Video art Audience in Germany
A data profile of the people who buy, follow and care about Video art in Germany — modelled from more than twelve digital signal sources. Video art has an estimated audience of 458,797 people in Germany.
The average Video art fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.
Top brand affinities include Mel Gibson, Emily Blunt, Conceptual art, with strongest over-indexing on Mel Gibson (11.99× the country average).
Demographically, the Video art audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Mindfulness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Video art fan in Germany is balanced, around 40.0 years old, with strong Mindfulness tendencies and a notable affinity for Mel Gibson.
At a glance
The key figures that characterise the Video art profile in Germany.
Search interest · 12-month trend
Demographics of Video art fans
47.1% are female, 52.9% are male, average age 40.0.
Gender split
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 40.0 |
| Estimated audience size | 458,797 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Video art audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 38.1% |
| United States | 13.1% |
| Germany | 7.3% |
Geography
Where the Video art audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~8K | 1.93× | |
| 02 | Niedersachsen | ~60K | 1.39× | |
| 03 | Saarland | ~7K | 1.20× | |
| 04 | Berlin | ~20K | 1.06× | |
| 05 | Thüringen | ~10K | 1.04× | |
| 06 | Mecklenburg-Vorpommern | ~9K | 1.03× | |
| 07 | Hamburg | ~10K | 1.02× | |
| 08 | Sachsen-Anhalt | ~10K | 0.99× | |
| 09 | Brandenburg | ~10K | 0.98× | |
| 10 | Schleswig-Holstein | ~10K | 0.88× | |
| 11 | Rheinland-Pfalz | ~20K | 0.86× | |
| 12 | Sachsen | ~20K | 0.86× | |
| 13 | Hessen | ~30K | 0.80× | |
| 14 | Baden-Württemberg | ~50K | 0.73× | |
| 15 | Nordrhein-Westfalen | ~70K | 0.69× | |
| 16 | Bayern | ~50K | 0.67× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Video art audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Piggy bank | Kids & Family | 42.25× | ||
| 02 | Canon PowerShot | Technology & Electronics | 30.41× | ||
| 03 | Babymetal | Music & Radio | 19.92× | ||
| 04 | Mel Gibson | Movies & TV | 11.99× | ||
| 05 | EdX | Kids & Family | 9.95× | ||
| 06 | Emily Blunt | Movies & TV | 8.59× | ||
| 07 | Joaquin Phoenix | Movies & TV | 8.03× | ||
| 08 | Odessa | Travel & Leisure | 6.79× | ||
| 09 | Nicholas Hoult | Movies & TV | 6.76× | ||
| 10 | Conceptual art | Arts & Culture | 6.53× | ||
| 11 | Humboldt University of Berlin | Business & Career | 4.69× | ||
| 12 | Bruce Willis | Movies & TV | 4.34× | ||
| 13 | Flightradar24 | Travel & Leisure | 3.64× | ||
| 14 | Drawing | Home & Garden | 2.63× | ||
| 15 | MSN | News | 2.54× | ||
| 16 | Sportschau | Sports | 2.49× | ||
| 17 | Modern architecture | Arts & Culture | 2.26× | ||
| 18 | Tagesschau | Movies & TV | 2.13× | ||
| 19 | ZDF | Movies & TV | 2.05× | ||
| 20 | Hugendubel | Shopping | 1.98× |
Personality of the Video art audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.88× | |
| Need for Security | CONSERVATISM | 1.69× | |
| Extroversion | THRILL | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.69× | |
| Sustainability | BALANCE | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.76× |
Frequently asked questions
How many fans does Video art have in Germany?
Video art has an estimated audience of 458,797 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Video art fans?
47.1% of Video art fans are female, 52.9% are male, with an average age of 40.0 years.
Which brands do Video art fans like most?
Video art fans show strongest brand affinity for Mel Gibson (11.99×), Emily Blunt (8.59×), and Conceptual art (6.53×) over the country average.
Where do Video art fans live in Germany?
Video art fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Niedersachsen (reach ~60K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Video art fans also like?
Beyond Video art itself, the audience over-indexes on Emily Blunt (8.59×), Conceptual art (6.53×), Tagesschau (2.13×), and Bruce Willis (4.34×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Art movement audiences in Germany
- Decorative arts (8,651,096)
- Contemporary art (8,060,441)
- Modern art (8,013,008)
- Performance art (7,564,405)
- Illustration (6,588,413)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Video art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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