Sparda-Bank Hessen Audience in Germany
Sparda-Bank Hessen has an estimated audience of 247,821 people in Germany. 45.6% are female, 54.4% are male, average age 41.0. Top regions: Hessen, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities: Postbank, N26, Online banking, Property insurance, Banking.
The average Sparda-Bank Hessen fan in Germany is 41.0 years old, balanced, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities include Postbank, N26, Online banking, with strongest over-indexing on Postbank (6.45× the country average). Demographically, the Sparda-Bank Hessen audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Sparda-Bank Hessen fans
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 41.0 |
| Estimated audience size | 247,821 |
Audience persona
The typical Sparda-Bank Hessen fan in Germany is balanced, around 41.0 years old, with strong Career Orientation tendencies and a notable affinity for Postbank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 185,866 | 11.98× |
| Nordrhein-Westfalen | 11,872 | 0.22× |
| Rheinland-Pfalz | 11,448 | 0.92× |
| Niedersachsen | 11,040 | 0.46× |
| Baden-Württemberg | 10,121 | 0.3× |
| Bayern | 9,192 | 0.23× |
| Thüringen | 2,952 | 0.47× |
| Berlin | 2,028 | 0.18× |
| Schleswig-Holstein | 1,844 | 0.21× |
| Sachsen | 1,687 | 0.14× |
| Hamburg | 1,130 | 0.2× |
| Brandenburg | 919 | 0.12× |
| Mecklenburg-Vorpommern | 678 | 0.14× |
| Saarland | 663 | 0.22× |
| Sachsen-Anhalt | 599 | 0.09× |
| Bremen | 248 | 0.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Postbank | 6.45× | Business & Career |
| N26 | 10.18× | Business & Career |
| Online banking | 7.97× | Business & Career |
| Property insurance | 14.89× | Home & Garden |
| Banking | 3.08× | Business & Career |
| Commerzbank | 2.47× | Business & Career |
| ImmoScout24 | 2.17× | Home & Garden |
| FC Bayern Munich | 1.57× | Sports |
| Deutsche Bank | 2.87× | Business & Career |
| Vacations | 2.15× | Travel & Leisure |
| 2. Bundesliga | 1.92× | Sports |
| Web hosting | 5.13× | Business & Career |
| Home insurance | 5.18× | Business & Career |
| Transfermarkt | 1.96× | Sports |
| Aral AG | 1.7× | Cars & Mobility |
| Risk management | 3.93× | Business & Career |
| Indeed.com | 2.02× | Business & Career |
| Sparkasse | 1.86× | Business & Career |
| National health insurance | 6.77× | Business & Career |
| Self care | 2.18× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.41 |
| Indulgence | JOY | 1.38 |
| Need for Security | CONSERVATISM | 1.28 |
| Family Orientation | CONSERVATISM | 1.21 |
| Luxury Orientation | PREMIUM | 1.21 |
| Price Sensitivity | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.8% |
| Spain | 0.3% |
| Italy | 0.2% |
See Sparda-Bank Hessen audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does Sparda-Bank Hessen have in Germany?
Sparda-Bank Hessen has an estimated audience of 247,821 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Sparda-Bank Hessen fans?
45.6% of Sparda-Bank Hessen fans are female, 54.4% are male, with an average age of 41.0 years.
Which brands do Sparda-Bank Hessen fans like most?
Sparda-Bank Hessen fans show strongest brand affinity for Postbank (6.45×), N26 (10.18×), and Online banking (7.97×) over the country average.
Where do Sparda-Bank Hessen fans live in Germany?
Sparda-Bank Hessen fans in Germany are most concentrated in Hessen (reach 185,866), Nordrhein-Westfalen (reach 11,872), and Rheinland-Pfalz (reach 11,448). These three regions account for the largest share of the active audience.
What other brands do Sparda-Bank Hessen fans also like?
Beyond Sparda-Bank Hessen itself, the audience over-indexes on N26 (10.18×), Online banking (7.97×), Property insurance (14.89×), and Banking (3.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sparda-Bank Hessen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.