Souvenir Audience in United States
Souvenir has an estimated audience of 5,359,944 people in United States. 67.1% are female, 32.9% are male, average age 42.4. Top regions: California, Texas, New York. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.
The average Souvenir fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Souvenir audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: TV series
Demographics of Souvenir fans
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 42.4 |
| Estimated audience size | 5,359,944 |
Audience persona
The typical Souvenir fan in United States is more female, around 42.4 years old, with strong Quality Awareness tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 824,168 | 1.4× |
| Texas | 542,685 | 1.18× |
| New York | 435,073 | 1.45× |
| Florida | 419,859 | 1.16× |
| Illinois | 215,399 | 1.21× |
| Georgia | 165,463 | 1× |
| Pennsylvania | 157,323 | 0.87× |
| North Carolina | 143,479 | 0.89× |
| Virginia | 131,451 | 1.01× |
| Ohio | 126,111 | 0.76× |
| Michigan | 125,542 | 0.9× |
| New Jersey | 123,853 | 0.91× |
| Washington | 121,406 | 1.13× |
| Massachusetts | 108,541 | 1.03× |
| Arizona | 105,892 | 0.97× |
| Tennessee | 96,571 | 0.9× |
| Maryland | 87,063 | 0.94× |
| Colorado | 86,581 | 1.02× |
| Indiana | 79,476 | 0.81× |
| Nevada | 77,271 | 1.49× |
| Missouri | 71,568 | 0.83× |
| Louisiana | 69,674 | 1.01× |
| South Carolina | 66,687 | 0.83× |
| Wisconsin | 66,486 | 0.82× |
| Alabama | 63,544 | 0.85× |
| Oregon | 61,981 | 1.01× |
| Utah | 61,611 | 1.28× |
| Minnesota | 60,545 | 0.79× |
| Hawaii | 54,228 | 2.35× |
| Kentucky | 51,633 | 0.77× |
| Oklahoma | 50,929 | 0.86× |
| Connecticut | 42,471 | 0.79× |
| Mississippi | 39,608 | 0.9× |
| Washington, District of Columbia | 39,596 | 2.46× |
| Arkansas | 37,028 | 0.84× |
| Kansas | 34,291 | 0.81× |
| Iowa | 31,583 | 0.72× |
| New Mexico | 26,446 | 0.98× |
| Idaho | 25,457 | 0.95× |
| Nebraska | 19,888 | 0.74× |
| Maine | 17,800 | 0.93× |
| West Virginia | 16,550 | 0.66× |
| Alaska | 16,466 | 1.44× |
| New Hampshire | 15,253 | 0.72× |
| Montana | 14,266 | 0.96× |
| Rhode Island | 13,288 | 0.78× |
| Delaware | 10,502 | 0.71× |
| South Dakota | 10,021 | 0.81× |
| Vermont | 7,991 | 0.85× |
| North Dakota | 7,192 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.57× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Scooby-Doo | 6.53× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Choice Hotels | 18.81× | Travel & Leisure |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.61× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Rebecca Ferguson | 16.65× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| Natalie Portman | 11.42× | Movies & TV |
| Cotton On | 15.99× | Fashion & Accessoires |
| Indeed.com | 4.19× | Business & Career |
| Orange | 17.89× | Technology & Electronics |
| Jake Gyllenhaal | 11.05× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.07 |
| Design Affinity | PREMIUM | 1.7 |
| Creativity | OPEN | 1.38 |
| DIY Mentality | THRILL | 1.37 |
| Travelling | THRILL | 1.27 |
| Individualism | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 10.6% |
| Japan | 8.5% |
See Souvenir audiences in other countries
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Frequently asked questions
How many fans does Souvenir have in United States?
Souvenir has an estimated audience of 5,359,944 people in United States, concentrated in California and Texas.
What is the gender split and age of Souvenir fans?
67.1% of Souvenir fans are female, 32.9% are male, with an average age of 42.4 years.
Which brands do Souvenir fans like most?
Souvenir fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.
Where do Souvenir fans live in United States?
Souvenir fans in United States are most concentrated in California (reach 824,168), Texas (reach 542,685), and New York (reach 435,073). These three regions account for the largest share of the active audience.
What other brands do Souvenir fans also like?
Beyond Souvenir itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Souvenir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.