Swahili language Audience in Germany
Swahili language has an estimated audience of 685,623 people in Germany. 61.1% are female, 38.9% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sports betting, Arnold Schwarzenegger, Ryanair, Iron Maiden, Sportschau.
The average Swahili language fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sports betting, Arnold Schwarzenegger, Ryanair, with strongest over-indexing on Sports betting (5.49× the country average). Demographically, the Swahili language audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Swahili language fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 36.8 |
| Estimated audience size | 685,623 |
Audience persona
The typical Swahili language fan in Germany is more female, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Sports betting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 154,802 | 1.03× |
| Bayern | 123,867 | 1.12× |
| Baden-Württemberg | 100,854 | 1.08× |
| Hessen | 72,966 | 1.4× |
| Niedersachsen | 60,708 | 0.91× |
| Berlin | 59,782 | 1.95× |
| Rheinland-Pfalz | 33,004 | 0.96× |
| Sachsen | 29,948 | 0.89× |
| Hamburg | 22,771 | 1.47× |
| Schleswig-Holstein | 21,574 | 0.88× |
| Brandenburg | 16,349 | 0.77× |
| Thüringen | 10,826 | 0.62× |
| Sachsen-Anhalt | 10,688 | 0.6× |
| Mecklenburg-Vorpommern | 7,107 | 0.54× |
| Bremen | 6,188 | 1.06× |
| Saarland | 6,078 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports betting | 5.49× | Games |
| Arnold Schwarzenegger | 4.51× | Movies & TV |
| Ryanair | 1.7× | Travel & Leisure |
| Iron Maiden | 5.1× | Music & Radio |
| Sportschau | 1.71× | Sports |
| Fressnapf | 2.21× | Shopping |
| S.S.C. Napoli | 4.69× | Sports |
| Tour de France | 3.34× | Sports |
| Sido | 4.39× | Music & Radio |
| Minecraft | 3.59× | Games |
| Let's Dance (German TV series) | 1.76× | Movies & TV |
| Employment agency | 2× | Business & Career |
| Meghan Markle | 3.16× | Fashion & Accessoires |
| FIS Alpine Ski World Cup | 3.52× | Sports |
| ProSieben | 1.83× | Movies & TV |
| NFL | 1.74× | Sports |
| Leonardo DiCaprio | 2.43× | Movies & TV |
| Art exhibition | 1.58× | Arts & Culture |
| Climate change | 3.19× | Home & Garden |
| Tom Ford | 3.03× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.51 |
| Spirituality | BALANCE | 1.34 |
| Pet Ownership | JOY | 1.21 |
| Sustainability | BALANCE | 1.2 |
| Urban Lifestyle | OPEN | 1.17 |
| Extroversion | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.8% |
| Germany | 9.5% |
| Italy | 6.5% |
See Swahili language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
Frequently asked questions
How many fans does Swahili language have in Germany?
Swahili language has an estimated audience of 685,623 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Swahili language fans?
61.1% of Swahili language fans are female, 38.9% are male, with an average age of 36.8 years.
Which brands do Swahili language fans like most?
Swahili language fans show strongest brand affinity for Sports betting (5.49×), Arnold Schwarzenegger (4.51×), and Ryanair (1.7×) over the country average.
Where do Swahili language fans live in Germany?
Swahili language fans in Germany are most concentrated in Nordrhein-Westfalen (reach 154,802), Bayern (reach 123,867), and Baden-Württemberg (reach 100,854). These three regions account for the largest share of the active audience.
What other brands do Swahili language fans also like?
Beyond Swahili language itself, the audience over-indexes on Arnold Schwarzenegger (4.51×), Ryanair (1.7×), Iron Maiden (5.1×), and Sportschau (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Swahili language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.