Swahili language Audience in Germany

Swahili language logo

Swahili language has an estimated audience of 685,623 people in Germany. 61.1% are female, 38.9% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Urban Outfitters, 3D printing, Natural rubber, Mohamed Salah.

The average Swahili language fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Urban Outfitters, 3D printing, with strongest over-indexing on Progressive rock (4.39× the country average). Demographically, the Swahili language audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Swahili language fans

Demographic split for Swahili language audience in Germany
MetricValue
Female61.1%
Male38.9%
Average age36.8
Estimated audience size685,623

Audience persona

The typical Swahili language fan in Germany is more female, around 36.8 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.

Top regions in Germany

Top regions ranked by reach for Swahili language in Germany
RegionReachAffinity
Nordrhein-Westfalen154,8021.03×
Bayern123,8671.12×
Baden-Württemberg100,8541.08×
Hessen72,9661.4×
Niedersachsen60,7080.91×
Berlin59,7821.95×
Rheinland-Pfalz33,0040.96×
Sachsen29,9480.89×
Hamburg22,7711.47×
Schleswig-Holstein21,5740.88×
Brandenburg16,3490.77×
Thüringen10,8260.62×
Sachsen-Anhalt10,6880.6×
Mecklenburg-Vorpommern7,1070.54×
Bremen6,1881.06×
Saarland6,0780.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Swahili language audience
BrandAffinityCategory
Progressive rock4.39×Music & Radio
Urban Outfitters1.51×Shopping
3D printing1.85×Technology & Electronics
Natural rubber1.7×Cars & Mobility
Mohamed Salah1.71×Sports
IS (Infinite Stratos)1.95×Literature
Rhodiola3.84×Health
Japanese domestic market1.77×Politics & Society
Catania3.19×Travel & Leisure
Caprivi Strip3.52×
Salman Khan1.8×Movies & TV
Joseph2.12×Politics & Society
MS Mode1.68×Fashion & Accessoires
Hollister, California2.28×Travel & Leisure
Divergent series4.25×Movies & TV
Peć1.96×Travel & Leisure
Hippocrates3.67×Politics & Society
International Genealogical Index3.23×
Brookside5.49×Movies & TV
Assassin's Creed: Brotherhood1.53×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Swahili language audience
TraitClusterScore
PatriotismCONSERVATISM1.51
SpiritualityBALANCE1.34
Pet OwnershipJOY1.21
SustainabilityBALANCE1.2
Urban LifestyleOPEN1.17
ExtroversionTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for Swahili language
CountryShare
United States14.8%
Germany9.5%
Italy6.5%

See Swahili language audiences in other countries

More Language audiences in Germany

Frequently asked questions

How many fans does Swahili language have in Germany?

Swahili language has an estimated audience of 685,623 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Swahili language fans?

61.1% of Swahili language fans are female, 38.9% are male, with an average age of 36.8 years.

Which brands do Swahili language fans like most?

Swahili language fans show strongest brand affinity for Progressive rock (4.39×), Urban Outfitters (1.51×), and 3D printing (1.85×) over the country average.

Where do Swahili language fans live in Germany?

Swahili language fans in Germany are most concentrated in Nordrhein-Westfalen (reach 154,802), Bayern (reach 123,867), and Baden-Württemberg (reach 100,854). These three regions account for the largest share of the active audience.

What other brands do Swahili language fans also like?

Beyond Swahili language itself, the audience over-indexes on Urban Outfitters (1.51×), 3D printing (1.85×), Natural rubber (1.7×), and Mohamed Salah (1.71×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Swahili language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.