Spree Audience in Germany
Spree has an estimated audience of 440,891 people in Germany. 56.3% are female, 43.7% are male, average age 42.3. Top regions: Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities: KLIX (AM), myDealZ, Google Analytics, Israel, Progressive rock.
The average Spree fan in Germany is 42.3 years old, more female, and lives primarily in Berlin. The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities include KLIX (AM), myDealZ, Google Analytics, with strongest over-indexing on KLIX (AM) (4.52× the country average). Demographically, the Spree audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: River
Demographics of Spree fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 42.3 |
| Estimated audience size | 440,891 |
Audience persona
The typical Spree fan in Germany is more female, around 42.3 years old, with strong Sustainability tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 74,829 | 3.8× |
| Nordrhein-Westfalen | 65,964 | 0.68× |
| Bayern | 43,571 | 0.61× |
| Brandenburg | 34,614 | 2.53× |
| Baden-Württemberg | 33,426 | 0.56× |
| Sachsen | 28,060 | 1.3× |
| Niedersachsen | 27,281 | 0.64× |
| Hessen | 21,621 | 0.64× |
| Rheinland-Pfalz | 13,512 | 0.61× |
| Schleswig-Holstein | 9,604 | 0.61× |
| Sachsen-Anhalt | 9,264 | 0.81× |
| Thüringen | 7,889 | 0.7× |
| Hamburg | 7,007 | 0.7× |
| Mecklenburg-Vorpommern | 6,467 | 0.77× |
| Saarland | 2,657 | 0.49× |
| Bremen | 2,061 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 4.52× | Music & Radio |
| myDealZ | 4.75× | Shopping |
| Google Analytics | 3.98× | Internet & Social Media |
| Israel | 2.95× | Travel & Leisure |
| Progressive rock | 2.13× | Music & Radio |
| Corona (band) | 2.37× | Music & Radio |
| Stradivarius | 1.54× | Shopping |
| Urban horticulture | 1.51× | Home & Garden |
| Neon Genesis Evangelion (manga) | 5.37× | Literature |
| Natural rubber | 1.84× | Cars & Mobility |
| Home Delivery | 2.08× | Food & Beverages |
| Rosie the Riveter | 8.96× | Business & Career |
| Högl | 6.22× | Fashion & Accessoires |
| Goosebumps (film) | 6.76× | Movies & TV |
| Esra Erol | 4.05× | Movies & TV |
| Scratching post | 4.01× | Pets & Animals |
| JibJab | 8.95× | Internet & Social Media |
| Geothermal heating | 3.33× | Home & Garden |
| D3.js | 10.14× | Technology & Electronics |
| Celtic mythology | 3.21× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.86 |
| Urban Lifestyle | OPEN | 1.84 |
| Design Affinity | PREMIUM | 1.8 |
| Community Orientation | OPEN | 1.36 |
| Pet Ownership | JOY | 1.18 |
| Quality Awareness | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 34.2% |
| Germany | 32.5% |
| Italy | 7.8% |
See Spree audiences in other countries
More River audiences in Germany
- Elbe (2,218,409)
- Inn (2,138,863)
- Neckar (1,897,587)
- Ruhr (river) (982,985)
- Oder (820,452)
Frequently asked questions
How many fans does Spree have in Germany?
Spree has an estimated audience of 440,891 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of Spree fans?
56.3% of Spree fans are female, 43.7% are male, with an average age of 42.3 years.
Which brands do Spree fans like most?
Spree fans show strongest brand affinity for KLIX (AM) (4.52×), myDealZ (4.75×), and Google Analytics (3.98×) over the country average.
Where do Spree fans live in Germany?
Spree fans in Germany are most concentrated in Berlin (reach 74,829), Nordrhein-Westfalen (reach 65,964), and Bayern (reach 43,571). These three regions account for the largest share of the active audience.
What other brands do Spree fans also like?
Beyond Spree itself, the audience over-indexes on myDealZ (4.75×), Google Analytics (3.98×), Israel (2.95×), and Progressive rock (2.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.