Rascasse Audience Intelligence

Souvenir Audience in United States

A data profile of the people who buy, follow and care about Souvenir in United States — modelled from more than twelve digital signal sources. Souvenir has an estimated audience of 5,359,944 people in United States.

#85among TV series in United States#3615among Topic in United States#538in Travel & Leisure

The average Souvenir fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Scooby-Doo, Stitch!, Nicholas Hoult, with strongest over-indexing on Scooby-Doo (6.53× the country average).

Demographically, the Souvenir audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Souvenir fan in United States is more female, around 42.4 years old, with strong Quality Awareness tendencies and a notable affinity for Scooby-Doo.

Category: Travel & Leisure · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Souvenir profile in United States.

Audience size
5.4M
in United States
Gender
67.1%♀
32.9% male
Age
42.4
average years
Country rank
#6285
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Souvenir fans

67.1% are female, 32.9% are male, average age 42.4.

Fig. 02

Gender split

67.1%
Female
32.9%
Male
Demographic split for Souvenir audience in United States
MetricValue
Female67.1%
Male32.9%
Average age42.4
Estimated audience size5,359,944
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Souvenir audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3918%
40-4924%
50+27%
Fig. 04

Worldwide distribution

24.3%

of the worldwide Souvenir audience comes from United States.

Worldwide audience distribution share by country for Souvenir
CountryShare
United States24.3%
United Kingdom10.6%
Japan8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Souvenir audience in United States is strongest.

Fig. 05

Top regions by affinity

Souvenir fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~50K2.25×
02Washington, District of Columbia~40K2.21×
03Alaska~20K1.68×
04Wyoming~10K1.46×
05New York~400K1.42×
06Nevada~70K1.35×
07California~800K1.28×
08Utah~60K1.19×
09Illinois~200K1.12×
10Texas~500K1.09×
11Montana~20K1.09×
12Washington~100K1.08×
13Florida~400K1.05×
14Virginia~100K1.02×
15Oregon~60K1.01×
16Vermont~9K1.01×
17Massachusetts~100K1.00×
18New Mexico~30K1.00×
19Arizona~100K0.97×
20Colorado~80K0.97×
21Maine~20K0.97×
22Louisiana~70K0.96×
23Georgia~200K0.95×
24Idaho~30K0.94×
25South Dakota~10K0.91×
26New Jersey~100K0.90×
27Maryland~80K0.89×
28Mississippi~40K0.88×
29Tennessee~90K0.87×
30North Carolina~100K0.86×
31Wisconsin~70K0.86×
32Alabama~60K0.85×
33Oklahoma~50K0.85×
34Arkansas~40K0.85×
35Pennsylvania~200K0.84×
36Michigan~100K0.84×
37Kansas~40K0.84×
38Rhode Island~10K0.84×
39Missouri~70K0.83×
40South Carolina~70K0.81×
41New Hampshire~20K0.81×
42Delaware~10K0.80×
43Minnesota~60K0.79×
44Ohio~100K0.78×
45Indiana~80K0.78×
46Nebraska~20K0.78×
47Kentucky~50K0.77×
48Connecticut~40K0.77×
49Iowa~30K0.74×
50West Virginia~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Souvenir, United States
0.72×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Souvenir audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Souvenir audience
#·InterestCategoryAffinity×
01Scooby-DooMovies & TV6.53×
02Captain D'sFood & Beverages6.53×
03Nicholas HoultMovies & TV5.43×
04Stitch!Movies & TV5.06×
05Christmas ornamentHome & Garden4.31×
06Christmas decorationHome & Garden3.68×
07Greeting cardKids & Family2.99×
08BlanketHome & Garden2.87×
09Non-alcoholic beverageFood & Beverages2.40×
10Microwave ovenHome & Garden2.24×
11Diaper bagKids & Family2.20×
12Five BelowShopping2.06×
13Real propertyHome & Garden1.96×
14Charitable organizationPolitics & Society1.74×
15Discount storesShopping1.72×
16EtsyFashion & Accessoires1.59×
17TraditionPolitics & Society1.57×
18J. C. PenneyShopping1.57×
19GeneticsKids & Family1.55×
20IKEAHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Souvenir audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Souvenir audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.93×
PatriotismCONSERVATISM1.52×
Community OrientationOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Souvenir audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.82×
Risk AppetiteTHRILL0.83×
Early Adopter MentalityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Souvenir have in United States?

Souvenir has an estimated audience of 5,359,944 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Souvenir fans?

67.1% of Souvenir fans are female, 32.9% are male, with an average age of 42.4 years.

03

Which brands do Souvenir fans like most?

Souvenir fans show strongest brand affinity for Scooby-Doo (6.53×), Stitch! (5.06×), and Nicholas Hoult (5.43×) over the country average.

04

Where do Souvenir fans live in United States?

Souvenir fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Souvenir fans also like?

Beyond Souvenir itself, the audience over-indexes on Stitch! (5.06×), Nicholas Hoult (5.43×), Five Below (2.06×), and Captain D's (6.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Souvenir audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Souvenir. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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