Usedom Audience in Germany
A data profile of the people who buy, follow and care about Usedom in Germany — modelled from more than twelve digital signal sources. Usedom has an estimated audience of 667,350 people in Germany.
The average Usedom fan in Germany is 45.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Mecklenburg-Vorpommern, Niedersachsen.
Top brand affinities include QVC, Roland Kaiser, Matthias Reim, with strongest over-indexing on QVC (3.84× the country average).
Demographically, the Usedom audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Usedom fan in Germany is more female, around 45.2 years old, with strong Quality Awareness tendencies and a notable affinity for QVC.
At a glance
The key figures that characterise the Usedom profile in Germany.
Search interest · 12-month trend
Demographics of Usedom fans
64.7% are female, 35.3% are male, average age 45.2.
Gender split
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 45.2 |
| Estimated audience size | 667,350 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 22% | |
| 40-49 | 32% | |
| 50+ | 27% |
Worldwide distribution
of the worldwide Usedom audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 73.3% |
| Latvia | 8.3% |
| Netherlands | 2.3% |
Geography
Where the Usedom audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~60K | 5.03× | |
| 02 | Brandenburg | ~30K | 1.39× | |
| 03 | Sachsen | ~30K | 1.06× | |
| 04 | Berlin | ~30K | 1.05× | |
| 05 | Sachsen-Anhalt | ~20K | 1.00× | |
| 06 | Schleswig-Holstein | ~20K | 0.95× | |
| 07 | Thüringen | ~20K | 0.89× | |
| 08 | Niedersachsen | ~50K | 0.83× | |
| 09 | Hamburg | ~10K | 0.73× | |
| 10 | Bremen | ~3K | 0.57× | |
| 11 | Nordrhein-Westfalen | ~80K | 0.55× | |
| 12 | Hessen | ~20K | 0.47× | |
| 13 | Bayern | ~50K | 0.43× | |
| 14 | Rheinland-Pfalz | ~10K | 0.43× | |
| 15 | Saarland | ~3K | 0.41× | |
| 16 | Baden-Württemberg | ~40K | 0.40× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Usedom audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Matthias Reim | Music & Radio | 6.25× | ||
| 02 | Maite Kelly | Music & Radio | 5.13× | ||
| 03 | Nordsee | Food & Beverages | 4.70× | ||
| 04 | Andy Borg | Music & Radio | 4.50× | ||
| 05 | Andrea Berg | Music & Radio | 3.88× | ||
| 06 | QVC | Movies & TV | 3.84× | ||
| 07 | Roland Kaiser | Music & Radio | 3.64× | ||
| 08 | Udo Lindenberg | Music & Radio | 3.64× | ||
| 09 | Garden furniture | Home & Garden | 3.50× | ||
| 10 | Dynamo Dresden | Sports | 3.09× | ||
| 11 | Garden centre | Home & Garden | 3.01× | ||
| 12 | Hardware store | Home & Garden | 2.93× | ||
| 13 | Der Tagesspiegel | News | 2.77× | ||
| 14 | Schlager music | Music & Radio | 2.52× | ||
| 15 | Helene Fischer | Music & Radio | 2.36× | ||
| 16 | Obi (store) | Shopping | 2.22× | ||
| 17 | Nature | Home & Garden | 2.21× | ||
| 18 | Müller (company) | Food & Beverages | 2.17× | ||
| 19 | Tagesschau | Movies & TV | 1.80× | ||
| 20 | Family | Kids & Family | 1.80× |
Personality of the Usedom audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.57× | |
| Family Orientation | CONSERVATISM | 1.54× | |
| DIY Mentality | THRILL | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.72× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Social Media Usage | JOY | 0.81× |
Frequently asked questions
How many fans does Usedom have in Germany?
Usedom has an estimated audience of 667,350 people in Germany, concentrated in Nordrhein-Westfalen and Mecklenburg-Vorpommern.
What is the gender split and age of Usedom fans?
64.7% of Usedom fans are female, 35.3% are male, with an average age of 45.2 years.
Which brands do Usedom fans like most?
Usedom fans show strongest brand affinity for QVC (3.84×), Roland Kaiser (3.64×), and Matthias Reim (6.25×) over the country average.
Where do Usedom fans live in Germany?
Usedom fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Mecklenburg-Vorpommern (reach ~60K), and Niedersachsen (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Usedom fans also like?
Beyond Usedom itself, the audience over-indexes on Roland Kaiser (3.64×), Matthias Reim (6.25×), Obi (store) (2.22×), and Nature (2.21×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Island audiences in Germany
See Usedom audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Usedom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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