Rascasse Audience Intelligence

Slaughterhouse Audience in Germany

A data profile of the people who buy, follow and care about Slaughterhouse in Germany — modelled from more than twelve digital signal sources. Slaughterhouse has an estimated audience of 552,210 people in Germany.

The average Slaughterhouse fan in Germany is 43.1 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Water filter, Water pollution, John Deere, with strongest over-indexing on Water filter (20× the country average).

Demographically, the Slaughterhouse audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Healthy Lifestyle, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Slaughterhouse fan in Germany is balanced, around 43.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Water filter.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Slaughterhouse profile in Germany.

Audience size
552K
in Germany
Gender
49.7%♀
50.3% male
Age
43.1
average years
Country rank
#10845
Person in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Slaughterhouse fans

49.7% are female, 50.3% are male, average age 43.1.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Slaughterhouse audience in Germany
MetricValue
Female49.7%
Male50.3%
Average age43.1
Estimated audience size552,210
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Slaughterhouse audience in Germany
Age bracketShare%
16-1910%
20-2915%
30-3923%
40-4927%
50+25%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Slaughterhouse audience comes from Germany.

Worldwide audience distribution share by country for Slaughterhouse
CountryShare
Argentina17.6%
United States16.8%
Italy10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Slaughterhouse audience in Germany is strongest.

Fig. 05

Top regions by affinity

Slaughterhouse fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K2.07×
02Bremen~8K1.81×
03Bayern~100K1.26×
04Hessen~50K1.20×
05Nordrhein-Westfalen~100K1.07×
06Brandenburg~10K0.93×
07Thüringen~10K0.93×
08Berlin~20K0.92×
09Rheinland-Pfalz~20K0.91×
10Niedersachsen~40K0.87×
11Sachsen-Anhalt~10K0.87×
12Schleswig-Holstein~10K0.79×
13Sachsen~20K0.78×
14Saarland~5K0.77×
15Hamburg~8K0.72×
16Mecklenburg-Vorpommern~6K0.65×
Fig. 06

Affinity by region

Affinity by region — Slaughterhouse, Germany
0.65×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Slaughterhouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Slaughterhouse audience
#·InterestCategoryAffinity×
01EniCars & Mobility23.87×
02Water filterFood & Beverages20.00×
03Water pollutionPolitics & Society20.00×
04Arda TuranSports18.19×
05Kia OptimaCars & Mobility14.48×
06Water purificationFood & Beverages13.96×
07Krefeld PinguineSports11.46×
08John DeereCars & Mobility10.60×
09Subcompact carCars & Mobility6.46×
10Non-alcoholic beverageFood & Beverages5.83×
11FertilizerHome & Garden5.49×
12Süper LigSports5.31×
13TrabzonsporSports4.35×
14Family carCars & Mobility3.57×
15Tour de FranceSports3.52×
16Müller (company)Food & Beverages2.48×
17TagesschauMovies & TV2.31×
18RyanairTravel & Leisure2.28×
19Netto Marken-DiscountShopping2.21×
20PetsPets & Animals1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Slaughterhouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Slaughterhouse audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.78×
Need for SecurityCONSERVATISM1.60×
ExtroversionTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Slaughterhouse audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.55×
CreativityOPEN0.67×
Luxury OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Slaughterhouse have in Germany?

Slaughterhouse has an estimated audience of 552,210 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Slaughterhouse fans?

49.7% of Slaughterhouse fans are female, 50.3% are male, with an average age of 43.1 years.

03

Which brands do Slaughterhouse fans like most?

Slaughterhouse fans show strongest brand affinity for Water filter (20×), Water pollution (20×), and John Deere (10.6×) over the country average.

04

Where do Slaughterhouse fans live in Germany?

Slaughterhouse fans in Germany are most concentrated in Baden-Württemberg (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Slaughterhouse fans also like?

Beyond Slaughterhouse itself, the audience over-indexes on Water pollution (20×), John Deere (10.6×), Eni (23.87×), and Water purification (13.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Slaughterhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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