USHER Audience in Germany
USHER has an estimated audience of 360,804 people in Germany. 51.2% are female, 48.8% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Preacher (comics), KLIX (AM), Home Delivery, Israel, Buddy – The Buddy Holly Story.
The average USHER fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Preacher (comics), KLIX (AM), Home Delivery, with strongest over-indexing on Preacher (comics) (7.08× the country average). Demographically, the USHER audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: R&B
Demographics of USHER fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 36.8 |
| Estimated audience size | 360,804 |
Audience persona
The typical USHER fan in Germany is balanced, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Preacher (comics).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 98,338 | 1.25× |
| Bayern | 59,746 | 1.03× |
| Baden-Württemberg | 52,172 | 1.06× |
| Niedersachsen | 34,153 | 0.97× |
| Hessen | 33,412 | 1.22× |
| Berlin | 22,653 | 1.4× |
| Rheinland-Pfalz | 18,008 | 1× |
| Sachsen | 16,140 | 0.91× |
| Schleswig-Holstein | 11,595 | 0.89× |
| Hamburg | 11,349 | 1.39× |
| Brandenburg | 8,903 | 0.8× |
| Sachsen-Anhalt | 6,350 | 0.68× |
| Thüringen | 5,757 | 0.63× |
| Mecklenburg-Vorpommern | 4,576 | 0.66× |
| Saarland | 4,018 | 0.91× |
| Bremen | 3,712 | 1.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Preacher (comics) | 7.08× | Literature |
| KLIX (AM) | 2.56× | Music & Radio |
| Home Delivery | 2.49× | Food & Beverages |
| Israel | 1.61× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.4× | Music & Radio |
| Building insulation | 1.82× | Home & Garden |
| Glashütte | 1.84× | Travel & Leisure |
| San Gil | 1.76× | Travel & Leisure |
| Scratching post | 2.36× | Pets & Animals |
| Volvo V60 | 1.9× | Cars & Mobility |
| Jaguar F-Pace | 2.53× | Cars & Mobility |
| Theocracy | 3.74× | Music & Radio |
| Jason Clarke (actor) | 1.62× | Movies & TV |
| Gender-neutral language | 1.88× | Politics & Society |
| Hauptschule | 2.62× | Kids & Family |
| Celtic mythology | 1.69× | Arts & Culture |
| Goop | 2.45× | Internet & Social Media |
| Liberace | 1.93× | Music & Radio |
| Whataburger | 1.74× | Food & Beverages |
| Hà Tĩnh | 3.89× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.19 |
| Sports Activity | POWER | 1.08 |
| Travelling | THRILL | 1.05 |
| Sustainability | BALANCE | 1.01 |
| Luxury Orientation | PREMIUM | 1.01 |
| DIY Mentality | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.2% |
| United Kingdom | 9.7% |
| Germany | 5.8% |
See USHER audiences in other countries
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Frequently asked questions
How many fans does USHER have in Germany?
USHER has an estimated audience of 360,804 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of USHER fans?
51.2% of USHER fans are female, 48.8% are male, with an average age of 36.8 years.
Which brands do USHER fans like most?
USHER fans show strongest brand affinity for Preacher (comics) (7.08×), KLIX (AM) (2.56×), and Home Delivery (2.49×) over the country average.
Where do USHER fans live in Germany?
USHER fans in Germany are most concentrated in Nordrhein-Westfalen (reach 98,338), Bayern (reach 59,746), and Baden-Württemberg (reach 52,172). These three regions account for the largest share of the active audience.
What other brands do USHER fans also like?
Beyond USHER itself, the audience over-indexes on KLIX (AM) (2.56×), Home Delivery (2.49×), Israel (1.61×), and Buddy – The Buddy Holly Story (2.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for USHER. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.