spirituality	BALANCE	1.62×
Patriotism	CONSERVATISM	1.33×
Convenience Orientation	PREMIUM	1.19×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Sky Television (New Zealand) audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.43×
Family Orientation	CONSERVATISM	0.45×
Design Affinity	PREMIUM	0.47×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Sky Television (New Zealand) have in Germany?

Sky Television (New Zealand) has an estimated audience of 782,144 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Sky Television (New Zealand) fans?

15.6% of Sky Television (New Zealand) fans are female, 84.4% are male, with an average age of 36.5 years.

Which brands do Sky Television (New Zealand) fans like most?

Sky Television (New Zealand) fans show strongest brand affinity for Sportschau (4.13×), SV Werder Bremen (3.77×), and FIFA World Cup (2.19×) over the country average.

Where do Sky Television (New Zealand) fans live in Germany?

Sky Television (New Zealand) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Sky Television (New Zealand) fans also like?

Beyond Sky Television (New Zealand) itself, the audience over-indexes on SV Werder Bremen (3.77×), FIFA World Cup (2.19×), Tipico (4.02×), and Pay television (5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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RTL Television (8,180,805)

See Sky Television (New Zealand) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sky Television (New Zealand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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