TKKG Audience in Germany
TKKG has an estimated audience of 381,682 people in Germany. 70.5% are female, 29.5% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Saving, Home Office, Justice, Progressive rock.
The average TKKG fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Saving, Home Office, with strongest over-indexing on Rossmann (2× the country average). Demographically, the TKKG audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic
Demographics of TKKG fans
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 39.6 |
| Estimated audience size | 381,682 |
Audience persona
The typical TKKG fan in Germany is more female, around 39.6 years old, with strong Family Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 105,472 | 1.26× |
| Bayern | 66,662 | 1.09× |
| Baden-Württemberg | 59,120 | 1.14× |
| Niedersachsen | 49,264 | 1.33× |
| Hessen | 29,847 | 1.03× |
| Rheinland-Pfalz | 19,552 | 1.02× |
| Schleswig-Holstein | 18,129 | 1.32× |
| Sachsen | 17,253 | 0.92× |
| Berlin | 16,611 | 0.97× |
| Hamburg | 10,456 | 1.21× |
| Brandenburg | 10,098 | 0.85× |
| Thüringen | 6,358 | 0.65× |
| Sachsen-Anhalt | 6,109 | 0.62× |
| Mecklenburg-Vorpommern | 5,617 | 0.77× |
| Saarland | 3,651 | 0.78× |
| Bremen | 3,373 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2× | Shopping |
| Saving | 3.1× | Business & Career |
| Home Office | 1.89× | Business & Career |
| Justice | 4.91× | Politics & Society |
| Progressive rock | 2.01× | Music & Radio |
| Este, Veneto | 2.77× | Travel & Leisure |
| Esra Erol | 4.4× | Movies & TV |
| Video izle | 2.5× | |
| Snow White (Fables) | 1.64× | Literature |
| Solo climbing | 2.43× | Sports |
| Figure painting (hobby) | 2.47× | Arts & Culture |
| Ipekyol | 2.38× | Shopping |
| Cloppenburg | 2.52× | Travel & Leisure |
| Steampunk | 2.08× | Fashion & Accessoires |
| Ho, Ghana | 2.32× | Travel & Leisure |
| Sinaloa | 5.85× | Travel & Leisure |
| Oliver Kahn | 1.66× | Sports |
| Parma | 2.44× | Travel & Leisure |
| Zagreb | 1.69× | Travel & Leisure |
| Information sensitivity | 2.25× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.52 |
| Indulgence | JOY | 1.32 |
| Sustainability | BALANCE | 1.3 |
| DIY Mentality | THRILL | 1.26 |
| Sports Activity | POWER | 1.2 |
| Healthy Lifestyle | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.6% |
| Switzerland | 7.8% |
| Austria | 4.8% |
See TKKG audiences in other countries
More Literature audiences in Germany
- Wow! (comic) (7,931,188)
- Sex (book) (7,884,464)
- Kickers (4,939,939)
- K (anime) (2,946,505)
- The Guardian (novel) (1,434,625)
Frequently asked questions
How many fans does TKKG have in Germany?
TKKG has an estimated audience of 381,682 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of TKKG fans?
70.5% of TKKG fans are female, 29.5% are male, with an average age of 39.6 years.
Which brands do TKKG fans like most?
TKKG fans show strongest brand affinity for Rossmann (2×), Saving (3.1×), and Home Office (1.89×) over the country average.
Where do TKKG fans live in Germany?
TKKG fans in Germany are most concentrated in Nordrhein-Westfalen (reach 105,472), Bayern (reach 66,662), and Baden-Württemberg (reach 59,120). These three regions account for the largest share of the active audience.
What other brands do TKKG fans also like?
Beyond TKKG itself, the audience over-indexes on Saving (3.1×), Home Office (1.89×), Justice (4.91×), and Progressive rock (2.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for TKKG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.