Swahili language Audience in United States

Swahili language logo

Swahili language has an estimated audience of 1,075,295 people in United States. 43.3% are female, 56.7% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Natural rubber, Acoustic music, Julius Caesar (play), Sears.

The average Swahili language fan in United States is 33.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Natural rubber, Acoustic music, with strongest over-indexing on Bank account (3.4× the country average). Demographically, the Swahili language audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Risk Appetite, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Swahili language fans

Demographic split for Swahili language audience in United States
MetricValue
Female43.3%
Male56.7%
Average age33.6
Estimated audience size1,075,295

Audience persona

The typical Swahili language fan in United States is more male, around 33.6 years old, with strong Risk Appetite tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Swahili language in United States
RegionReachAffinity
California119,5481.01×
Texas97,1701.05×
Florida67,9150.93×
New York67,1121.12×
Georgia41,9291.27×
North Carolina36,6621.13×
Illinois36,6011.02×
Pennsylvania35,8020.99×
Ohio34,1191.03×
Virginia29,4681.13×
New Jersey27,6241.01×
Washington27,1171.26×
Michigan25,6230.91×
Maryland24,4331.32×
Arizona22,9461.05×
Massachusetts22,8521.08×
Tennessee22,8071.06×
Kentucky21,3991.59×
Missouri21,2831.23×
Indiana20,1231.02×
Minnesota16,6631.08×
Wisconsin14,7580.91×
Colorado14,7450.87×
South Carolina14,4840.9×
Alabama12,9280.86×
Oregon12,6351.03×
Louisiana11,6790.84×
Utah11,3881.18×
Iowa11,3491.28×
Kansas10,0161.18×
Connecticut9,9760.92×
Oklahoma9,4730.79×
Nevada9,4030.9×
Arkansas8,0050.9×
Mississippi6,9210.78×
Idaho6,0081.11×
Washington, District of Columbia5,9391.84×
Nebraska4,8360.9×
New Mexico4,4360.82×
New Hampshire4,0350.95×
Hawaii3,7650.81×
Maine3,4670.9×
West Virginia3,2180.64×
Rhode Island3,1730.93×
Delaware2,7420.92×
Montana2,1300.71×
South Dakota2,0020.81×
Vermont1,9531.03×
Alaska1,6990.74×
North Dakota1,5600.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Swahili language audience
BrandAffinityCategory
Bank account3.4×Business & Career
Natural rubber2.32×Cars & Mobility
Acoustic music2.04×Music & Radio
Julius Caesar (play)2.58×
Sears1.65×Shopping
Notre Dame Fighting Irish football1.9×Sports
Ellen Burstyn3.03×Movies & TV
Biblical inspiration2.91×Politics & Society
Cachorro1.64×Pets & Animals
Overtone2.87×Beauty & Wellness
Naomi Scott1.72×Movies & TV
Commercial mortgage1.86×Business & Career
CAC 401.52×Business & Career
Penn & Teller2.36×Movies & TV
Hypertext1.66×Technology & Electronics
Jack Skellington1.91×Movies & TV
Ulysses S. Grant1.63×Politics & Society
Parma3.26×Travel & Leisure
Wizards of Waverly Place1.7×Movies & TV
Tierra Cali1.87×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Swahili language audience
TraitClusterScore
Risk AppetiteTHRILL2.23
Sports ActivityPOWER1.68
Design AffinityPREMIUM1.68
TravellingTHRILL1.58
SustainabilityBALANCE1.52
Luxury OrientationPREMIUM1.51

Worldwide distribution

Worldwide audience distribution share by country for Swahili language
CountryShare
United States14.8%
Germany9.5%
Italy6.5%

See Swahili language audiences in other countries

More Language audiences in United States

Frequently asked questions

How many fans does Swahili language have in United States?

Swahili language has an estimated audience of 1,075,295 people in United States, concentrated in California and Texas.

What is the gender split and age of Swahili language fans?

43.3% of Swahili language fans are female, 56.7% are male, with an average age of 33.6 years.

Which brands do Swahili language fans like most?

Swahili language fans show strongest brand affinity for Bank account (3.4×), Natural rubber (2.32×), and Acoustic music (2.04×) over the country average.

Where do Swahili language fans live in United States?

Swahili language fans in United States are most concentrated in California (reach 119,548), Texas (reach 97,170), and Florida (reach 67,915). These three regions account for the largest share of the active audience.

What other brands do Swahili language fans also like?

Beyond Swahili language itself, the audience over-indexes on Natural rubber (2.32×), Acoustic music (2.04×), Julius Caesar (play) (2.58×), and Sears (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Swahili language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.