SWR1 Baden-Württemberg Audience in Germany
SWR1 Baden-Württemberg has an estimated audience of 468,515 people in Germany. 53.7% are female, 46.3% are male, average age 45.8. Top regions: Baden-Württemberg, Rheinland-Pfalz, Bayern. Top brand affinities: Progressive rock, Jack White, Oliver Kahn, Caprivi Strip, Bull riding.
The average SWR1 Baden-Württemberg fan in Germany is 45.8 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Rheinland-Pfalz, Bayern. Top brand affinities include Progressive rock, Jack White, Oliver Kahn, with strongest over-indexing on Progressive rock (2.8× the country average). Demographically, the SWR1 Baden-Württemberg audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of SWR1 Baden-Württemberg fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 45.8 |
| Estimated audience size | 468,515 |
Audience persona
The typical SWR1 Baden-Württemberg fan in Germany is balanced, around 45.8 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 562,407 | 7.96× |
| Rheinland-Pfalz | 186,067 | 4.95× |
| Bayern | 55,300 | 0.46× |
| Nordrhein-Westfalen | 40,658 | 0.25× |
| Hessen | 39,735 | 0.7× |
| Niedersachsen | 7,417 | 0.1× |
| Berlin | 6,290 | 0.19× |
| Saarland | 5,994 | 0.65× |
| Sachsen | 4,192 | 0.11× |
| Schleswig-Holstein | 2,434 | 0.09× |
| Hamburg | 2,389 | 0.14× |
| Thüringen | 1,664 | 0.09× |
| Brandenburg | 1,310 | 0.06× |
| Mecklenburg-Vorpommern | 1,271 | 0.09× |
| Sachsen-Anhalt | 1,054 | 0.05× |
| Bremen | 721 | 0.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.8× | Music & Radio |
| Jack White | 1.56× | Movies & TV |
| Oliver Kahn | 2.74× | Sports |
| Caprivi Strip | 5.73× | |
| Bull riding | 3.28× | Sports |
| Catania | 3.95× | Travel & Leisure |
| Information technology consulting | 1.55× | Technology & Electronics |
| Univision | 2.18× | Movies & TV |
| Rhodiola | 2.79× | Health |
| Cyfrowy Polsat | 1.94× | Movies & TV |
| FilGoal | 2.7× | Sports |
| Anna Lewandowska | 1.61× | Sports |
| Kong, Ivory Coast | 2× | Travel & Leisure |
| Joseph | 1.71× | Politics & Society |
| Adrian Smith | 2.94× | Music & Radio |
| Hollister, California | 2.21× | Travel & Leisure |
| Ewa Chodakowska | 1.78× | Sports |
| A Streetcar Named Desire (play) | 2.29× | Literature |
| JR Aquino | 4.38× | |
| Oliver Platt | 1.53× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.55 |
| Patriotism | CONSERVATISM | 1.31 |
| Spirituality | BALANCE | 1.14 |
| Tradition | CONSERVATISM | 1.12 |
| Community Orientation | OPEN | 1.1 |
| Sports Activity | POWER | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 99.6% |
| Italy | 0.3% |
| United States | 0.1% |
See SWR1 Baden-Württemberg audiences in other countries
- SWR1 Baden-Württemberg — United States
- SWR1 Baden-Württemberg — United Kingdom
- SWR1 Baden-Württemberg — France
- SWR1 Baden-Württemberg — Italy
- SWR1 Baden-Württemberg — Spain
- SWR1 Baden-Württemberg — Brazil
- SWR1 Baden-Württemberg — Japan
- SWR1 Baden-Württemberg — South Korea
- SWR1 Baden-Württemberg — India
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does SWR1 Baden-Württemberg have in Germany?
SWR1 Baden-Württemberg has an estimated audience of 468,515 people in Germany, concentrated in Baden-Württemberg and Rheinland-Pfalz.
What is the gender split and age of SWR1 Baden-Württemberg fans?
53.7% of SWR1 Baden-Württemberg fans are female, 46.3% are male, with an average age of 45.8 years.
Which brands do SWR1 Baden-Württemberg fans like most?
SWR1 Baden-Württemberg fans show strongest brand affinity for Progressive rock (2.8×), Jack White (1.56×), and Oliver Kahn (2.74×) over the country average.
Where do SWR1 Baden-Württemberg fans live in Germany?
SWR1 Baden-Württemberg fans in Germany are most concentrated in Baden-Württemberg (reach 562,407), Rheinland-Pfalz (reach 186,067), and Bayern (reach 55,300). These three regions account for the largest share of the active audience.
What other brands do SWR1 Baden-Württemberg fans also like?
Beyond SWR1 Baden-Württemberg itself, the audience over-indexes on Jack White (1.56×), Oliver Kahn (2.74×), Caprivi Strip (5.73×), and Bull riding (3.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SWR1 Baden-Württemberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.