Rascasse Audience Intelligence

Swiss franc Audience in Germany

A data profile of the people who buy, follow and care about Swiss franc in Germany — modelled from more than twelve digital signal sources. Swiss franc has an estimated audience of 735,609 people in Germany.

#3772among Topic in Germany#397in Politics & Society

The average Swiss franc fan in Germany is 41.2 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Solar energy, Sportschau, Postbank, with strongest over-indexing on Solar energy (2.5× the country average).

Demographically, the Swiss franc audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Swiss franc fan in Germany is more male, around 41.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Solar energy.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swiss franc profile in Germany.

Audience size
736K
in Germany
Gender
37.9%♀
62.1% male
Age
41.2
average years
Country rank
#8505
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swiss franc fans

37.9% are female, 62.1% are male, average age 41.2.

Fig. 02

Gender split

37.9%
Female
62.1%
Male
Demographic split for Swiss franc audience in Germany
MetricValue
Female37.9%
Male62.1%
Average age41.2
Estimated audience size735,609
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Swiss franc audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3923%
40-4926%
50+20%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Swiss franc audience comes from Germany.

Worldwide audience distribution share by country for Swiss franc
CountryShare
Switzerland54.3%
Germany13.7%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swiss franc audience in Germany is strongest.

Fig. 05

Top regions by affinity

Swiss franc fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.88×
02Bayern~200K1.33×
03Hessen~60K1.11×
04Sachsen~40K1.06×
05Rheinland-Pfalz~40K1.02×
06Berlin~30K1.01×
07Saarland~9K1.01×
08Nordrhein-Westfalen~200K0.98×
09Hamburg~20K0.93×
10Thüringen~20K0.89×
11Niedersachsen~60K0.86×
12Sachsen-Anhalt~20K0.86×
13Bremen~5K0.86×
14Schleswig-Holstein~20K0.83×
15Brandenburg~20K0.83×
16Mecklenburg-Vorpommern~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Swiss franc, Germany
0.76×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swiss franc audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swiss franc audience
#·InterestCategoryAffinity×
01Sandra BullockMovies & TV3.97×
02Motor oilCars & Mobility3.81×
03Dolly PartonMusic & Radio3.67×
04Non-alcoholic beverageFood & Beverages3.00×
05MotorboatCars & Mobility2.74×
06Ryan GoslingMovies & TV2.67×
07Solar energyHome & Garden2.50×
08Tom CruiseMovies & TV2.50×
09Lawn mowerHome & Garden2.25×
10Herbert GrönemeyerMusic & Radio2.16×
11Brad PittMovies & TV2.01×
12Aral AGCars & Mobility1.99×
13Public transportCars & Mobility1.99×
14PostbankBusiness & Career1.83×
15Used carCars & Mobility1.83×
16TipicoGames1.74×
17SportschauSports1.67×
18In aller FreundschaftMovies & TV1.61×
19Efficient energy useTechnology & Electronics1.54×
20CHECK24Business & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swiss franc audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swiss franc audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.63×
PatriotismCONSERVATISM1.57×
SpiritualityBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swiss franc audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.43×
MindfulnessBALANCE0.47×
Risk AppetiteTHRILL0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Swiss franc have in Germany?

Swiss franc has an estimated audience of 735,609 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Swiss franc fans?

37.9% of Swiss franc fans are female, 62.1% are male, with an average age of 41.2 years.

03

Which brands do Swiss franc fans like most?

Swiss franc fans show strongest brand affinity for Solar energy (2.5×), Sportschau (1.67×), and Postbank (1.83×) over the country average.

04

Where do Swiss franc fans live in Germany?

Swiss franc fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Swiss franc fans also like?

Beyond Swiss franc itself, the audience over-indexes on Sportschau (1.67×), Postbank (1.83×), Sandra Bullock (3.97×), and Motor oil (3.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Swiss franc audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Swiss franc. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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