Urban exploration Audience in Germany
Urban exploration has an estimated audience of 363,190 people in Germany. 44.3% are female, 55.7% are male, average age 38.3. Top brand affinities: Progressive rock, Home construction, Artistic inspiration, Historic site, Stradivarius.
Top brand affinities include Progressive rock, Home construction, Artistic inspiration, with strongest over-indexing on Progressive rock (3.62× the country average). Demographically, the Urban exploration audience skews more male with an average age of 38.3, and over-indexes on personality traits such as DIY Mentality, Urban Lifestyle.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Urban exploration fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 38.3 |
| Estimated audience size | 363,190 |
Audience persona
The typical Urban exploration fan in Germany is more male, around 38.3 years old, with strong DIY Mentality tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.62× | Music & Radio |
| Home construction | 1.61× | Home & Garden |
| Artistic inspiration | 1.75× | Arts & Culture |
| Historic site | 14.02× | Arts & Culture |
| Stradivarius | 1.97× | Shopping |
| Natural rubber | 2.68× | Cars & Mobility |
| Unique Gifts | 1.56× | Shopping |
| Collectable | 1.6× | Kids & Family |
| Turner & Hooch | 17.89× | Movies & TV |
| headspace | 7.8× | Health |
| KLIX (AM) | 2.08× | Music & Radio |
| Škoda Kodiaq | 1.65× | Cars & Mobility |
| Hypertext | 2.15× | Technology & Electronics |
| Jeremy Meeks | 6.58× | Fashion & Accessoires |
| Percha | 5.56× | Travel & Leisure |
| Minestrone | 1.66× | Food & Beverages |
| Corona (band) | 1.56× | Music & Radio |
| JDSU | 2× | Business & Career |
| Jaguar F-Pace | 3.78× | Cars & Mobility |
| Figure painting (hobby) | 2.27× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.52 |
| Urban Lifestyle | OPEN | 1.51 |
| Sports Activity | POWER | 1.47 |
| Sustainability | BALANCE | 1.46 |
| Pet Ownership | JOY | 1.45 |
| Travelling | THRILL | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| United Kingdom | 8.7% |
| Mexico | 6.2% |
See Urban exploration audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Urban exploration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.