Video art Audience in Germany
Video art has an estimated audience of 458,797 people in Germany. 47.1% are female, 52.9% are male, average age 40.0. Top regions: Niedersachsen, Nordrhein-Westfalen, Berlin. Top brand affinities: Corona (band), Progressive rock, Stradivarius, Unique Gifts, Christmas Gift.
The average Video art fan in Germany is 40.0 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Berlin. Top brand affinities include Corona (band), Progressive rock, Stradivarius, with strongest over-indexing on Corona (band) (3.89× the country average). Demographically, the Video art audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Mindfulness, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Video art fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 40.0 |
| Estimated audience size | 458,797 |
Audience persona
The typical Video art fan in Germany is balanced, around 40.0 years old, with strong Mindfulness tendencies and a notable affinity for Corona (band).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 59,716 | 1.34× |
| Nordrhein-Westfalen | 43,892 | 0.44× |
| Berlin | 27,407 | 1.34× |
| Hessen | 24,045 | 0.69× |
| Bayern | 23,040 | 0.31× |
| Baden-Württemberg | 21,831 | 0.35× |
| Hamburg | 12,750 | 1.23× |
| Thüringen | 12,174 | 1.04× |
| Sachsen-Anhalt | 11,823 | 0.99× |
| Rheinland-Pfalz | 11,311 | 0.49× |
| Bremen | 11,110 | 2.83× |
| Saarland | 11,075 | 1.97× |
| Brandenburg | 10,958 | 0.77× |
| Mecklenburg-Vorpommern | 10,398 | 1.19× |
| Sachsen | 9,842 | 0.44× |
| Schleswig-Holstein | 9,688 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corona (band) | 3.89× | Music & Radio |
| Progressive rock | 2.44× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.64× | Shopping |
| Christmas Gift | 1.95× | Kids & Family |
| Urban horticulture | 1.75× | Home & Garden |
| Birthday Gifts | 1.55× | Kids & Family |
| Zagreb | 3.17× | Travel & Leisure |
| Fantasy F1 | 52.56× | Sports |
| Volvo V60 | 3.53× | Cars & Mobility |
| Calf raises | 7.86× | Sports |
| Call option | 7.32× | Business & Career |
| Hudson, New York | 4.05× | Travel & Leisure |
| myDealZ | 1.79× | Shopping |
| Information sensitivity | 3.16× | Technology & Electronics |
| Wolverine (comics) | 3.07× | Literature |
| Newborn screening | 4.85× | Health |
| Hobby Lobby | 3.64× | Home & Garden |
| Solo climbing | 2.1× | Sports |
| Geothermal heating | 2.66× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.59 |
| Tradition | CONSERVATISM | 1.54 |
| Patriotism | CONSERVATISM | 1.45 |
| Extroversion | THRILL | 1.41 |
| Need for Security | CONSERVATISM | 1.39 |
| Community Orientation | OPEN | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 38.1% |
| United States | 13.1% |
| Germany | 7.3% |
See Video art audiences in other countries
More Art movement audiences in Germany
- Decorative arts (8,651,096)
- Contemporary art (8,060,441)
- Modern art (8,013,008)
- Performance art (7,564,405)
- Illustration (6,588,413)
Frequently asked questions
How many fans does Video art have in Germany?
Video art has an estimated audience of 458,797 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Video art fans?
47.1% of Video art fans are female, 52.9% are male, with an average age of 40.0 years.
Which brands do Video art fans like most?
Video art fans show strongest brand affinity for Corona (band) (3.89×), Progressive rock (2.44×), and Stradivarius (1.97×) over the country average.
Where do Video art fans live in Germany?
Video art fans in Germany are most concentrated in Niedersachsen (reach 59,716), Nordrhein-Westfalen (reach 43,892), and Berlin (reach 27,407). These three regions account for the largest share of the active audience.
What other brands do Video art fans also like?
Beyond Video art itself, the audience over-indexes on Progressive rock (2.44×), Stradivarius (1.97×), Unique Gifts (1.64×), and Christmas Gift (1.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Video art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.