A data profile of the people who buy, follow and care about Slaughterhouse in Germany — modelled from more than twelve digital signal sources. Slaughterhouse has an estimated audience of 552,210 people in Germany.
The average Slaughterhouse fan in Germany is 43.1 years old, balanced, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.
Top brand affinities include Water filter, Water pollution, John Deere, with strongest over-indexing on Water filter (20× the country average).
Demographically, the Slaughterhouse audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Healthy Lifestyle, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Slaughterhouse fan in Germany is balanced, around 43.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Water filter.
The key figures that characterise the Slaughterhouse profile in Germany.
49.7% are female, 50.3% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 43.1 |
| Estimated audience size | 552,210 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 25% |
of the worldwide Slaughterhouse audience comes from Germany.
| Country | Share |
|---|---|
| Argentina | 17.6% |
| United States | 16.8% |
| Italy | 10.4% |
Where the Slaughterhouse audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~100K | 2.07× | |
| 02 | Bremen | ~8K | 1.81× | |
| 03 | Bayern | ~100K | 1.26× | |
| 04 | Hessen | ~50K | 1.20× | |
| 05 | Nordrhein-Westfalen | ~100K | 1.07× | |
| 06 | Brandenburg | ~10K | 0.93× | |
| 07 | Thüringen | ~10K | 0.93× | |
| 08 | Berlin | ~20K | 0.92× | |
| 09 | Rheinland-Pfalz | ~20K | 0.91× | |
| 10 | Niedersachsen | ~40K | 0.87× | |
| 11 | Sachsen-Anhalt | ~10K | 0.87× | |
| 12 | Schleswig-Holstein | ~10K | 0.79× | |
| 13 | Sachsen | ~20K | 0.78× | |
| 14 | Saarland | ~5K | 0.77× | |
| 15 | Hamburg | ~8K | 0.72× | |
| 16 | Mecklenburg-Vorpommern | ~6K | 0.65× |
The strongest cross-interests of the Slaughterhouse audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eni | Cars & Mobility | 23.87× | ||
| 02 | Water filter | Food & Beverages | 20.00× | ||
| 03 | Water pollution | Politics & Society | 20.00× | ||
| 04 | Arda Turan | Sports | 18.19× | ||
| 05 | Kia Optima | Cars & Mobility | 14.48× | ||
| 06 | Water purification | Food & Beverages | 13.96× | ||
| 07 | Krefeld Pinguine | Sports | 11.46× | ||
| 08 | John Deere | Cars & Mobility | 10.60× | ||
| 09 | Subcompact car | Cars & Mobility | 6.46× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 5.83× | ||
| 11 | Fertilizer | Home & Garden | 5.49× | ||
| 12 | Süper Lig | Sports | 5.31× | ||
| 13 | Trabzonspor | Sports | 4.35× | ||
| 14 | Family car | Cars & Mobility | 3.57× | ||
| 15 | Tour de France | Sports | 3.52× | ||
| 16 | Müller (company) | Food & Beverages | 2.48× | ||
| 17 | Tagesschau | Movies & TV | 2.31× | ||
| 18 | Ryanair | Travel & Leisure | 2.28× | ||
| 19 | Netto Marken-Discount | Shopping | 2.21× | ||
| 20 | Pets | Pets & Animals | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.78× | |
| Need for Security | CONSERVATISM | 1.60× | |
| Extroversion | THRILL | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.55× | |
| Creativity | OPEN | 0.67× | |
| Luxury Orientation | PREMIUM | 0.70× |
Slaughterhouse has an estimated audience of 552,210 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
49.7% of Slaughterhouse fans are female, 50.3% are male, with an average age of 43.1 years.
Slaughterhouse fans show strongest brand affinity for Water filter (20×), Water pollution (20×), and John Deere (10.6×) over the country average.
Slaughterhouse fans in Germany are most concentrated in Baden-Württemberg (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Slaughterhouse itself, the audience over-indexes on Water pollution (20×), John Deere (10.6×), Eni (23.87×), and Water purification (13.96×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Slaughterhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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