Sommerhaus der Stars Audience in Germany
Sommerhaus der Stars has an estimated audience of 1,153,989 people in Germany. 57.4% are female, 42.6% are male, average age 36.0. Top brand affinities: Rossmann, Home Office, Stradivarius, Progressive rock, Time (magazine).
Top brand affinities include Rossmann, Home Office, Stradivarius, with strongest over-indexing on Rossmann (1.73× the country average). Demographically, the Sommerhaus der Stars audience skews more female with an average age of 36.0, and over-indexes on personality traits such as LGBTQ+ Identity, DIY Mentality.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Sommerhaus der Stars fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 36.0 |
| Estimated audience size | 1,153,989 |
Audience persona
The typical Sommerhaus der Stars fan in Germany is more female, around 36.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.73× | Shopping |
| Home Office | 2.03× | Business & Career |
| Stradivarius | 1.87× | Shopping |
| Progressive rock | 1.73× | Music & Radio |
| Time (magazine) | 1.91× | News |
| Snow White (Fables) | 1.89× | Literature |
| Škoda Kodiaq | 1.67× | Cars & Mobility |
| Loincloth | 2.32× | Fashion & Accessoires |
| Home Delivery | 1.85× | Food & Beverages |
| Zagreb | 2.18× | Travel & Leisure |
| Volvo V60 | 2.54× | Cars & Mobility |
| Corfu (regional unit) | 1.7× | Travel & Leisure |
| Bank account | 1.55× | Business & Career |
| Huizen | 3.17× | Travel & Leisure |
| Keeper (password manager) | 2.24× | Technology & Electronics |
| Figure painting (hobby) | 1.89× | Arts & Culture |
| Mohamed Salah | 1.67× | Sports |
| Theocracy | 4.49× | Music & Radio |
| Preacher (comics) | 2.97× | Literature |
| Competitive dance | 2.26× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.28 |
| DIY Mentality | THRILL | 1.09 |
| Sports Activity | POWER | 1.07 |
| Price Sensitivity | PREMIUM | 1.05 |
| Patriotism | CONSERVATISM | 1.02 |
| Family Orientation | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.6% |
| Austria | 6.7% |
| Switzerland | 4.5% |
See Sommerhaus der Stars audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sommerhaus der Stars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.