Rascasse Audience Intelligence

Urban exploration Audience in Germany

A data profile of the people who buy, follow and care about Urban exploration in Germany — modelled from more than twelve digital signal sources. Urban exploration has an estimated audience of 363,190 people in Germany.

#43among Travel type in Germany#5575among Topic in Germany#1209in Travel & Leisure

The average Urban exploration fan in Germany is 38.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include AllTrails, Google Trends, Tagesschau, with strongest over-indexing on AllTrails (55.44× the country average).

Demographically, the Urban exploration audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Travelling, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Urban exploration fan in Germany is more male, around 38.3 years old, with strong Travelling tendencies and a notable affinity for AllTrails.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Urban exploration profile in Germany.

Audience size
363K
in Germany
Gender
44.3%♀
55.7% male
Age
38.3
average years
Country rank
#15119
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Urban exploration fans

44.3% are female, 55.7% are male, average age 38.3.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Urban exploration audience in Germany
MetricValue
Female44.3%
Male55.7%
Average age38.3
Estimated audience size363,190
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Urban exploration audience in Germany
Age bracketShare%
16-1919%
20-2921%
30-3922%
40-4922%
50+16%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Urban exploration audience comes from Germany.

Worldwide audience distribution share by country for Urban exploration
CountryShare
United States22.4%
United Kingdom8.7%
Mexico6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Urban exploration audience in Germany is strongest.

Fig. 05

Top regions by affinity

Urban exploration fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.08×
02Sachsen~20K1.06×
03Brandenburg~10K1.06×
04Bremen~3K1.03×
05Hessen~30K1.01×
06Mecklenburg-Vorpommern~7K1.01×
07Niedersachsen~40K1.00×
08Schleswig-Holstein~10K1.00×
09Thüringen~9K1.00×
10Rheinland-Pfalz~20K0.99×
11Saarland~4K0.99×
12Hamburg~8K0.97×
13Nordrhein-Westfalen~80K0.95×
14Sachsen-Anhalt~9K0.95×
15Bayern~60K0.94×
16Baden-Württemberg~50K0.91×
Fig. 06

Affinity by region

Affinity by region — Urban exploration, Germany
0.91×1.00×1.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Urban exploration audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Urban exploration audience
#·InterestCategoryAffinity×
01AllTrailsInternet & Social Media55.44×
02Maite PerroniMovies & TV29.07×
03Portal 2Games21.78×
04Sniper EliteGames20.00×
05Google TrendsInternet & Social Media15.08×
06Clash RoyaleGames9.01×
07Once Upon a Time in AmericaMovies & TV8.78×
08Jennifer GarnerMovies & TV7.64×
09PandoraFashion & Accessoires4.36×
10Wizz AirTravel & Leisure3.68×
11SkyscannerTravel & Leisure2.98×
12NintendoGames2.97×
13RyanairTravel & Leisure2.34×
14FressnapfShopping2.15×
15TagesschauMovies & TV2.12×
16EtsyFashion & Accessoires2.00×
17NatureHome & Garden1.85×
18ADACCars & Mobility1.85×
19FamilyKids & Family1.59×
20Do it yourself (DIY)Home & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Urban exploration audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Urban exploration audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.59×
Pet OwnershipJOY1.57×
Community OrientationOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Urban exploration audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.73×
Price SensitivityPREMIUM0.85×
Luxury OrientationPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Urban exploration have in Germany?

Urban exploration has an estimated audience of 363,190 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Urban exploration fans?

44.3% of Urban exploration fans are female, 55.7% are male, with an average age of 38.3 years.

03

Which brands do Urban exploration fans like most?

Urban exploration fans show strongest brand affinity for AllTrails (55.44×), Google Trends (15.08×), and Tagesschau (2.12×) over the country average.

04

Where do Urban exploration fans live in Germany?

Urban exploration fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Urban exploration fans also like?

Beyond Urban exploration itself, the audience over-indexes on Google Trends (15.08×), Tagesschau (2.12×), Ryanair (2.34×), and Pandora (4.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in Germany

See Urban exploration audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Urban exploration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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