Rascasse Audience Intelligence

Urban exploration Audience in United States

A data profile of the people who buy, follow and care about Urban exploration in United States — modelled from more than twelve digital signal sources. Urban exploration has an estimated audience of 1,756,489 people in United States.

#43among Travel type in United States#6761among Topic in United States#1214in Travel & Leisure

The average Urban exploration fan in United States is 40.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Tennessee, California.

Top brand affinities include Minnesota Wild, Sausage Party, Genetics, with strongest over-indexing on Minnesota Wild (5.88× the country average).

Demographically, the Urban exploration audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Urban exploration fan in United States is balanced, around 40.2 years old, with strong Travelling tendencies and a notable affinity for Minnesota Wild.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Urban exploration profile in United States.

Audience size
1.8M
in United States
Gender
49.2%♀
50.8% male
Age
40.2
average years
Country rank
#15751
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Urban exploration fans

49.2% are female, 50.8% are male, average age 40.2.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Urban exploration audience in United States
MetricValue
Female49.2%
Male50.8%
Average age40.2
Estimated audience size1,756,489
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Urban exploration audience in United States
Age bracketShare%
16-1915%
20-2922%
30-3922%
40-4921%
50+21%
Fig. 04

Worldwide distribution

22.4%

of the worldwide Urban exploration audience comes from United States.

Worldwide audience distribution share by country for Urban exploration
CountryShare
United States22.4%
United Kingdom8.7%
Mexico6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Urban exploration audience in United States is strongest.

Fig. 05

Top regions by affinity

Urban exploration fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~200K5.21×
02Kentucky~70K3.10×
03Alabama~50K2.12×
04Georgia~90K1.66×
05Arkansas~20K1.65×
06North Carolina~70K1.40×
07Texas~200K1.33×
08Minnesota~30K1.20×
09Virginia~50K1.11×
10Wisconsin~30K1.08×
11New Hampshire~7K1.04×
12Florida~100K1.01×
13Indiana~30K0.99×
14Oregon~20K0.99×
15Oklahoma~20K0.99×
16Washington~30K0.97×
17Utah~10K0.95×
18Alaska~4K0.94×
19Vermont~3K0.94×
20Massachusetts~30K0.92×
21Colorado~30K0.92×
22Idaho~8K0.92×
23Maine~6K0.92×
24North Dakota~3K0.90×
25West Virginia~7K0.89×
26Rhode Island~5K0.89×
27Montana~4K0.89×
28South Dakota~4K0.89×
29Ohio~50K0.87×
30Missouri~20K0.87×
31Nebraska~8K0.87×
32Washington, District of Columbia~5K0.87×
33Delaware~4K0.87×
34New Mexico~7K0.85×
35California~200K0.84×
36Illinois~50K0.84×
37Kansas~10K0.84×
38Hawaii~6K0.84×
39New York~80K0.81×
40Michigan~40K0.81×
41Connecticut~10K0.81×
42Nevada~10K0.81×
43Maryland~20K0.80×
44Pennsylvania~50K0.79×
45Mississippi~10K0.79×
46Arizona~30K0.78×
47Iowa~10K0.78×
48South Carolina~20K0.77×
49Louisiana~20K0.74×
50New Jersey~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Urban exploration, United States
0.70×1.00×5.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Urban exploration audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Urban exploration audience
#·InterestCategoryAffinity×
01Sausage PartyMovies & TV12.97×
02Argentina national football teamSports6.75×
03Minnesota WildSports5.88×
04VenmoTechnology & Electronics4.14×
05Backpacking (travel)Travel & Leisure3.08×
06GraffitiArts & Culture3.01×
07Robert RedfordMovies & TV2.93×
08Art exhibitionArts & Culture2.83×
09Handmade jewelryFashion & Accessoires2.34×
10Contemporary artArts & Culture2.15×
11NostalgiaHome & Garden2.11×
12MuseumArts & Culture2.09×
13GeneticsKids & Family2.04×
14InnovationBusiness & Career1.96×
15Fine artBusiness & Career1.88×
16Vintage clothingFashion & Accessoires1.88×
17Adventure travelTravel & Leisure1.84×
18BeetlejuiceMovies & TV1.81×
19Nordstrom rackFashion & Accessoires1.72×
20Pet foodPets & Animals1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Urban exploration audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Urban exploration audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.69×
PatriotismCONSERVATISM1.58×
Design AffinityPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Urban exploration audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.65×
Price SensitivityPREMIUM0.87×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Urban exploration have in United States?

Urban exploration has an estimated audience of 1,756,489 people in United States, concentrated in Texas and Tennessee.

02

What is the gender split and age of Urban exploration fans?

49.2% of Urban exploration fans are female, 50.8% are male, with an average age of 40.2 years.

03

Which brands do Urban exploration fans like most?

Urban exploration fans show strongest brand affinity for Minnesota Wild (5.88×), Sausage Party (12.97×), and Genetics (2.04×) over the country average.

04

Where do Urban exploration fans live in United States?

Urban exploration fans in United States are most concentrated in Texas (reach ~200K), Tennessee (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Urban exploration fans also like?

Beyond Urban exploration itself, the audience over-indexes on Sausage Party (12.97×), Genetics (2.04×), Nostalgia (2.11×), and Art exhibition (2.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Urban exploration audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Urban exploration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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