Rascasse Audience Intelligence

TKKG Audience in Germany

A data profile of the people who buy, follow and care about TKKG in Germany — modelled from more than twelve digital signal sources. TKKG has an estimated audience of 410,119 people in Germany.

#68among Book / Manga / Comic in Germany#236in Literature

The average TKKG fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Children's literature, Hugendubel, Picture book, with strongest over-indexing on Children's literature (18.04× the country average).

Demographically, the TKKG audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical TKKG fan in Germany is more female, around 41.4 years old, with strong Family Orientation tendencies and a notable affinity for Children's literature.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TKKG profile in Germany.

Audience size
410K
in Germany
Gender
65.9%♀
34.1% male
Age
41.4
average years
Country rank
#13747
Book / Manga / Comic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of TKKG fans

65.9% are female, 34.1% are male, average age 41.4.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for TKKG audience in Germany
MetricValue
Female65.9%
Male34.1%
Average age41.4
Estimated audience size410,119
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the TKKG audience in Germany
Age bracketShare%
16-1911%
20-2919%
30-3924%
40-4925%
50+20%
Fig. 04

Worldwide distribution

80.4%

of the worldwide TKKG audience comes from Germany.

Worldwide audience distribution share by country for TKKG
CountryShare
Germany80.4%
Switzerland7.6%
Austria4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TKKG audience in Germany is strongest.

Fig. 05

Top regions by affinity

TKKG fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~20K1.32×
02Niedersachsen~50K1.31×
03Nordrhein-Westfalen~100K1.21×
04Hamburg~10K1.20×
05Baden-Württemberg~60K1.09×
06Bayern~70K1.05×
07Bremen~4K1.05×
08Rheinland-Pfalz~20K1.03×
09Hessen~30K1.00×
10Sachsen~20K0.93×
11Berlin~20K0.92×
12Saarland~5K0.91×
13Brandenburg~10K0.87×
14Mecklenburg-Vorpommern~6K0.81×
15Thüringen~8K0.74×
16Sachsen-Anhalt~7K0.67×
Fig. 06

Affinity by region

Affinity by region — TKKG, Germany
0.67×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TKKG audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TKKG audience
#·InterestCategoryAffinity×
01Children's literatureLiterature18.04×
02Krefeld PinguineSports11.04×
03Die drei ???Literature8.55×
04The NutcrackerMusic & Radio7.72×
05Picture bookLiterature5.97×
06Scooby-DooMovies & TV4.70×
07HugendubelShopping4.58×
08PlaymobilKids & Family4.35×
09Child safety seatKids & Family4.11×
10BooksellingLiterature3.37×
11Child careKids & Family3.18×
12Ernsting's familyShopping3.10×
13EssoCars & Mobility2.94×
14VolunteeringPolitics & Society2.87×
15LegoKids & Family2.78×
16KitchenHome & Garden2.20×
17TchiboShopping2.07×
18TagesschauMovies & TV1.79×
19DeichmannShopping1.76×
20Obi (store)Shopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TKKG audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TKKG audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.55×
Community OrientationOPEN1.34×
Convenience OrientationPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TKKG audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.84×
Luxury OrientationPREMIUM0.85×
Early Adopter MentalityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does TKKG have in Germany?

TKKG has an estimated audience of 410,119 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of TKKG fans?

65.9% of TKKG fans are female, 34.1% are male, with an average age of 41.4 years.

03

Which brands do TKKG fans like most?

TKKG fans show strongest brand affinity for Children's literature (18.04×), Hugendubel (4.58×), and Picture book (5.97×) over the country average.

04

Where do TKKG fans live in Germany?

TKKG fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do TKKG fans also like?

Beyond TKKG itself, the audience over-indexes on Hugendubel (4.58×), Picture book (5.97×), Die drei ??? (8.55×), and Scooby-Doo (4.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See TKKG audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for TKKG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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