Rascasse Audience Intelligence

Swahili language Audience in United States

A data profile of the people who buy, follow and care about Swahili language in United States — modelled from more than twelve digital signal sources. Swahili language has an estimated audience of 1,075,295 people in United States.

#59among Language in United States#8430among Topic in United States#1345in Politics & Society

The average Swahili language fan in United States is 33.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Manchester United F.C., Innovation, Charitable organization, with strongest over-indexing on Manchester United F.C. (3× the country average).

Demographically, the Swahili language audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Community Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Swahili language fan in United States is more male, around 33.6 years old, with strong Community Orientation tendencies and a notable affinity for Manchester United F.C..

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swahili language profile in United States.

Audience size
1.1M
in United States
Gender
43.3%♀
56.7% male
Age
33.6
average years
Country rank
#22574
Topic in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swahili language fans

43.3% are female, 56.7% are male, average age 33.6.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Swahili language audience in United States
MetricValue
Female43.3%
Male56.7%
Average age33.6
Estimated audience size1,075,295
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Swahili language audience in United States
Age bracketShare%
16-1934%
20-2924%
30-3917%
40-4914%
50+11%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Swahili language audience comes from United States.

Worldwide audience distribution share by country for Swahili language
CountryShare
United States14.8%
Germany9.5%
Italy6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swahili language audience in United States is strongest.

Fig. 05

Top regions by affinity

Swahili language fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K1.68×
02Kentucky~20K1.50×
03Georgia~50K1.42×
04Utah~10K1.37×
05Maryland~20K1.27×
06Iowa~10K1.27×
07Washington~30K1.20×
08Missouri~20K1.18×
09Idaho~6K1.16×
10Kansas~10K1.15×
11Virginia~30K1.10×
12Minnesota~20K1.08×
13North Carolina~30K1.07×
14Massachusetts~20K1.06×
15Vermont~2K1.05×
16New York~60K1.04×
17Arizona~20K1.04×
18Tennessee~20K1.04×
19Texas~90K1.02×
20Ohio~30K1.00×
21Indiana~20K1.00×
22Oregon~10K1.00×
23New Hampshire~4K0.98×
24Illinois~30K0.97×
25Nebraska~5K0.97×
26Pennsylvania~30K0.96×
27New Jersey~30K0.96×
28Rhode Island~3K0.96×
29Delaware~3K0.96×
30California~100K0.94×
31Maine~4K0.94×
32South Dakota~2K0.94×
33Wisconsin~20K0.93×
34Arkansas~8K0.93×
35Connecticut~10K0.92×
36South Carolina~10K0.91×
37Nevada~9K0.91×
38New Mexico~5K0.91×
39Alaska~2K0.91×
40Michigan~30K0.90×
41North Dakota~2K0.90×
42Florida~70K0.89×
43Alabama~10K0.88×
44Hawaii~4K0.87×
45Colorado~10K0.86×
46Louisiana~10K0.85×
47Mississippi~8K0.85×
48Montana~3K0.85×
49Oklahoma~10K0.82×
50West Virginia~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Swahili language, United States
0.79×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swahili language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swahili language audience
#·InterestCategoryAffinity×
01RC Strasbourg AlsaceSports12.12×
02Turkish AirlinesTravel & Leisure3.84×
03Manchester United F.C.Sports3.00×
04PrimarkShopping2.84×
05AerobicsSports2.58×
06Sports bettingGames2.57×
07Teyana TaylorMovies & TV2.38×
08BalenciagaFashion & Accessoires2.09×
09InnovationBusiness & Career2.01×
10UEFA Champions LeagueSports1.77×
11Career developmentBusiness & Career1.73×
12Charitable organizationPolitics & Society1.67×
13Natural skin careBeauty & Wellness1.67×
14Alpine skiingSports1.64×
15Non-alcoholic beverageFood & Beverages1.61×
16Luxury real estateBusiness & Career1.57×
17GucciFashion & Accessoires1.56×
18Sustainable energyHome & Garden1.54×
19Public transportCars & Mobility1.53×
20Apple MusicMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swahili language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swahili language audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.67×
Risk AppetiteTHRILL1.65×
Career OrientationPOWER1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swahili language audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
Pet OwnershipJOY0.80×
Convenience OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Swahili language have in United States?

Swahili language has an estimated audience of 1,075,295 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Swahili language fans?

43.3% of Swahili language fans are female, 56.7% are male, with an average age of 33.6 years.

03

Which brands do Swahili language fans like most?

Swahili language fans show strongest brand affinity for Manchester United F.C. (3×), Innovation (2.01×), and Charitable organization (1.67×) over the country average.

04

Where do Swahili language fans live in United States?

Swahili language fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Swahili language fans also like?

Beyond Swahili language itself, the audience over-indexes on Innovation (2.01×), Charitable organization (1.67×), Aerobics (2.58×), and UEFA Champions League (1.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Swahili language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Swahili language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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