Sommerhaus der Stars Audience in Germany
Sommerhaus der Stars has an estimated audience of 1,153,989 people in Germany. 57.4% are female, 42.6% are male, average age 36.0. Top brand affinities: RTL Television, Dieter Bohlen, Let's Dance (German TV series), Tagesschau, Spiegel Online.
Top brand affinities include RTL Television, Dieter Bohlen, Let's Dance (German TV series), with strongest over-indexing on RTL Television (5.68× the country average). Demographically, the Sommerhaus der Stars audience skews more female with an average age of 36.0, and over-indexes on personality traits such as LGBTQ+ Identity, DIY Mentality.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Sommerhaus der Stars fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 36.0 |
| Estimated audience size | 1,153,989 |
Audience persona
The typical Sommerhaus der Stars fan in Germany is more female, around 36.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for RTL Television.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| RTL Television | 5.68× | Movies & TV |
| Dieter Bohlen | 4.49× | Music & Radio |
| Let's Dance (German TV series) | 3× | Movies & TV |
| Tagesschau | 1.73× | Movies & TV |
| Spiegel Online | 1.86× | News |
| Scooby-Doo | 4.15× | Movies & TV |
| Family | 1.72× | Kids & Family |
| Wetter.com | 2.06× | Home & Garden |
| RTL+ | 4.2× | Movies & TV |
| Vacations | 2.18× | Travel & Leisure |
| Stuttgart | 2.25× | Travel & Leisure |
| Flowering plant | 3.14× | Home & Garden |
| Satire | 2.98× | Literature |
| Transfermarkt | 1.9× | Sports |
| Ariana Grande | 3.46× | Music & Radio |
| Airbnb | 1.62× | Travel & Leisure |
| Hairstyle | 2.08× | Beauty & Wellness |
| German language | 1.87× | Politics & Society |
| Felix Baumgartner | 2.97× | Sports |
| Gute Zeiten, schlechte Zeiten | 2.03× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.28 |
| DIY Mentality | THRILL | 1.09 |
| Sports Activity | POWER | 1.07 |
| Price Sensitivity | PREMIUM | 1.05 |
| Patriotism | CONSERVATISM | 1.02 |
| Family Orientation | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.6% |
| Austria | 6.7% |
| Switzerland | 4.5% |
See Sommerhaus der Stars audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Superman (10,006,308)
- Friends (9,772,934)
- Game of Thrones (9,464,046)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sommerhaus der Stars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.