Souvenir Audience in United States

Souvenir logo

Souvenir has an estimated audience of 5,359,944 people in United States. 67.1% are female, 32.9% are male, average age 42.4. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Historic site.

The average Souvenir fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Souvenir audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: TV series

Demographics of Souvenir fans

Demographic split for Souvenir audience in United States
MetricValue
Female67.1%
Male32.9%
Average age42.4
Estimated audience size5,359,944

Audience persona

The typical Souvenir fan in United States is more female, around 42.4 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Souvenir in United States
RegionReachAffinity
California824,1681.4×
Texas542,6851.18×
New York435,0731.45×
Florida419,8591.16×
Illinois215,3991.21×
Georgia165,4631×
Pennsylvania157,3230.87×
North Carolina143,4790.89×
Virginia131,4511.01×
Ohio126,1110.76×
Michigan125,5420.9×
New Jersey123,8530.91×
Washington121,4061.13×
Massachusetts108,5411.03×
Arizona105,8920.97×
Tennessee96,5710.9×
Maryland87,0630.94×
Colorado86,5811.02×
Indiana79,4760.81×
Nevada77,2711.49×
Missouri71,5680.83×
Louisiana69,6741.01×
South Carolina66,6870.83×
Wisconsin66,4860.82×
Alabama63,5440.85×
Oregon61,9811.01×
Utah61,6111.28×
Minnesota60,5450.79×
Hawaii54,2282.35×
Kentucky51,6330.77×
Oklahoma50,9290.86×
Connecticut42,4710.79×
Mississippi39,6080.9×
Washington, District of Columbia39,5962.46×
Arkansas37,0280.84×
Kansas34,2910.81×
Iowa31,5830.72×
New Mexico26,4460.98×
Idaho25,4570.95×
Nebraska19,8880.74×
Maine17,8000.93×
West Virginia16,5500.66×
Alaska16,4661.44×
New Hampshire15,2530.72×
Montana14,2660.96×
Rhode Island13,2880.78×
Delaware10,5020.71×
South Dakota10,0210.81×
Vermont7,9910.85×
North Dakota7,1920.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Souvenir audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
The Historian16.48×Literature
Historic site4.27×Arts & Culture
Natural rubber2.01×Cars & Mobility
JDSU2.74×Business & Career
Throne of Glass6.51×Literature
Home equity1.59×Home & Garden
Fairy godmother5.87×Literature
Eurail16.57×Cars & Mobility
Women's empowerment3.02×Politics & Society
Bank account1.75×Business & Career
Goop3.76×Internet & Social Media
Vocal harmony3.05×Music & Radio
Hibachi4.89×Food & Beverages
Parral, Chihuahua8.99×Travel & Leisure
Governor of Michigan4.23×Politics & Society
Guitarist (magazine)5.45×Music & Radio
Jeep Wagoneer2.71×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Souvenir audience
TraitClusterScore
Quality AwarenessPREMIUM2.07
Design AffinityPREMIUM1.7
CreativityOPEN1.38
DIY MentalityTHRILL1.37
TravellingTHRILL1.27
IndividualismJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Souvenir
CountryShare
United States24.3%
United Kingdom10.6%
Japan8.5%

See Souvenir audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Souvenir have in United States?

Souvenir has an estimated audience of 5,359,944 people in United States, concentrated in California and Texas.

What is the gender split and age of Souvenir fans?

67.1% of Souvenir fans are female, 32.9% are male, with an average age of 42.4 years.

Which brands do Souvenir fans like most?

Souvenir fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.62×) over the country average.

Where do Souvenir fans live in United States?

Souvenir fans in United States are most concentrated in California (reach 824,168), Texas (reach 542,685), and New York (reach 435,073). These three regions account for the largest share of the active audience.

What other brands do Souvenir fans also like?

Beyond Souvenir itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.62×), The Historian (16.48×), and Historic site (4.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Souvenir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.