Urban exploration Audience in Germany
Urban exploration has an estimated audience of 363,190 people in Germany. 44.3% are female, 55.7% are male, average age 38.3. Top brand affinities: AllTrails, Satire, Tagesschau, German television comedy, Ryanair.
Top brand affinities include AllTrails, Satire, Tagesschau, with strongest over-indexing on AllTrails (77.38× the country average). Demographically, the Urban exploration audience skews more male with an average age of 38.3, and over-indexes on personality traits such as DIY Mentality, Urban Lifestyle.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Urban exploration fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 38.3 |
| Estimated audience size | 363,190 |
Audience persona
The typical Urban exploration fan in Germany is more male, around 38.3 years old, with strong DIY Mentality tendencies and a notable affinity for AllTrails.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AllTrails | 77.38× | Internet & Social Media |
| Satire | 6.15× | Literature |
| Tagesschau | 2.39× | Movies & TV |
| German television comedy | 5.88× | Movies & TV |
| Ryanair | 2.68× | Travel & Leisure |
| Do it yourself (DIY) | 2.11× | Home & Garden |
| Art exhibition | 3.71× | Arts & Culture |
| Google Trends | 10.28× | Internet & Social Media |
| 2. Bundesliga | 2.34× | Sports |
| Fressnapf | 3.21× | Shopping |
| Pets | 1.58× | Pets & Animals |
| Clash Royale | 11.65× | Games |
| Jennifer Garner | 7.8× | Movies & TV |
| Canoeing | 10.1× | Sports |
| Maite Perroni | 29.08× | Movies & TV |
| Once Upon a Time in America | 12.27× | Movies & TV |
| Eintracht Frankfurt | 1.94× | Sports |
| Vacations | 2.11× | Travel & Leisure |
| Sports betting | 4.91× | Games |
| Automobiles | 1.52× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.52 |
| Urban Lifestyle | OPEN | 1.51 |
| Sports Activity | POWER | 1.47 |
| Sustainability | BALANCE | 1.46 |
| Pet Ownership | JOY | 1.45 |
| Travelling | THRILL | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 8.7% |
| Mexico | 6.2% |
See Urban exploration audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Urban exploration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.