Usedom Audience in Germany
Usedom has an estimated audience of 667,350 people in Germany. 64.7% are female, 35.3% are male, average age 45.2. Top regions: Nordrhein-Westfalen, Niedersachsen, Mecklenburg-Vorpommern. Top brand affinities: Rossmann, Home Office, Goes, Time (magazine), Gil Ofarim.
The average Usedom fan in Germany is 45.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Mecklenburg-Vorpommern. Top brand affinities include Rossmann, Home Office, Goes, with strongest over-indexing on Rossmann (1.85× the country average). Demographically, the Usedom audience skews more female with an average age of 45.2, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Usedom fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 45.2 |
| Estimated audience size | 667,350 |
Audience persona
The typical Usedom fan in Germany is more female, around 45.2 years old, with strong DIY Mentality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,751 | 0.61× |
| Niedersachsen | 59,120 | 0.91× |
| Mecklenburg-Vorpommern | 54,792 | 4.3× |
| Bayern | 51,773 | 0.48× |
| Baden-Württemberg | 39,688 | 0.44× |
| Sachsen | 35,680 | 1.09× |
| Berlin | 34,241 | 1.15× |
| Brandenburg | 28,691 | 1.39× |
| Hessen | 26,223 | 0.52× |
| Schleswig-Holstein | 24,253 | 1.01× |
| Sachsen-Anhalt | 17,221 | 1× |
| Rheinland-Pfalz | 15,405 | 0.46× |
| Thüringen | 15,338 | 0.9× |
| Hamburg | 11,665 | 0.77× |
| Saarland | 3,290 | 0.4× |
| Bremen | 3,288 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.85× | Shopping |
| Home Office | 2.08× | Business & Career |
| Goes | 1.6× | Travel & Leisure |
| Time (magazine) | 2.56× | News |
| Gil Ofarim | 1.54× | Music & Radio |
| Saving | 1.55× | Business & Career |
| Jack White | 2.01× | Movies & TV |
| Stradivarius | 1.64× | Shopping |
| Israel | 1.57× | Travel & Leisure |
| Home Delivery | 1.83× | Food & Beverages |
| Building insulation | 2.78× | Home & Garden |
| KLIX (AM) | 1.61× | Music & Radio |
| Free University of Berlin | 2.29× | Business & Career |
| Headhunters (film) | 2.9× | Movies & TV |
| Este, Veneto | 1.5× | Travel & Leisure |
| Rosie the Riveter | 6.77× | Business & Career |
| Faun (band) | 2.54× | Music & Radio |
| Metamorphoses | 1.79× | Literature |
| Vijesti.ba | 2.27× | News |
| Esra Erol | 2.88× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.41 |
| Family Orientation | CONSERVATISM | 1.35 |
| Community Orientation | OPEN | 1.31 |
| Pet Ownership | JOY | 1.29 |
| Quality Awareness | PREMIUM | 1.22 |
| Design Affinity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 73.4% |
| Latvia | 8.3% |
| Poland | 2.3% |
See Usedom audiences in other countries
More Island audiences in Germany
Frequently asked questions
How many fans does Usedom have in Germany?
Usedom has an estimated audience of 667,350 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Usedom fans?
64.7% of Usedom fans are female, 35.3% are male, with an average age of 45.2 years.
Which brands do Usedom fans like most?
Usedom fans show strongest brand affinity for Rossmann (1.85×), Home Office (2.08×), and Goes (1.6×) over the country average.
Where do Usedom fans live in Germany?
Usedom fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,751), Niedersachsen (reach 59,120), and Mecklenburg-Vorpommern (reach 54,792). These three regions account for the largest share of the active audience.
What other brands do Usedom fans also like?
Beyond Usedom itself, the audience over-indexes on Home Office (2.08×), Goes (1.6×), Time (magazine) (2.56×), and Gil Ofarim (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Usedom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.