Sky Television (New Zealand) Audience in Germany
Sky Television (New Zealand) has an estimated audience of 783,214 people in Germany. 15.6% are female, 84.4% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Litter box, Progressive rock, Hebe, Graham Greene (actor), Caprivi Strip.
The average Sky Television (New Zealand) fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Litter box, Progressive rock, Hebe, with strongest over-indexing on Litter box (3.91× the country average). Demographically, the Sky Television (New Zealand) audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Sky Television (New Zealand) fans
| Metric | Value |
|---|---|
| Female | 15.6% |
| Male | 84.4% |
| Average age | 36.5 |
| Estimated audience size | 783,214 |
Audience persona
The typical Sky Television (New Zealand) fan in Germany is more male, around 36.5 years old, with strong Spirituality tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 184,525 | 1.08× |
| Bayern | 135,977 | 1.08× |
| Baden-Württemberg | 112,912 | 1.06× |
| Hessen | 74,325 | 1.25× |
| Niedersachsen | 74,126 | 0.97× |
| Berlin | 40,947 | 1.17× |
| Rheinland-Pfalz | 38,902 | 0.99× |
| Schleswig-Holstein | 35,693 | 1.27× |
| Sachsen | 33,637 | 0.88× |
| Hamburg | 21,787 | 1.23× |
| Brandenburg | 21,253 | 0.87× |
| Sachsen-Anhalt | 16,196 | 0.8× |
| Mecklenburg-Vorpommern | 14,395 | 0.96× |
| Thüringen | 14,219 | 0.71× |
| Saarland | 8,198 | 0.85× |
| Bremen | 5,559 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 3.91× | Pets & Animals |
| Progressive rock | 4.27× | Music & Radio |
| Hebe | 3.51× | Home & Garden |
| Graham Greene (actor) | 2.91× | |
| Caprivi Strip | 5.05× | |
| Mackenzie Foy | 2.55× | Fashion & Accessoires |
| Kerala | 1.88× | Travel & Leisure |
| Oliver Kahn | 1.58× | Sports |
| The Ocean Race | 3.76× | Sports |
| Mohamed Salah | 1.56× | Sports |
| Graham Greene | 1.77× | Literature |
| Lev Yashin | 3.7× | Sports |
| Catania | 3.11× | Travel & Leisure |
| Davos | 2.27× | Travel & Leisure |
| Dzień Dobry TVN | 3.81× | Movies & TV |
| Yoga Journal | 3.78× | Sports |
| Rhodiola | 2.97× | Health |
| Dental hygienist | 1.86× | Health |
| Kompas TV | 3.92× | Movies & TV |
| Filmweb | 2.69× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.95 |
| Patriotism | CONSERVATISM | 1.21 |
| Convenience Orientation | PREMIUM | 1.2 |
| Sustainability | BALANCE | 0.99 |
| Sports Activity | POWER | 0.98 |
| Need for Security | CONSERVATISM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 23.1% |
| New Zealand | 23.0% |
| United Kingdom | 13.5% |
See Sky Television (New Zealand) audiences in other countries
- Sky Television (New Zealand) — United States
- Sky Television (New Zealand) — United Kingdom
- Sky Television (New Zealand) — France
- Sky Television (New Zealand) — Italy
- Sky Television (New Zealand) — Spain
- Sky Television (New Zealand) — Brazil
- Sky Television (New Zealand) — Japan
- Sky Television (New Zealand) — South Korea
- Sky Television (New Zealand) — India
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Sky Television (New Zealand) have in Germany?
Sky Television (New Zealand) has an estimated audience of 783,214 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sky Television (New Zealand) fans?
15.6% of Sky Television (New Zealand) fans are female, 84.4% are male, with an average age of 36.5 years.
Which brands do Sky Television (New Zealand) fans like most?
Sky Television (New Zealand) fans show strongest brand affinity for Litter box (3.91×), Progressive rock (4.27×), and Hebe (3.51×) over the country average.
Where do Sky Television (New Zealand) fans live in Germany?
Sky Television (New Zealand) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 184,525), Bayern (reach 135,977), and Baden-Württemberg (reach 112,912). These three regions account for the largest share of the active audience.
What other brands do Sky Television (New Zealand) fans also like?
Beyond Sky Television (New Zealand) itself, the audience over-indexes on Progressive rock (4.27×), Hebe (3.51×), Graham Greene (actor) (2.91×), and Caprivi Strip (5.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sky Television (New Zealand). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.