Rascasse Audience Intelligence

Südwestrundfunk Audience in Germany

A data profile of the people who buy, follow and care about Südwestrundfunk in Germany — modelled from more than twelve digital signal sources. Südwestrundfunk has an estimated audience of 1,727,492 people in Germany.

#32among TV Channel in Germany#350in Movies & TV

The average Südwestrundfunk fan in Germany is 40.9 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Rheinland-Pfalz, Bayern.

Top brand affinities include ZDF, Sportschau, Deutsche Bahn, with strongest over-indexing on ZDF (2.1× the country average).

Demographically, the Südwestrundfunk audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Südwestrundfunk fan in Germany is balanced, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for ZDF.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Südwestrundfunk profile in Germany.

Audience size
1.7M
in Germany
Gender
47.5%♀
52.5% male
Age
40.9
average years
Country rank
#3895
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

+217%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Südwestrundfunk

47.5% are female, 52.5% are male, average age 40.9.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Südwestrundfunk audience in Germany
MetricValue
Female47.5%
Male52.5%
Average age40.9
Estimated audience size1,727,492
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Südwestrundfunk audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3922%
40-4927%
50+19%
Fig. 04

Worldwide distribution

96.8%

of the worldwide Südwestrundfunk audience comes from Germany.

Worldwide audience distribution share by country for Südwestrundfunk
CountryShare
Germany96.8%
Switzerland2.4%
China0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Südwestrundfunk audience in Germany is strongest.

Fig. 05

Top regions by affinity

Südwestrundfunk fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~300K3.88×
02Baden-Württemberg~900K3.79×
03Saarland~30K1.51×
04Thüringen~40K0.81×
05Sachsen-Anhalt~30K0.75×
06Sachsen~60K0.71×
07Hessen~90K0.67×
08Mecklenburg-Vorpommern~20K0.65×
09Brandenburg~30K0.64×
10Bayern~200K0.62×
11Bremen~9K0.60×
12Schleswig-Holstein~30K0.45×
13Niedersachsen~70K0.44×
14Nordrhein-Westfalen~200K0.41×
15Berlin~30K0.40×
16Hamburg~20K0.40×
Fig. 06

Affinity by region

Affinity by region — Südwestrundfunk, Germany
0.40×1.00×3.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Südwestrundfunk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Südwestrundfunk audience
#·InterestCategoryAffinity×
011. FC HeidenheimSports3.03×
02Herbert GrönemeyerMusic & Radio2.49×
03Boris BeckerSports2.36×
04Barbara SchönebergerMovies & TV2.32×
05Andy BorgMusic & Radio2.30×
06Markus LanzMovies & TV2.11×
07ZDFMovies & TV2.10×
08Der TagesspiegelNews1.99×
09Udo LindenbergMusic & Radio1.98×
10TV talkshowsMovies & TV1.97×
11SportschauSports1.91×
12Sarah ConnorMusic & Radio1.75×
13Breaking newsMovies & TV1.72×
143. LigaSports1.67×
15PostbankBusiness & Career1.66×
16Aral AGCars & Mobility1.66×
17Solar energyHome & Garden1.60×
18QVCMovies & TV1.55×
19Deutsche BahnCars & Mobility1.53×
20Let's Dance (German TV series)Movies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Südwestrundfunk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Südwestrundfunk audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
Convenience OrientationPREMIUM1.55×
Community OrientationOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Südwestrundfunk audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.51×
Pet OwnershipJOY0.58×
TravellingTHRILL0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Südwestrundfunk have in Germany?

Südwestrundfunk has an estimated audience of 1,727,492 people in Germany, concentrated in Baden-Württemberg and Rheinland-Pfalz.

02

What is the gender split and age of Südwestrundfunk fans?

47.5% of Südwestrundfunk fans are female, 52.5% are male, with an average age of 40.9 years.

03

Which brands do Südwestrundfunk fans like most?

Südwestrundfunk fans show strongest brand affinity for ZDF (2.1×), Sportschau (1.91×), and Deutsche Bahn (1.53×) over the country average.

04

Where do Südwestrundfunk fans live in Germany?

Südwestrundfunk fans in Germany are most concentrated in Baden-Württemberg (reach ~900K), Rheinland-Pfalz (reach ~300K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Südwestrundfunk fans also like?

Beyond Südwestrundfunk itself, the audience over-indexes on Sportschau (1.91×), Deutsche Bahn (1.53×), Breaking news (1.72×), and Markus Lanz (2.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Südwestrundfunk audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Südwestrundfunk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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