Swahili language Audience in United States

Swahili language has an estimated audience of 1,075,295 people in United States. 43.3% are female, 56.7% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Manchester United F.C., Do it yourself (DIY), FIFA World Cup, Alpine skiing, Local food.

The average Swahili language fan in United States is 33.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Manchester United F.C., Do it yourself (DIY), FIFA World Cup, with strongest over-indexing on Manchester United F.C. (5.06× the country average). Demographically, the Swahili language audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Risk Appetite, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Swahili language fans

Demographic split for Swahili language audience in United States
MetricValue
Female43.3%
Male56.7%
Average age33.6
Estimated audience size1,075,295

Audience persona

The typical Swahili language fan in United States is more male, around 33.6 years old, with strong Risk Appetite tendencies and a notable affinity for Manchester United F.C..

Top regions in United States

Top regions ranked by reach for Swahili language in United States
RegionReachAffinity
California119,5481.01×
Texas97,1701.05×
Florida67,9150.93×
New York67,1121.12×
Georgia41,9291.27×
North Carolina36,6621.13×
Illinois36,6011.02×
Pennsylvania35,8020.99×
Ohio34,1191.03×
Virginia29,4681.13×
New Jersey27,6241.01×
Washington27,1171.26×
Michigan25,6230.91×
Maryland24,4331.32×
Arizona22,9461.05×
Massachusetts22,8521.08×
Tennessee22,8071.06×
Kentucky21,3991.59×
Missouri21,2831.23×
Indiana20,1231.02×
Minnesota16,6631.08×
Wisconsin14,7580.91×
Colorado14,7450.87×
South Carolina14,4840.9×
Alabama12,9280.86×
Oregon12,6351.03×
Louisiana11,6790.84×
Utah11,3881.18×
Iowa11,3491.28×
Kansas10,0161.18×
Connecticut9,9760.92×
Oklahoma9,4730.79×
Nevada9,4030.9×
Arkansas8,0050.9×
Mississippi6,9210.78×
Idaho6,0081.11×
Washington, District of Columbia5,9391.84×
Nebraska4,8360.9×
New Mexico4,4360.82×
New Hampshire4,0350.95×
Hawaii3,7650.81×
Maine3,4670.9×
West Virginia3,2180.64×
Rhode Island3,1730.93×
Delaware2,7420.92×
Montana2,1300.71×
South Dakota2,0020.81×
Vermont1,9531.03×
Alaska1,6990.74×
North Dakota1,5600.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Swahili language audience
BrandAffinityCategory
Manchester United F.C.5.06×Sports
Do it yourself (DIY)1.74×Home & Garden
FIFA World Cup1.74×Sports
Alpine skiing3.16×Sports
Local food1.93×Food & Beverages
Cardi B3.13×Music & Radio
Premier League2.91×Sports
Nicki Minaj3.12×Music & Radio
Natural skin care2.32×Beauty & Wellness
Nike1.84×Fashion & Accessoires
UEFA Champions League2.64×Sports
Supreme3.03×Fashion & Accessoires
Balenciaga3.01×Fashion & Accessoires
Sports betting3.33×Games
LeBron James1.99×Sports
Artificial nails2.62×Beauty & Wellness
Drake2.87×Music & Radio
Nail salon2.36×Beauty & Wellness
Makeup Tutorials2.14×Beauty & Wellness
Gucci2.11×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Swahili language audience
TraitClusterScore
Risk AppetiteTHRILL2.23
Sports ActivityPOWER1.68
Design AffinityPREMIUM1.68
TravellingTHRILL1.58
SustainabilityBALANCE1.52
Luxury OrientationPREMIUM1.51

Worldwide distribution

Worldwide audience distribution share by country for Swahili language
CountryShare
United States14.8%
Germany9.5%
Italy6.5%

See Swahili language audiences in other countries

More Language audiences in United States

Frequently asked questions

How many fans does Swahili language have in United States?

Swahili language has an estimated audience of 1,075,295 people in United States, concentrated in California and Texas.

What is the gender split and age of Swahili language fans?

43.3% of Swahili language fans are female, 56.7% are male, with an average age of 33.6 years.

Which brands do Swahili language fans like most?

Swahili language fans show strongest brand affinity for Manchester United F.C. (5.06×), Do it yourself (DIY) (1.74×), and FIFA World Cup (1.74×) over the country average.

Where do Swahili language fans live in United States?

Swahili language fans in United States are most concentrated in California (reach 119,548), Texas (reach 97,170), and Florida (reach 67,915). These three regions account for the largest share of the active audience.

What other brands do Swahili language fans also like?

Beyond Swahili language itself, the audience over-indexes on Do it yourself (DIY) (1.74×), FIFA World Cup (1.74×), Alpine skiing (3.16×), and Local food (1.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Swahili language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.