Urban exploration Audience in United States

Urban exploration logo

Urban exploration has an estimated audience of 1,756,489 people in United States. 49.2% are female, 50.8% are male, average age 40.2. Top regions: Texas, Tennessee, California. Top brand affinities: Natural rubber, Dog breed, Israel, Bank account, Nasal cavity.

The average Urban exploration fan in United States is 40.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Tennessee, California. Top brand affinities include Natural rubber, Dog breed, Israel, with strongest over-indexing on Natural rubber (4.3× the country average). Demographically, the Urban exploration audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Urban exploration fans

Demographic split for Urban exploration audience in United States
MetricValue
Female49.2%
Male50.8%
Average age40.2
Estimated audience size1,756,489

Audience persona

The typical Urban exploration fan in United States is balanced, around 40.2 years old, with strong Sustainability tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Urban exploration in United States
RegionReachAffinity
Texas225,6501.49×
Tennessee215,3876.11×
California153,5820.8×
Florida133,8661.13×
Georgia109,4442.02×
Kentucky89,7214.07×
New York76,8730.78×
Alabama60,9672.48×
Ohio45,5280.84×
Illinois43,5580.74×
Pennsylvania43,3530.73×
North Carolina38,3670.73×
Michigan35,6110.78×
Washington33,8190.96×
Indiana33,5071.04×
Virginia32,6120.76×
Massachusetts31,3230.91×
Wisconsin28,0421.06×
New Jersey27,4650.61×
Minnesota27,2121.08×
Arizona25,9710.72×
Colorado22,8680.83×
Missouri22,2470.79×
Maryland20,6490.68×
Oregon20,2631.01×
South Carolina16,5190.63×
Oklahoma16,3330.84×
Utah13,5520.86×
Louisiana13,3040.59×
Connecticut13,2690.75×
Nevada11,9100.7×
Kansas9,5080.69×
Arkansas9,0320.62×
Iowa8,6100.59×
Mississippi7,4810.52×
New Hampshire7,4381.07×
Idaho6,2880.71×
West Virginia5,7010.7×
New Mexico5,5930.63×
Nebraska5,4940.62×
Maine4,7850.76×
Washington, District of Columbia4,2370.8×
Hawaii4,0510.54×
Rhode Island3,6540.65×
Montana3,3060.68×
Alaska3,0030.8×
Vermont2,6030.84×
South Dakota2,3120.57×
Delaware2,2570.47×
North Dakota1,9860.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Urban exploration audience
BrandAffinityCategory
Natural rubber4.3×Cars & Mobility
Dog breed1.97×Pets & Animals
Israel3.2×Travel & Leisure
Bank account2.69×Business & Career
Nasal cavity8.58×Health
Collectable1.59×Kids & Family
Urban Outfitters1.68×Shopping
Jingoism1.86×Politics & Society
Nebraska Cornhuskers football3.06×Sports
Jaws3.75×Movies & TV
Jesse Plemons2.32×Movies & TV
Home staging3.19×Home & Garden
Emperor Entertainment Group7.25×Business & Career
Jeep Grand Cherokee (WJ)3.68×Cars & Mobility
Glossier2.93×Beauty & Wellness
JDSU1.55×Business & Career
Electrolyte2.29×Health
Jeep Wagoneer2.72×Cars & Mobility
Hypertext2.86×Technology & Electronics
Acoustic music2.16×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Urban exploration audience
TraitClusterScore
SustainabilityBALANCE1.89
ExtroversionTHRILL1.79
Early Adopter MentalityPOWER1.72
Luxury OrientationPREMIUM1.72
TravellingTHRILL1.67
Design AffinityPREMIUM1.66

Worldwide distribution

Worldwide audience distribution share by country for Urban exploration
CountryShare
United States22.4%
United Kingdom8.7%
Mexico6.2%

See Urban exploration audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Urban exploration have in United States?

Urban exploration has an estimated audience of 1,756,489 people in United States, concentrated in Texas and Tennessee.

What is the gender split and age of Urban exploration fans?

49.2% of Urban exploration fans are female, 50.8% are male, with an average age of 40.2 years.

Which brands do Urban exploration fans like most?

Urban exploration fans show strongest brand affinity for Natural rubber (4.3×), Dog breed (1.97×), and Israel (3.2×) over the country average.

Where do Urban exploration fans live in United States?

Urban exploration fans in United States are most concentrated in Texas (reach 225,650), Tennessee (reach 215,387), and California (reach 153,582). These three regions account for the largest share of the active audience.

What other brands do Urban exploration fans also like?

Beyond Urban exploration itself, the audience over-indexes on Dog breed (1.97×), Israel (3.2×), Bank account (2.69×), and Nasal cavity (8.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Urban exploration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.