Souvenir Audience in Germany
Souvenir has an estimated audience of 597,563 people in Germany. 65.0% are female, 35.0% are male, average age 39.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Rossmann, Progressive rock, Hang Seng Index, Kouign-amann, Artistic inspiration.
The average Souvenir fan in Germany is 39.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Rossmann, Progressive rock, Hang Seng Index, with strongest over-indexing on Rossmann (1.81× the country average). Demographically, the Souvenir audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: TV series
Demographics of Souvenir fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 39.0 |
| Estimated audience size | 597,563 |
Audience persona
The typical Souvenir fan in Germany is more female, around 39.0 years old, with strong Sustainability tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 116,816 | 1.22× |
| Nordrhein-Westfalen | 114,240 | 0.87× |
| Baden-Württemberg | 67,155 | 0.82× |
| Berlin | 59,197 | 2.22× |
| Niedersachsen | 43,143 | 0.74× |
| Hessen | 42,605 | 0.94× |
| Sachsen | 32,590 | 1.11× |
| Rheinland-Pfalz | 23,628 | 0.79× |
| Schleswig-Holstein | 17,649 | 0.82× |
| Brandenburg | 16,134 | 0.87× |
| Hamburg | 15,896 | 1.18× |
| Thüringen | 14,539 | 0.95× |
| Sachsen-Anhalt | 12,493 | 0.81× |
| Mecklenburg-Vorpommern | 11,739 | 1.03× |
| Bremen | 5,577 | 1.09× |
| Saarland | 3,951 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.81× | Shopping |
| Progressive rock | 3.57× | Music & Radio |
| Hang Seng Index | 13.28× | Business & Career |
| Kouign-amann | 13.28× | Food & Beverages |
| Artistic inspiration | 1.6× | Arts & Culture |
| Women's empowerment | 4.27× | Politics & Society |
| Škoda Kodiaq | 1.94× | Cars & Mobility |
| Natural rubber | 2.01× | Cars & Mobility |
| Huánuco | 13.28× | Travel & Leisure |
| Home Delivery | 1.86× | Food & Beverages |
| Hog Hunting | 3.02× | Sports |
| Solo climbing | 2.27× | Sports |
| Figure painting (hobby) | 2.29× | Arts & Culture |
| Corfu (regional unit) | 1.76× | Travel & Leisure |
| Ireen Sheer | 1.56× | Music & Radio |
| Information sensitivity | 2.71× | Technology & Electronics |
| The Wildhearts | 13.28× | Music & Radio |
| Headhunters (film) | 2.33× | Movies & TV |
| Janitor | 3.05× | Home & Garden |
| Caprivi Strip | 4.64× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.51 |
| Pet Ownership | JOY | 1.45 |
| Design Affinity | PREMIUM | 1.38 |
| DIY Mentality | THRILL | 1.31 |
| Quality Awareness | PREMIUM | 1.28 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 10.6% |
| Japan | 8.5% |
See Souvenir audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Souvenir have in Germany?
Souvenir has an estimated audience of 597,563 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Souvenir fans?
65.0% of Souvenir fans are female, 35.0% are male, with an average age of 39.0 years.
Which brands do Souvenir fans like most?
Souvenir fans show strongest brand affinity for Rossmann (1.81×), Progressive rock (3.57×), and Hang Seng Index (13.28×) over the country average.
Where do Souvenir fans live in Germany?
Souvenir fans in Germany are most concentrated in Bayern (reach 116,816), Nordrhein-Westfalen (reach 114,240), and Baden-Württemberg (reach 67,155). These three regions account for the largest share of the active audience.
What other brands do Souvenir fans also like?
Beyond Souvenir itself, the audience over-indexes on Progressive rock (3.57×), Hang Seng Index (13.28×), Kouign-amann (13.28×), and Artistic inspiration (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Souvenir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.