Souvenir Audience in Germany
Souvenir has an estimated audience of 597,563 people in Germany. 65.0% are female, 35.0% are male, average age 39.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Jotex, Western Union, Kaley Cuoco, Jane Fonda, Scooby-Doo.
The average Souvenir fan in Germany is 39.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Jotex, Western Union, Kaley Cuoco, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Souvenir audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: TV series
Demographics of Souvenir fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 39.0 |
| Estimated audience size | 597,563 |
Audience persona
The typical Souvenir fan in Germany is more female, around 39.0 years old, with strong Sustainability tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 116,816 | 1.22× |
| Nordrhein-Westfalen | 114,240 | 0.87× |
| Baden-Württemberg | 67,155 | 0.82× |
| Berlin | 59,197 | 2.22× |
| Niedersachsen | 43,143 | 0.74× |
| Hessen | 42,605 | 0.94× |
| Sachsen | 32,590 | 1.11× |
| Rheinland-Pfalz | 23,628 | 0.79× |
| Schleswig-Holstein | 17,649 | 0.82× |
| Brandenburg | 16,134 | 0.87× |
| Hamburg | 15,896 | 1.18× |
| Thüringen | 14,539 | 0.95× |
| Sachsen-Anhalt | 12,493 | 0.81× |
| Mecklenburg-Vorpommern | 11,739 | 1.03× |
| Bremen | 5,577 | 1.09× |
| Saarland | 3,951 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Western Union | 6.88× | Business & Career |
| Kaley Cuoco | 12.28× | Movies & TV |
| Jane Fonda | 13.28× | Movies & TV |
| Scooby-Doo | 6.78× | Movies & TV |
| Willem Dafoe | 13.28× | Movies & TV |
| James Dean | 13.28× | Movies & TV |
| Kitchen garden | 17.75× | Home & Garden |
| Marlon Brando | 13.28× | Movies & TV |
| Maggie Smith | 13.28× | Movies & TV |
| Andrew Garfield | 13.28× | Movies & TV |
| Rami Malek | 13.28× | Movies & TV |
| Angela Lansbury | 13.28× | Movies & TV |
| Real property | 4.73× | Home & Garden |
| Alexander Skarsgård | 9.84× | Movies & TV |
| Tagesschau | 1.86× | Movies & TV |
| Pets | 1.74× | Pets & Animals |
| JACK & JONES | 13.28× | Fashion & Accessoires |
| Bette Davis | 13.28× | Movies & TV |
| Obi (store) | 1.82× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.51 |
| Pet Ownership | JOY | 1.45 |
| Design Affinity | PREMIUM | 1.38 |
| DIY Mentality | THRILL | 1.31 |
| Quality Awareness | PREMIUM | 1.28 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 10.6% |
| Japan | 8.5% |
See Souvenir audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Superman (10,006,308)
- Friends (9,772,934)
- Game of Thrones (9,464,046)
Frequently asked questions
How many fans does Souvenir have in Germany?
Souvenir has an estimated audience of 597,563 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Souvenir fans?
65.0% of Souvenir fans are female, 35.0% are male, with an average age of 39.0 years.
Which brands do Souvenir fans like most?
Souvenir fans show strongest brand affinity for Jotex (78.71×), Western Union (6.88×), and Kaley Cuoco (12.28×) over the country average.
Where do Souvenir fans live in Germany?
Souvenir fans in Germany are most concentrated in Bayern (reach 116,816), Nordrhein-Westfalen (reach 114,240), and Baden-Württemberg (reach 67,155). These three regions account for the largest share of the active audience.
What other brands do Souvenir fans also like?
Beyond Souvenir itself, the audience over-indexes on Western Union (6.88×), Kaley Cuoco (12.28×), Jane Fonda (13.28×), and Scooby-Doo (6.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Souvenir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.