Večernje novosti Audience in Germany
Večernje novosti has an estimated audience of 400,000 people in Germany. 56.2% are female, 43.8% are male, average age 41.5. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Enzkreis, Rossmann, Gil Ofarim, Scots Guards, De Buyer.
The average Večernje novosti fan in Germany is 41.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Enzkreis, Rossmann, Gil Ofarim, with strongest over-indexing on Enzkreis (103.64× the country average). Demographically, the Večernje novosti audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Večernje novosti fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 41.5 |
| Estimated audience size | 400,000 |
Audience persona
The typical Večernje novosti fan in Germany is more female, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Enzkreis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 156,735 | 2.44× |
| Baden-Württemberg | 134,019 | 2.46× |
| Nordrhein-Westfalen | 121,964 | 1.39× |
| Hessen | 68,011 | 2.23× |
| Niedersachsen | 23,850 | 0.61× |
| Rheinland-Pfalz | 18,323 | 0.91× |
| Schleswig-Holstein | 14,696 | 1.02× |
| Berlin | 12,570 | 0.7× |
| Hamburg | 8,605 | 0.95× |
| Sachsen | 8,528 | 0.43× |
| Sachsen-Anhalt | 6,148 | 0.59× |
| Thüringen | 3,592 | 0.35× |
| Saarland | 3,130 | 0.64× |
| Brandenburg | 3,085 | 0.25× |
| Bremen | 2,660 | 0.78× |
| Mecklenburg-Vorpommern | 1,771 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Enzkreis | 103.64× | Travel & Leisure |
| Rossmann | 1.97× | Shopping |
| Gil Ofarim | 3.11× | Music & Radio |
| Scots Guards | 104.17× | Politics & Society |
| De Buyer | 20× | Home & Garden |
| Pillow | 1.95× | Home & Garden |
| Video izle | 4.27× | |
| Justice | 4.6× | Politics & Society |
| Israel | 2.1× | Travel & Leisure |
| Fatteh | 11.18× | Food & Beverages |
| Jack White | 1.82× | Movies & TV |
| Solo climbing | 3.59× | Sports |
| Bunnik | 28.6× | Travel & Leisure |
| Miraflores, Guaviare | 20× | Travel & Leisure |
| Ennis, Texas | 20× | Travel & Leisure |
| Fast Five | 3.86× | Movies & TV |
| Loincloth | 2.15× | Fashion & Accessoires |
| Mount Arafat | 7.8× | Travel & Leisure |
| Jacob Tremblay | 3.46× | Movies & TV |
| Headhunters (film) | 3.02× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.32 |
| Price Sensitivity | PREMIUM | 1.21 |
| Tradition | CONSERVATISM | 1.16 |
| Need for Security | CONSERVATISM | 1.13 |
| Travelling | THRILL | 1.1 |
| Family Orientation | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Serbia | 36.5% |
| Bosnia and Herzegovina | 12.9% |
| Croatia | 7.3% |
See Večernje novosti audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Večernje novosti have in Germany?
Večernje novosti has an estimated audience of 400,000 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Večernje novosti fans?
56.2% of Večernje novosti fans are female, 43.8% are male, with an average age of 41.5 years.
Which brands do Večernje novosti fans like most?
Večernje novosti fans show strongest brand affinity for Enzkreis (103.64×), Rossmann (1.97×), and Gil Ofarim (3.11×) over the country average.
Where do Večernje novosti fans live in Germany?
Večernje novosti fans in Germany are most concentrated in Bayern (reach 156,735), Baden-Württemberg (reach 134,019), and Nordrhein-Westfalen (reach 121,964). These three regions account for the largest share of the active audience.
What other brands do Večernje novosti fans also like?
Beyond Večernje novosti itself, the audience over-indexes on Rossmann (1.97×), Gil Ofarim (3.11×), Scots Guards (104.17×), and De Buyer (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Večernje novosti. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.