Rascasse Audience Intelligence

Souvenir Audience in Germany

A data profile of the people who buy, follow and care about Souvenir in Germany — modelled from more than twelve digital signal sources. Souvenir has an estimated audience of 597,563 people in Germany.

#178among TV series in Germany#4242among Topic in Germany#790in Travel & Leisure

The average Souvenir fan in Germany is 39.0 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Kaley Cuoco, Jane Fonda, Alexander Skarsgård, with strongest over-indexing on Kaley Cuoco (13.28× the country average).

Demographically, the Souvenir audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Quality Awareness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Souvenir fan in Germany is more female, around 39.0 years old, with strong Quality Awareness tendencies and a notable affinity for Kaley Cuoco.

Category: Travel & Leisure · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Souvenir profile in Germany.

Audience size
598K
in Germany
Gender
65.0%♀
35.0% male
Age
39.0
average years
Country rank
#10141
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Souvenir fans

65.0% are female, 35.0% are male, average age 39.0.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Souvenir audience in Germany
MetricValue
Female65.0%
Male35.0%
Average age39.0
Estimated audience size597,563
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Souvenir audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3923%
40-4923%
50+16%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Souvenir audience comes from Germany.

Worldwide audience distribution share by country for Souvenir
CountryShare
United States24.3%
United Kingdom10.6%
Japan8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Souvenir audience in Germany is strongest.

Fig. 05

Top regions by affinity

Souvenir fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K2.32×
02Hamburg~20K1.21×
03Bayern~100K1.19×
04Bremen~6K1.11×
05Sachsen~30K1.07×
06Mecklenburg-Vorpommern~10K1.07×
07Thüringen~10K0.94×
08Hessen~40K0.90×
09Brandenburg~20K0.86×
10Nordrhein-Westfalen~100K0.83×
11Schleswig-Holstein~20K0.83×
12Sachsen-Anhalt~10K0.82×
13Baden-Württemberg~70K0.80×
14Rheinland-Pfalz~20K0.79×
15Niedersachsen~40K0.74×
16Saarland~4K0.61×
Fig. 06

Affinity by region

Affinity by region — Souvenir, Germany
0.61×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Souvenir audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Souvenir audience
#·InterestCategoryAffinity×
01Kaley CuocoMovies & TV13.28×
02Jane FondaMovies & TV13.28×
03Alexander SkarsgårdMovies & TV13.28×
04Willem DafoeMovies & TV13.28×
05James DeanMovies & TV13.28×
06Andrew GarfieldMovies & TV13.28×
07Maggie SmithMovies & TV13.28×
08Rami MalekMovies & TV13.28×
09Angela LansburyMovies & TV13.28×
10Kitchen gardenHome & Garden13.28×
11Bette DavisMovies & TV13.28×
12Wreck-It RalphMovies & TV13.28×
13ActivisionGames13.28×
14Ethan HawkeMovies & TV11.32×
15Marlon BrandoMovies & TV10.57×
16Judy GarlandMovies & TV9.00×
17Scooby-DooMovies & TV5.59×
18Flower bouquetHome & Garden3.21×
19Müller (company)Food & Beverages1.71×
20TagesschauMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Souvenir audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Souvenir audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.49×
Pet OwnershipJOY1.46×
Community OrientationOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Souvenir audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.85×
Social Media UsageJOY0.88×
Career OrientationPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Souvenir have in Germany?

Souvenir has an estimated audience of 597,563 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Souvenir fans?

65.0% of Souvenir fans are female, 35.0% are male, with an average age of 39.0 years.

03

Which brands do Souvenir fans like most?

Souvenir fans show strongest brand affinity for Kaley Cuoco (13.28×), Jane Fonda (13.28×), and Alexander Skarsgård (13.28×) over the country average.

04

Where do Souvenir fans live in Germany?

Souvenir fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Souvenir fans also like?

Beyond Souvenir itself, the audience over-indexes on Jane Fonda (13.28×), Alexander Skarsgård (13.28×), Willem Dafoe (13.28×), and Ethan Hawke (11.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Souvenir audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Souvenir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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