USHER Audience in Germany
A data profile of the people who buy, follow and care about USHER in Germany — modelled from more than twelve digital signal sources. USHER has an estimated audience of 282,922 people in Germany.
The average USHER fan in Germany is 36.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nature, Concerts, Vacations, with strongest over-indexing on Nature (1.91× the country average).
Demographically, the USHER audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical USHER fan in Germany is balanced, around 36.7 years old, with strong Tradition tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the USHER profile in Germany.
Search interest · 12-month trend
Demographics of USHER fans
51.3% are female, 48.7% are male, average age 36.7.
Gender split
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 36.7 |
| Estimated audience size | 282,922 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide USHER audience comes from Germany.
| Country | Share |
|---|---|
| United States | 42.2% |
| United Kingdom | 11.5% |
| Brazil | 8.5% |
Geography
Where the USHER audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~10K | 1.35× | |
| 02 | Berlin | ~20K | 1.31× | |
| 03 | Nordrhein-Westfalen | ~90K | 1.21× | |
| 04 | Bremen | ~4K | 1.21× | |
| 05 | Hessen | ~30K | 1.18× | |
| 06 | Baden-Württemberg | ~50K | 1.04× | |
| 07 | Rheinland-Pfalz | ~20K | 1.02× | |
| 08 | Bayern | ~60K | 1.00× | |
| 09 | Niedersachsen | ~30K | 0.98× | |
| 10 | Saarland | ~4K | 0.98× | |
| 11 | Schleswig-Holstein | ~10K | 0.93× | |
| 12 | Sachsen | ~20K | 0.89× | |
| 13 | Brandenburg | ~9K | 0.82× | |
| 14 | Sachsen-Anhalt | ~7K | 0.74× | |
| 15 | Mecklenburg-Vorpommern | ~5K | 0.73× | |
| 16 | Thüringen | ~6K | 0.70× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the USHER audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Concerts | Music & Radio | 2.37× | ||
| 02 | Eurodance | Music & Radio | 2.35× | ||
| 03 | Contemporary R&B | Music & Radio | 2.01× | ||
| 04 | Acoustic guitar | Music & Radio | 1.98× | ||
| 05 | Bass guitar | Music & Radio | 1.95× | ||
| 06 | Nina Chuba | Music & Radio | 1.95× | ||
| 07 | Nature | Home & Garden | 1.91× | ||
| 08 | Vacations | Travel & Leisure | 1.88× | ||
| 09 | Underground hip hop | Music & Radio | 1.81× | ||
| 10 | Carpentry | Home & Garden | 1.67× | ||
| 11 | Music festivals | Music & Radio | 1.63× | ||
| 12 | Musical instrument | Music & Radio | 1.62× | ||
| 13 | Siberian Husky | Pets & Animals | 1.59× | ||
| 14 | Bulldog | Pets & Animals | 1.59× | ||
| 15 | MSN | News | 1.59× | ||
| 16 | French Bulldog | Pets & Animals | 1.58× | ||
| 17 | Livemusic | Music & Radio | 1.55× | ||
| 18 | Soul music | Music & Radio | 1.55× | ||
| 19 | Lodging | Travel & Leisure | 1.52× | ||
| 20 | Beagle | Pets & Animals | 1.51× |
Personality of the USHER audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.26× | |
| Community Orientation | OPEN | 1.24× | |
| Extroversion | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.87× | |
| DIY Mentality | THRILL | 0.92× | |
| Creativity | OPEN | 0.94× |
Frequently asked questions
How many fans does USHER have in Germany?
USHER has an estimated audience of 282,922 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of USHER fans?
51.3% of USHER fans are female, 48.7% are male, with an average age of 36.7 years.
Which brands do USHER fans like most?
USHER fans show strongest brand affinity for Nature (1.91×), Concerts (2.37×), and Vacations (1.88×) over the country average.
Where do USHER fans live in Germany?
USHER fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do USHER fans also like?
Beyond USHER itself, the audience over-indexes on Concerts (2.37×), Vacations (1.88×), Musical instrument (1.62×), and Contemporary R&B (2.01×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for USHER. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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